We have a very open and authentic discussion around Gonz's journey from his native and beautiful Venezuela, leaving behind family, friends and his culture to seek his creative studies at the Austin School of Film.
Gonz shares his real-life struggles and opportunities to break into the creative b2b space in Boston, where he experienced some creative career accelerations staring with Mass Challenge, The Grommet, and through some hyper-growth years with SaaS leader Drift.
He's now looking to make the same creative brand magic happen for Alyce, an A.I. Powered Gifting/Personalization B2B SaaS platform, also headquartered in Boston.
We delve into his rebel with a "cause or not", point of view around the synergies of creatives in b2b tech, with marketing and sales or lack thereof, and how he's looking to change the dynamics of brand building in b2b tech.
He is both generous and vulnerable in sharing some clarity around a topic that may be more prevalent these days around "Mental Health" in the workplace. He shares what makes sense to focus on his wellness for him and some toxic examples he's seen in tech.
We discuss getting into the Back to the Future DeLorean to do some rear-view mirroring to get his take on what advice he would give himself or others to make their journeys smoother.
Then we get some insights into his creative mindset and what books and film he's consuming these days to help him to get better each day or inspires his career and life paths.
Top 3 Books Gonz and of course a Netflix film documentary fav of his, which he recommends to young creatives and or anyone searching to improve 1% better each day are:
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