Plan to Fail: Recent Episodes

King Lau

So how do you determine what success looks like to you? Do you base it on the results and outcomes, or what you learned along the way?

You see, society has conditioned us to tie success to an outcome. But the truth is, failure is an essential part of success. The faster you fail, the faster you will succeed.

So the real question is, how can we redefine our relationship with not just failure, but with success as well?

Welcome to the Plan to Fail Podcast. In this show, join King Lau, serial entrepreneur, ex-financial advisor, and university dropout as he explores the answers that will allow you to live a life that is true to yourself, and clarity in the direction you are going.

You will hear inspirational stories of personal successes and failures, interviews with established entrepreneurs worldwide, and resources to equip you on your journey. Join us as we discuss topics such as mindset, entrepreneurship, and much more! You’ll be able to reprogram your mind for true success and gain the skill set you need to not just earn money doing things you love, but find fulfilment in everything you do.

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How do you react when things don't go according to plan?

While most people tend to react negatively towards such situations, we all actually have the power to choose how we respond to every situation or challenge we face. So the real question is, how do we start to harness the power of choice we all hold?

I've had the opportunity to interview Greg Gunther, an accomplished author, coach and speaker who knows first-hand the elation of business success and the desperation of failure.

Over the last three decades, Greg has observed, coached and supported business owners from all walks of life. He knows how to connect with business owners to bring out the raw emotion of business ownership and is passionate about showing them how to turn business struggles into success.

Tune in to this episode to hear an eye-opening conversation I had with Greg on how you can harness your power of choice and start living a life of creation rather than reaction.


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You will always be your own biggest limitation, so it's extremely important for you to be constantly expanding your horizons.

But how do you expand your horizons when you don't even know what's holding you back?

For the 2021 BYOB Summit, I had the chance to interview Liz Dingle who is the Founder of Executive Excellence Coaching, through which she has quickly made a name for herself as a results-driven Executive Coach for Entrepreneurs and C-Suite Executives.

Her structured program is internationally recognized and provides the most powerful and up-to-date strategies on mindset, growth and human potential available worldwide. Her passion is to empower Entrepreneurs and Senior Executives to create the life they truly want by overcoming their own limiting beliefs and circumstances.

Tune in to this episode to learn from Liz on how you can start identifying the things that are holding you back and making your first breakthrough today!


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What's the first thing when you think of when you hear the word, "entrepreneur"?

Most people would think of business, risk, rebel, or even just downright plain crazy. But what if being an entrepreneur means more than just starting up your own business and going against the grain of society?

I've had the opportunity to interview Noel Bagwell, an award-winning attorney, founder of ExecutiveLP®, and the creator of Profit from Legal™. He works with businesses to transform their legal support from a cost center to a profit engine.

Noel is the author of How to Structure Your Business for Success and the upcoming book, Profit from Legal. He's also the host of the Profit from Legal Podcast. An expert on preventive law for small business, Noel is the guy you call to keep your risks from becoming problems or your problems from becoming crises.

Tune in to this episode to hear an inspiring conversation I had with Noel on what it actually means to be an entrepreneur, what it looks like both inside and outside of your work, as well as how this new perspective can literally shift your reality.


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How do you deal with anxiety? What do you do when you can't shut out those voices in your head that keep telling you about all the things that could go wrong if you decide to go for that thing?

This week, I'll be sharing about my personal journey with overcoming years of anxiety, and the secret that I learned to get rid of it once and for all. Tune in to find out how!

Disclaimer: It's not easy, but it definitely works.


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Everyone at some point in their lives has gone through the experience of feeling like they've hit rock bottom.

But the real question is, how can we bounce back and begin to rebuild our sense of self-confidence and self-belief when we feel as lost as ever?

I've had the opportunity to interview Valerie Mekki, a blogger and content creator for her blog, Oh, Hello Work Life. Valerie's career started in the fashion industry over 18 years ago as a buyer and product developer.

She is currently surviving her second layoff from the industry. But this time around has found her passion for writing a weekly blog helping others recover from a job loss, and finding passion and purpose with their career again.

Tune in to this episode to learn from Valerie on how you can bounce back from your rock bottom and start building the next chapter of your life with confidence!


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The past few weeks have been the most challenging it's been all of 2021. As a result, I haven't been able to keep my commitment to release new content on this show consistently.

