This weeks very special guest is Mike Lewis (Twitter ID: @bostonmike). Mike is the VP of Marketing at @awarenessinc. Mike is the author of blog.socialepisodes.com and a contributing author to the Awareness Inc Community blog. Please tune into this very special podcast as Mike gives great insight and perspective into:Why Companies shouldn't focus on Social media metricsThe over complication of social media3 types of individuals you'll run into on twitterAwareness Inc's Social Marketing HubEffectiveness of passion in online conversationsTransparency in Social MediaHow companies can prove value in social media before committing resourcesand much much more