In today’s episode, we tackle one of the most controversial questions raging in the eCommerce world: whether you should host your online business on Amazon or build your own branded website. While Amazon gives you the advantage of speed and simplicity, more and more entrepreneurs are no longer relying on Amazon as their sole revenue stream. And you shouldn’t either. To build a long-term brand, you need your own website.

We take a deep dive into the pros and cons of each option, and how to effectively balance your channels options. Having your own web store gives you the best possible competitive advantage, and results in higher customer loyalty. Today’s episode will explain why.