Tune in to this episode to learn more about what I've been up to, why I haven't been posting consistently, and what you can be expecting going forward.

For everyone who has been following me up until now, I want to thank you for your support, and I look forward to finding more ways to provide value to you!


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Business is about having connection with people, and there is no better way to connect with others than through stories and shared experiences.

So how do you share your story in a way that creates a safe space for others to say, "Me too"?

For the 2021 BYOB Summit, I had the chance to interview Dai Le who is the founder of DAWN Media Productions. She advocates for diversity and inclusion through her various roles as Independent Councillor at Fairfield City Council, Director on the NSW Local Government Board, Ambassador for Fairfield Relay for Life, and more.

Dai was a former award-winning journalist, film-maker, and broadcaster with the Australian Broadcasting Corporation (ABC). Using her two decades of storytelling experience, Dai founded DAWN, a social enterprise of professional thought-leaders whose mission is to encourage humanity, collaboration, and inclusiveness in the workplace and business.

Tune in to this episode to learn from Dai on how you can create impact through the power of storytelling, and connect with your audience on a deeper level!


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As more and more businesses move online, you might start feeling the pressure to "stand out" in order to get noticed.

But how do you stand out when so many other people are selling products and services that are so similar to yours? What if you're new to business, and you just can't compete with the big dogs?

For the 2021 BYOB Summit, I had the chance to interview Hannah Power who is an entrepreneur, author, speaker, Personal Branding Specialist, and CEO of Powerful Leaders, a personal branding agency working with highly driven individuals to support them on their journey to building powerful personal brands and establishing themselves as online leaders.

Hannah believes that personal branding is more than just fancy logos and social media strategy — it's about standing for something and leading a movement with your message. Hannah's mission is to inspire and teach impact-driven leaders to step into their light and share their message with the world through the power of being known online.

Tune in to this episode to learn from Hannah on how you can get clear on what your personal brand stands for, and how to share it with natural confidence!


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Your perception will determine your reality... Your mindset will determine your perception...

So the real question is... how do you develop a high-performance mindset? More importantly, what does having a high-performing mindset look like?

For the 2021 BYOB Summit, I had the chance to interview Joanne Love who is a high-performance expert and Olympic medal-winning coach with a background in psychology and leadership with over 25 years of experience.

Joanne has helped many high-performance athletes in Australia and abroad achieve success at the highest level in any environment through mastering their focus while protecting their mental health and wellbeing. Joanne has been featured in and contributed to numerous publications, incorporating both psychology, leadership and coaching!

Tune in to this episode to learn from Joanne on how you can develop a high-performance mindset that will help you succeed when things inevitably get tough!


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We all know that nobody is perfect... So why are we so afraid of making mistakes?

As much as we are aware that we all make mistakes, the important part is truly understanding each lesson we learn from each and every one of our mistakes,

So what you should actually be doing is going out there and make as many mistakes as you possibly can! The more you're willing to make mistakes and look like a fool, the faster you will learn and acquire the skills for you to succeed!


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Whenever you're trying to accomplish anything significant, things will inevitably get hard.

But how are you going to react when you feel like quitting?

How will you find the strength in you to push through when you need it most?

I recently interviewed Jaiden Vu for the 2021 Be Your Own Boss Summit, where he shared his story on how he went from being a high school dropout that suffered from depression to building a 7 figure e-com business in 8 months!

Jaiden's story has been one of the most inspirational ones I've heard! Make sure you tune in to this episode to learn more about his story and see where you can draw inspiration to help you push past the darkest times!


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When was the last time you tried doing something despite not knowing how it's all going to end? The fact is that we spend most of our lives only working on things that promise us a particular result or outcome.

What I learned in the past year is that nothing in life is guaranteed. But as a result of our desire for stability, we end up spending most of our time stressing about the outcomes and trying to control every aspect of our lives.

Tune into this episode and find out what it means to be leaning into uncertainty, why you should be doing it, and the benefits that go along with leaning into uncertainty


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Do you know why you're doing what you're doing?

When was the last time you took a step back to assess why is it you're even working so hard towards your goals?

While most people fall into the trap of attaching their sense of purpose to the results and outcomes, not realizing that they are attaching themselves to the limitations of what they see as possible at the point in time.

