If you struggle with declining website traffic, too few inbound leads, costly ads or content that don't engage, maybe what your brand lacks is empathy. Now more than ever, marketers must use authenticity in communications, and Michael advises that empathy defeats “mean” and leads to more revenue. Listen as he explains how to understand your brand purpose and live that mission in practical ways. With Guest Michael Brenner: Founder, CEO & CMO of Marketing Insider Group | Former SAP Marketing VP | Best-selling Author Listen to this episode to learn:

Why it’s time to “kill the campaign.”

How to choose brand purpose over brand promotion

Why it’s a great moment for educational content

Learn more at trueinfluence.com Originally published on July 27th, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices