Today’s episode takes a short vacation from our usual focus on eCommerce and turns to the world of video games. As eCommerce brands lean into social proof to gain consumer trust, the video game industry offers a powerful lesson: the importance of user-generated content, and why you should be using it for your business.

Of course, user-generated content can sometimes compete with your intended brand image, something, as you’ll see, Nintendo has had to contend with for decades. But when everything aligns, there’s perhaps no better way to light a fire under your brand, drive brand awareness, and build powerful preference.