Tune into this episode of the Plan to Fail Podcast to learn more about Adam's story and how he found the purpose behind his business. Use the lessons Adam shares in this episode to figure out the heart & purpose behind your business!


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Online Advertising has been both the blessing and the curse of the decade.

Online advertising platforms such as Facebook, Google, and YouTube have made running ads online more accessible than it's ever been; more and more people are trying to learn how to advertise on these platforms.

But the dangerous thing about running ads on these platforms is that you could end up blowing through a lot of money if you don't know what you're doing!

Join King in this episode to find out what are the 5 biggest mistakes you should avoid when running ads online!


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The average person will spend 90,000 hours at work over a lifetime.

It doesn't matter if you're an employee or run your own business. The fact is, you're probably going to spend the majority of your life working towards something.

But as necessary as it is to chase and work towards our dreams and aspirations, it's even more important to remember that life is meant to be lived in the present.

Join King in this episode and learn how you can gain the awareness to be fully present in your day-to-day life while at the same time be planning and building your future!


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Contrary to popular belief, what if I told you that earning money is one of the most selfless things you can ever do?

Sounds quite paradoxical, wouldn't you say?

Luckily for you, I've had the honour of having Rabbi Daniel Lapin open for all 3 days of the 2021 BYOB Summit. Today, I will be sharing the first part of the interview I had with Rabbi Lapin, where he goes in-depth on why making money is one of the impactful things you could be doing for our society!


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Some of you might know me as the host of the Plan to Fail Podcast, others know me as the host of the 2021 BYOB Summit, or you might be someone who's just wondering who the heck is this King guy?!

In the first official episode of season 2 of the Plan to Fail Podcast, I will be sharing my story and journey as an entrepreneur.

I will also be walking you through why I decided to drop out of university to pursue a career and finance, to learn that I built a business that made me miserable.

As a result, I decided to leave everything I've known for the last 4 years to explore the world of online entrepreneurship. Tune in to this episode to find out how the journey has been so far!


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Welcome to Season 2 of the Plan to Fail Podcast!

I am super excited to kickstart the second season of the Plan to Fail Podcast! Tune into this trailer to learn more about what you can be expecting from the show!


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As the great philosopher, Lao Tzu once said "New Beginnings Are Often Disguised As Painful Endings".

In the Season Finale of Plan to Fail Podcast, King will be sharing more about what you can be expecting for Season 2!

Tune in to see what new exciting developments will be happening to the show!


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When was the last time you compared who you are today to the person you were five years ago? Or maybe even just a year ago?

We spend so much of our time comparing ourselves to who we want to become and not enough time reflecting on who've we already become in the process.

In this episode of Plan to Fail, King will be sharing his most significant reflections on the last six months of his entrepreneurial journey. He will explain the method he uses to measure his growth over a set period and how you can use it to help you build a stronger sense of belief in yourself!


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How do you determine if something was a success or not?

Most of the time, we unconsciously determine what is successful or not based on the outcome of the situation. But what if I told you that you're completely missing the point if you solely focus on the results and outcomes?

Join King for this episode of Plan to Fail as he shares his biggest takeaway from putting together the 2021 BYOB Summit. He will go in-depth on how you can stop measuring your success based on the results and outcomes, and how to start measuring your success based on the right metrics!


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How do you stand out in a sea of sameness? One of the best ways you can differentiate yourself from your competitors is to provide more value than anyone else and overdeliver.

In celebration of the first-ever Be Your Own Boss Summit, King will go on a deep dive on the. 3 ways you can overdeliver to your customer and clients!


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The more clarity you have in the vision you have for your business, the faster you will succeed. In celebration of the launch of the 2021 Be Your Own Boss Summit, King will be sharing his 5 step framework that's helped him redefine the vision he has for both his business and life goals.


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What you identify as will determine how you show up every day. To celebrate the launch of the summit, King is going on a deep dive on the theme of the first day of the Be Your Own Boss Summit, which is identity, and how you can get clear on who you are and what you stand for!


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For the past few months of putting together my very first virtual summit, I honestly didn't know what was going to come after the summit. My sole focus has been to make sure that I created the best event possible. Slowly over time, as I got to chance to chat with a lot of the speakers on the summit, the path became clearer...

In this episode, King will be sharing what he plans to do after the summit ends. He will explain how when he first started planning and putting together the summit, he had no idea what was coming next, and how the path became clearer over time!

