In part 2 of the Email Made Easy series, we interview Joe Kerns the Founder of The Email Made Easy System and MAJiK Marketing - a marketing agency focused on helping brands create email marketing strategies and systems that grow revenue and relationships.

In this episode, Joe and I talk about more advanced email strategy for course creators. Joe shares:

• Examples of advanced email marketing strategies
• How to think about your email list like a Zoom conference
• How Joe maps out his automations so they are frictionless
• Examples of how Joe recommends you move from subscriber conversion to transformation
• Joe talks about activation - how to get your client starting your course
• How to integrate email to support your learner with maintaining engagement and success in your course
• What to automate and what touchpoints to send in response to what you learn about your audience
• Joe introduces the strategy of Lead Scoring
• The difference between implicit and explicit action that our subscribers take
• How to use subscriber actions to map your automation

Resources Mentioned:

EP 41 | (Part 1) Email Made Easy

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Get the Make Email Easy System and Connect with Joe:

Go to MakeEmailEasy.com to see the full Email Made Easy System and download free guides to help you turn your email list into the most profitable channel in your business.

If you’re ready to Scale Your Course download the Scale Your Course Roadmap, where I walk you through the step-by-step framework I use to refine and optimize courses or online programs.

Connect with Me

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Linkedin: https://www.linkedin.com/in/tracy-sherriff/

Website: https://tracysherriff.com

Email: tracy@tracysherriff.com

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