Om Suthar is the consummate entrepreneur: after getting fed up with tools that didn't support his emphasis on user research, he built Personify. In this episode, you'll learn

• why Suthar emphasizes user research so much in both of his roles, and
• how he operationalizes that emphasis

He'll share tactics, tools, and tips that you can apply to help make your team more user-centric. 

This episode of The Daily Stand is brought to you by the folks at ADK Group.