Today’s guest is one of the biggest writers on the internet. He’s written over 5,000 articles online, ghost-written for 300+ business leaders and was previously the most-read writer on the social platform Quora, which has 200 million users.

Nicolas Cole, or Cole to his friends, has amassed hundreds of millions of views of his writing, written over a dozen books, and is co-author of the Category Pirates newsletter with former podcast guest Christopher Lochhead and Eddie Yoon.

As you’ll hear us discuss with his partner Dickie Bush, Cole’s also the co-founder of Ship 30 for 30, a cohort-based course designed to help anyone develop a digital writing habit.

We had a great conversation about a variety of topics, including:

• Working out what to write

• Getting over the fear of writing online

• How to generate a steady flow of ideas

• How to choose which platform to write on

• Niching down and scaling using the internet

• The difference between analogue & digital writing

• The importance of structure & systems to good writing

• Why work/life balance is a myth & what’s the alternative

If you’re interested in learning more about Ship 30 For 30, I’ve put a link below, which will give you a discount on the next cohort. You can also find the link in today’s Future Work/Life newsletter.

Finally, if you enjoy listening, make sure to subscribe to hear more conversations about writing and sharing ideas with people like Justin Welsh and Steven Kotler over the next few weeks.

LINKS:

Cole's Twitter profile

Cole's LinkedIn profile

Ship 30 for 30

Category Pirates newsletter

The Endless Idea Generator

Ollie's LinkedIn profile

Future Work/Life newsletter

Future Work/Life website

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