Design Hacks for DIYers: Recent Episodes

White Deer, Jacqui Naunton

Creating graphics for your own business is something most business owners have to tackle at some stage! Take these tips from a professional designer on how you can create better DIY designs that’ll help your business thrive (not just get you by)!

I'll cover practical design tips, business and marketing advice as well as bring you special guest experts to help you on your WHOLE business journey - from photographers, marketers, ads specialists and mindset experts.

If you've ever grown your email list and thought... why isn't anyone buying? I sat down with Sophie Griffiths, ads strategist and creator of the Superfans approach, for one of those conversations that makes you rethink everything you're doing to grow your business online.

Sophie works with coaches and service providers who want to scale using ads and group programs, and she has a very specific (and very refreshing) take on what it actually means to build an audience that converts.

In this episode, we cover:

What a superfan actually is
Why most of us are accidentally building an audience of lurkers instead of buyers
Three things Sophie does to consistently turn cold leads into people who put her on their vision board

Timestamps
Intro 0:00
Interview 1:31
Wrapping up 44:42

ABOUT GUEST:
Sophie Griffiths is a scaling strategist and Meta™ Ads expert. She's known for helping impatiently ambitious women scale their businesses by growing an audience of superfans, creating stackable recurring revenue, and building the team and systems that mean they stop being the bottleneck to their own growth. Her background spans the corporate world, including managing a team of 350+ at British Airways, and eight years working with small businesses, and it's that combination that shapes her approach: empowering clients to take bold action while feeling genuinely safe and supported in how they do it.

CONNECT WITH GUEST:
Insta www.instagram.com/sophiegriffithsco
Website www.sophiegriffiths.co

Watch on YouTube: https://youtu.be/ddJKlzAWHH4
Read on the Blog: https://whitedeer.com.au/ep278/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You've built a DIY brand that looks professional, so what next? In this final part of Building a Brand Without a Big Budget series, I wrap up with two things that are often skipped entirely.

It’s a 5-minute quality check you can run on any graphic you create, and an honest conversation about the one thing that actually determines whether your brand works - your own confidence.

Watch Part One: https://www.youtube.com/watch?v=1EPi38Iluns

Watch Part Two: https://youtu.be/Ll3VNXzqX1s?si=33USX18rnN4tiBnq

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

What’s covered:

The 5-minute polish pass that make a massive difference to your Canva graphics
Why font size contrast is non-negotiable
How to use alignment as a trust signal
Why you need to stop tweaking fonts and colours
What makes a well-executed DIY brand indistinguishable from a professional one

Timestamps:
Intro 0:00
Polish pass 1:25
Confidence Piece 6:10
Too much tweaking 7:30
PSA 8:45
Wrapping up 10:55

Watch on YouTube: https://youtu.be/fam8gSxyYoU
Read on the Blog: https://whitedeer.com.au/ep277/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You don't have to spend thousands on a brand to look like you did. But there are some things that can quietly signal "DIY" to your audience without you even realising it.

In Part 2 of the Building a Brand Without a Big Budget series, I share the visual cues that build instant credibility, the three places most budget brands fall down, and a practical self-audit you can do right now on whatever graphics you've already created.

The last question in the audit? It might be the most important one.

Watch Part One: https://www.youtube.com/watch?v=1EPi38Iluns

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

What’s covered:

The real reason a consistent brand builds trust faster than a big budget one
Why white space is one of the best design hacks you're probably not using
The three brand mistakes business owners make when DIYing their graphics
The 4-question brand audit
Why your own photography (even on your phone) signals more trust than AI imagery

Timestamps:
Intro 0:00
How to look established 3:25
Where businesses can fail for branding 6:35
PSA 11:48

Watch on YouTube: https://youtu.be/Ll3VNXzqX1s
Read on the Blog: https://whitedeer.com.au/ep276/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

For anyone who's been putting off their branding because they've told themselves they need more money first, I get why you'd think that. But it's genuinely one of the more expensive beliefs you can hold in business.

This podcast kicks off a three part series on building a brand on a budget, and today I'm tackling the myth head on. Because a strong brand isn't actually about how much you spend, it's about knowing what to prioritise and what can wait a while.

