Tnuva Israel's biggest dairy company tried to break into the market in Romania, what happened? why did they not succeed as well as they thought? Listen and find out...   

Resources used in this episode: 

https://www.eurofound.europa.eu/observatories/emcc/erm/factsheets/tnuva-romania

https://bbj.hu/budapest/gastronomy/food/israeli-tnuva-further-to-expand-in-romania-looks-to-expand-overseas44191

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