Tune in to this episode to see what King plans to do next after the summit!


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As Tony Robbins has said... "success leaves clues". It's so important to model the things that have made some entrepreneurs so successful.

In this episode, King will be going over the 5 core values he's learned over the course of putting together his very first virtual summit, and how those values are what allowed him to progress this far into organizing this summit.

Tune in to this episode to learn what these 5 core values are and how you can apply it to both your life and your business!


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This past week has been one of the hardest and most challenging I've ever experienced.

In this episode, King will update you on how the summit is progressing and why it's been one of the most challenging things he's ever done in his life

Tune in to this episode to get the latest updates on the 2021 Be Your Own Boss Summit!


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Everything start with belief. Why some people become successful and other don't comes down to what their beliefs are. So what are the 3 most common beliefs all successful entrepreneurs have?

In this episode, King will walk you through what he's learned from interviewing countless successful entrepreneurs for the 2021 Be Your Own Boss (BYOB for short) Summit, and what the 3 most common beliefs all these entrepreneurs have in common

Tune in to this episode to find out what these beliefs are and how you can apply them in your business and life!


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We make decisions every day of our lives. Some are easier to make and some take more time and contemplation. But at the end of the day, no matter what decision you make; you take your best guess, and live with the results.

But whatever you decide to do. There is one decision you will have to make every moment in your life, and this decision will dictate how your life and business will progress.

In this episode, King will explain what this one decision is, how it will affect the other decisions of your life, and what is the best way to go about it.

Tune in to this episode to find out what this one decision is, and what you should decide to do with it!


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Everything we do is with the goal of achieving lasting long term happiness and sense of fulfillment. We live in a society that tells us in order to be happy, we need to buy the next best thing, or go on the next big vacation.

But both you and I know that while it might bring short term gratification, it's a poor substitute for long term fulfillment. So the real question is, what is the key to achieving sustainable long term "happiness"?

In this episode, King will explain why the foundation of your happiness in both business and in life will come from the progress you make.

Tune in to reframe your perspective on what long term happiness and fulfillment should mean to you!


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As much as we admire and look up to certain role models in our lives, everyone's path to success is unique to themselves. It is important to focus on your unique path and not compare ourselves to others. The only person you should ever compare yourself to is you!

In this episode, King will share about his experience interviewing a number of successful entrepreneurs from all around the world for the Be Your Own Boss Summit, and what he learned from each and every one of their unique paths to success.

King will also share in detail of his own path to finding success and the ups and downs along the way.

Tune in to this episode to find out how theres no one size fits all recipe to success and that your path to success will be uniquely yours!


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A lot of us go into business with the goal of achieving financial freedom. But what's the point of achieving financial freedom if we are stuck working at an office every single day?

In this episode, King will explain how you can build a business that allows you to work virtually from anywhere in the world, while at the same time working towards your goal of financial freedom.


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Short term success in business doesn't necessarily mean it will become long term success. At the end of the day, business is a marathon. In order to succeed, we have to constantly find new ways to to improve and adapt to the ever changing world we live in.

In this episode, I will go on a deep dive on why it's important for you to be constantly innovating for your business; and how consistent innovation will be the key to your long-term success in business.


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We live in a world where we are taught that paid advertising is the fastest way to grow your business. While paid ads might work as a quick fix, it doesn't really help you build a relationship with your clients or customers. The most important asset for any business is their relationship with their customers.

In this episode I will go over the 3 reasons why podcasting will help you organically grow your business through developing an authentic relationship with your listeners; and how those relationships will actually accelerate the growth of your business, if you're willing to put the time and heart into providing value for your listeners first!

Tune in to find out what the 3 reasons are!


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Finding a mentor is extremely important to your development in both your personal life and business life. But choosing the wrong mentor can hold you back for a long time, or even derail your progress!

That's why taking the time to find the right mentor is even more important than just settling for any random joe that you perceive at successful.

In this episode, I will share my personal experiences with my past mentors, what I've learned from them, and why I feel like none of them were the right fit for me; which ultimately slowed my development as an entrepreneur.


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Did you know that 50% of businesses fail within their first year? Even more shockingly, 80% of the businesses who DO survive the first year will end up failing within 5 years! Why is that?

In this episode, we have our very first guest on the show, Jessica Stansberry who will be sharing about her story as an entrepreneur, the struggles in her first few years in business and how staying consistent was essential to the success of her business.