I'm walking through the four things your brand genuinely needs (spoiler, your logo is only one of them), the two things you can happily skip for now, and the hidden cost of not sorting your branding out at all.

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Free trial of CANVA PRO! https://partner.canva.com/prodeer

What’s covered:

The belief that a professional brand requires a professional price tag isn't true
Four things every brand needs: a logo, a colour palette, your fonts, and an overall visual style
What you can skip for now
Why an inconsistent brand doesn't save you money
Design being the thing standing between someone scrolling past you OR stopping to actually read what you have to say

Timestamps:
Intro 0:00
Preview of topics 1:19
Things to consider 2:00
Things to create 4:15
Things that can wait 7:50
Canva breakdown 12:45
PSA 14:00

Watch on YouTube: https://youtu.be/1EPi38Iluns
Read on the Blog: https://whitedeer.com.au/ep275/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I'm sitting in my trackies with a bump that's getting pretty big, and I wanted to give you the unpolished version of how I’m preparing for maternity leave.

Because every mat leave I've taken has looked completely different, and this one's got more moving parts than the last two combined. A team on retainer. A course. A coaching program. A design studio. And a funnel I switched from live to evergreen a month ago that, if I'm honest with you, hasn't made a sale yet.

I'm walking you through what's actually happening behind the scenes. How I'm paying my team while I take two months off. Why I've pre-recorded content through to October. What I'm handing over to my team. And the bit nobody really talks about, which is what happens when the passive income you built your whole business around... isn't being very passive right now.

If you want to look at the exact funnel I’ve built, watch my Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

What’s covered:

Why two months off doesn't mean what people think it means when you're already not working full days
The difference between a live webinar and an evergreen funnel, and why one converts so much better than the other
What it actually costs to keep a small content team retained while sales slow down
How I'm training my team to run client calls without me
My honest advice if you're a business owner heading into your own leave for the first time

Timestamps:
Intro 0:00
Content plan and ads 3:28
Budgeting and team 11:59
Hand over 18:00
Saying no (and yes) 20:35
Baby plans 22:20
Advice 25:40
Wrapping up 28:45

Watch on YouTube: https://youtu.be/5IPUBL16aX8
Read on the Blog: https://whitedeer.com.au/ep274/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you haven't caught the first two podcasts of this series yet (workflow and brand foundations), go back and listen to those first... they're honestly going to move the needle more than today's episode will. Today we get into the nitty gritty of time-saving shortcuts in Canva.

The exact clicks, the exact keys, the exact little habits that shave minutes off every single Canva session.I'm not expecting you to implement everything in this episode at once. Pick one or two, use them until they're second nature, then come back for more. That's how this stuff actually sticks.

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

What’s covered:

The three Canva keyboard shortcuts I use constantly (grouping, duplicating, undo/redo)
What Canva Components actually are and how they save you from rebuilding the same thing over and over
My 5 Minute Canva Session Reset to check before you close out of any design
Why naming your files properly is the most underrated time saver in your whole Canva workflow

Timestamps:
Intro 0:00
Shortcuts 2:11
Components 6:15
Session Reset 8:18
Wrapping up 11:50

Watch on YouTube: https://youtu.be/dApz-t78BDU
Read on the Blog: https://whitedeer.com.au/ep273/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you listened to part one of this series, you already know the foundations. Today's a bit more fun, I promise. I'm walking you through the exact system I use to cut my Canva workflow in half, and it's the same system that blows my students' minds every single time I share it.

It's called the Page Stack System, and the short version is this: stop pressing "new" every time you need a design. Stack your effort instead, building every new post from the last one you made, so you're never starting from a blank screen again.

