Multi-Housing News'Senior Associate Editor IvyLee Rosario spoke to Melissa Brady, vice president of Strategic Marketing for Fogelman Properties, about the top five best practices she sees as forever trends in multifamily marketing.

Here’s what you’ll hear about in this episode:

• Defining a trend (0:38)
• Where to start (1:38)
• Why websites are so critical (4:38)
• How internet searches and social media play a role (8:28)
• Online reputation (12:15)
• Blending digital and physical experiences (15:27)