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Have you ever wondered what is the one trait that all successful people have in common? It's probably not what you think.

In this episode of Plan to Fail, I will share with you my experience putting together my very first virtual summit and what I've learned from the successful entrepreneurs I have had the honor of interviewing. What I've found is that all these successful individuals have one thing in common.

Tune in to this episode to find out what that one trait is!


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We all feel overwhelmed by emotions from time to time. But do you ever let your emotions affect the decisions you make in business?

In this episode of Plan to Fail, I will be explaining why it's dangerous for us to make business decisions when we're feeling emotional about them.

Tune in to see how you can make calm and rational decisions for your business.


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What if I told you that everyone is an influencer? Would you believe me?

In this episode of Plan to Fail, I will explain why you don't have to be considered a thought leader, or an expert in a particular industry, or even need a huge following to be considered a influencer.

Being an influencer means being yourself. Tune in to find out why!


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Relationships are everything when it comes to business. In the age of social media, what is the best way we can build authentic long lasting relationships with the right people?

In this episode, I will share my experience on how I built authentic relationships with other professionals. Stay tuned to find out how!


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Having confidence in yourself as an entrepreneur can be quite tricky, but at the same time is extremely important.

There will be times that you doubt yourself, especially when the people around you don't understand why you're doing the things you're doing.

In this episode, I will be sharing my struggles with self-confidence as an entrepreneur, what those experiences has taught me, and how I built up my confidence in myself.


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Have you ever struggled with finding more opportunities for your business? It could be trying to find more clients, or new partnerships, or even new investment opportunities.

What if I told you that all those opportunities are there and you just have to be open to see it?

In this episode, I will be sharing about my experience on how I started to see more opportunities come up for my business and how you can start seeing them for your business too!


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Sometimes It's hard to see how failing at something can be the best thing that has happened to you. Why do I know this? It's because it's something I struggled with recently.

This is the last of my three part series, where I will be sharing stories of my failures and how overcoming them helped me not only become a better entrepreneur, but a better person overall.

In this episode, I will be sharing my experience of how failing my first online business the best thing that has happened to me. This realization didn't come immediately, but as new opportunities came up, this is when I realized that sometimes failure is to prepare you for something bigger!

My hope in opening up and sharing my experience is to inspire you to see your failures in a more positive light.

Failure is a necessary part of life and is the only way for you to achieve success in whatever you're doing.


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What if I told you that having failed every single day in 2021 so far is a sign that I'm growing in the right direction?

This is the second of my three part series, where I will be sharing stories of my failures and how overcoming them helped me not only become a better entrepreneur, but a better person overall.

In this episode, I will be sharing my experience of failing every single day of this year so far and how that is a positive sign that I'm pushing myself in the right direction.

My hope in opening up and sharing my experience is to inspire you to see your failures in a more positive light.

Failure is a necessary part of life and is the only way for you to achieve success in whatever you're doing.


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Have you ever felt like no matter how hard you tried in school, it never felt like it was enough? This was how I felt throughout my time in school.

Over the next 3 episodes, I will be sharing stories of my failures and how overcoming them helped me not only become a better entrepreneur, but a better person overall.

In this episode I will be sharing my experience on why I felt like a failure during my time in school and how going through that experience have made me stronger and more resilient today!

My hope in opening up and sharing my experience is to inspire you to see your failures in a more positive light.

Failure is a necessary part of life and is the only way for you to achieve success in whatever you're doing.


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I've been working on a "not so" secret project!

If you want to be in on the "not so" secret, tune in to this episode to find out what it is! Get a sneak peek and be the first to know!


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What are the 3 biggest fears we all have in common?

We all like to think how unique we are.. But we are more similar than we like to believe. In this episode of Plan to Fail, I will go over what the 3 most common fears we all face and how you can overcome them to achieve the success you've always wanted!


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What is the Success Trap?

The biggest trap in life is believing that you know it all. The better we get at something, the easier it is to fall into that trap.

In this episode, I will break down what exactly is the 'Success' Trap and how you can avoid it completely!


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Too often we just focus on the goals we want to achieve. But how often do we focus on the person we must become in order to achieve your goals?

