Alex’s career has focused on growth, marketing, brand transformation and change management for top financial organizations and other businesses that support them. In each role, his top concern has been knowing the importance of the consumer's physical and digital journey and experience. He’s helped companies meet their goals by unleashing data-driven technology solutions. Listen to this episode for ideas on how you can do the same. With Guest Alexander Brockman: VP of Sales & Marketing at CSG Solutions Listen to this episode to learn:

How blending data into your strategies takes you from “boiling the ocean” to targeted introductions and conversations 

Why empathy can be tricky and what tactics to use for truly understanding your customers 

What’s your “blue ocean” - your offering and your persona in a changed market

Learn more at trueinfluence.com Originally published July 20th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices