Content Analytics and Consumer Psychology: how are they related? How do you get insights from analytics such that you can make your content and product better? Let's hear it from the expert himself: Siddharth Sharath Kumar! Siddharth has worked as a product evangelist at Zoho Corporation for over 3 years and is currently helping many companies with their go-to-market strategies. Follow Siddharth on LinkedIn: https://www.linkedin.com/in/siddharth-sharath-kumar-41ba1b106/

This episode's Marketing terms simplified:

KPI- Key Performance Indicators - a set of quantifiable measurements to define success

Metrics- quantitative measures of the KPIs

Brand Positioning- How the customer perceives the brand and the place it occupies in their mind. Eg: Coca Cola is positioned as an innovative beverage brand meant to bring happiness to its consumers.

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