In this episode of Plan to Fail, I will go on a deep dive on how to create positive change in your life so grow into the person that can achieve your goals. I will explain the 3 different layers of behaviour change and how shifting your identity can literally change your life


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What if I told you that being "realistic" is what's actually holding you back from achieving your goals?

In today's episode, I will be going on a deep dive on why you should be setting unrealistic goals and how being unrealistic can actually help you achieve your goals faster!


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Happy New Years! In this first episode in 2021, I will explain how you might be setting the wrong goals until now!

Stay tuned to find out how you can set infallible goals in 2021!


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What are BRULES? Brules are Bullsh*t Rules... But what does that even mean?

In this episode of Plan to Fail, I will explain what brules are as well as break down the 5 most common brules you might be following without you even knowing!


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How many of you have heard the phrase "Knowledge Equals Power?

What if I told you that wasn't true? In this episode of Plan to Fail, we go on a deep diving explain how having knowledge on something is only potential power... Tune in to find out what actually gives knowledge REAL power!


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Just as there are two sides to a coin there are two sides to everything that happens in life. We have a choice to either focus on the positive or the negative in every situation.

What we decide to focus will ultimately determine your quality of life. Happiness beings with you...


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You might be looking at the title of this podcast and be wondering, “I thought that there was just one type of entrepreneur… the crazy type”

While ALL entrepreneurs ARE crazy, there are 3 flavours of crazy for you choose from... Which one are you?


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8 out of 10 businesses go out of business within 5 years... Why is that?

How come some businesses seemed to have stood the test of time? What the secret sauce to their success? Tune in to see how you can build a business that can outlive YOU!


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What are Entrepreneurs?

Entrepreneurs are wild urban creatures that find joy in breaking all societal constraints and openly rebel against the status quo. They have a reputation for being savage, greedy, and egotistical. If you ever encounter one in the wild, be sure to dodge their handshake, slap away their multiple attempts at handing you a business card, and scream and run as fast as you can in the opposite direction.


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I didn't realize that figuring out what to talk about on a podcast is really difficult. After doing this for a week, I realized I made a terrible mistake starting this podcast...

So today, I just wanted to share with you all the struggles I’ve been going through with this podcast and why the change in direction.


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As a result of the pandemic, many of us including me needed to adapt to this new “normal”. So when will things go back to normal?

Hoping for things to go back to the way they were is quite unrealistic. We all have to continue adapting to this new way of life. Life is constantly evolving and changing, we must grow into the new challenges we face everyday.

This is why I will be hosting my first FREE virtual summit.... Stay tuned for more details!


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How would you define success? Everybody’s definition of success is different. If that's the case, how can we measure success?

Our life experiences is what shape what success individually means to us. Success doesn’t just happen, you grow into it.


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What is failure? what does it even mean to you, and what should it mean for you?

Society paints failure in a really negative light. But what if making mistakes are signs of progress, not setbacks? The more mistakes you make, the faster you learn and you grow.

So start embracing your mistakes and actually look forward to making them


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We live in a day and age where resources are EXTREMELY accessible. Everything is available literally at our fingertips. This is all thanks to the blessing modern technology. But most of the time we take all of it for granted...

So... What does it mean to be resourceful?

Whenever you find yourself in a position where you’re thinking that you don’t have enough time, money or support to get things done. Ask yourself, “Where can I find those resources?”


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Mindset has been one of the biggest things that changed the game for me. Like everybody else, I used to think that it was some motivational mumbo jumbo. But it's more than just a positive way of thinking, and it’s actually something that shapes your whole outlook on life

It sounds simple, but it’s actually a lot more than just that...


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You’re all probably wondering if I decided to leave finance, what am I doing now? I got 2 answers for you...


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For the first time in a long time, I felt relieved and content with where I was. But that reality was short lived as everybody working at that firm ended up getting laid off only a couple months into 2017.

At that time I was faced with 2 choices...


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I made all those decisions not knowing where the outcome was going to lead...

But the one thing I’ve learned is that in order for you to regain the clarity you need to move towards a different direction, you need to first let go of what isn’t working.


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Very early on, I was faced with a dilemma to figure out what I wanted to do with the rest of my life. All I knew was that I wanted to make lots of money, but that definition of success soon evolved.


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In order for you to get good at anything, you’re going to have to fail and learn from your mistakes. Your family and friends may perceive you as successful, but do you truly feel happy and fulfilled with where you are in life?


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