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Discover my AI/Claude + Canva workflow 👉https://www.instagram.com/reel/DYRJ4CVInsF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

What’s covered:

Why pressing "new" in Canva is quietly costing you hours
The Page Stack System, and how I run an entire quarter from one Canva file
How to copy pages between designs in seconds (even on Canva free)
The AI step I add on top once my templates are built, and why I still do the editing myself
Why this only works once you've got the system sorted first

Timestamps:
Intro 0:00
Mistake you're making 1:20
Page stack system 2:20
Design duplication 4:08
Copying pages 6:30
Using Claude 8:25
Wrapping up 9:59

Watch on YouTube: https://youtu.be/H6Jc_W-6jso
Read on the Blog: https://whitedeer.com.au/ep272/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Free trial of CANVA PRO! https://partner.canva.com/prodeer

If your Canva session regularly turns into a 45-minute spiral that ends in frustration... this week’s podcast is for you.

In part one of this brand new three-part series, I'm breaking down why so many business owners are losing hours inside Canva, and what to do instead. Spoiler: it's not a creativity problem. It's a systems problem. And the fix is simpler than you think.

I'm introducing you to my Set and Forget Brand System, which is built around three layers that work together to take the mental load out of designing. Once these are in place, you stop remaking the same decisions over and over, and you start actually getting things done.

What’s covered:

The two types of Canva struggles most business owners fall into (and why both are costing you)
Why starting from a blank canvas every time is the root of the problem
Layer 1: Your Brand Kit: what it is, why it matters, and how to set it up
Layer 2: Your Element Library: what brand elements are and how to build yours over time
Layer 3: Your Template Library: the smartest thing you can do if you're posting more than once a week

Timestamps:
Intro 0:00
Setting up 2:41
Tip 1 7:07
Tip 2 11:05
Tip 3 13:48
Wrapping up 16:33

Watch on YouTube: https://youtu.be/9arYaBpOOoY
Read on the Blog: https://whitedeer.com.au/ep271/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Want to join Emily and I inside DIY Design My Biz? Join today: https://whitedeer.com.au/diy-dmb
(DM me “secret squirrel” on Instagram (@whitedeergd) for $200 off 🤫)

What does it look like when a student actually follows a design process? Today I chat with Emily Richardson, founder of Holistic Dermal Clinic, who joined DIY Design My Biz with zero brand and a very clear idea of how she wanted things to feel. She's since built a brand so polished that her suppliers and clients regularly ask who her professional designer is... and she gets to say, "actually, that was me."

Emily is a skin therapist and university student who runs her clinic half-days so she can give every client her full attention. She's creative, detail-oriented, and unapologetically a control freak when it comes to her brand, which is exactly why she wanted to learn the skills herself rather than hand it all over to someone else. This conversation is a really honest look at what it's like to build a brand from scratch when you're also running a business, studying, and trying to make everything feel cohesive.

In this episode, we cover:

Why Emily built her brand before she had clients (and why that decision paid off)
How the online modules gave her the knowledge... and how the calls gave her the edge
The moment she realised Canva had become a time-saver
Emily's take on when to DIY vs. when to outsource, and how to think about investment when you're starting out
Three skin care non-negotiables you actually haven't heard a million times

Timestamps
Intro 0:00
Interview 1:49
Wrapping up 35:51

ABOUT GUEST:
Emily Richardson is a Dermal Therapist and owner of skin clinic, Holistic Dermal Clinic located in Townsville QLD. She helps women love their skin with non-invasive, gentle methods that embrace both modern advancements as well as holistic wisdom. This involves treating the skin through getting to understand the person as a "whole" to truly create custom, personalised treatments for the individual. Outside of all things skin related, Emily’s a wife, a dog mum and a former professional dancer. Plus she juggles all things business alongside uni, because life long learning is crucial to stay ahead of the curve!

CONNECT WITH GUEST:
Holistic Dermal Clinic:
Insta: https://www.instagram.com/holisticdermalclinic
Website: https://www.holisticdermalclinic.com.au
Emily’s Insta: https://www.instagram.com/thedermalskintherapist

Watch on YouTube: https://youtu.be/Uq8TLVFVC08
Read on the Blog: https://whitedeer.com.au/ep270/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Is your brand looking good but not converting? There's a reason for that.

You've done the work. You've built a brand, you're making graphics, you're showing up consistently...and people are liking and saving your posts. But they're not getting in touch. They're not purchasing. And it's making you wonder what's missing.

In this podcast, I get into the difference between graphics that look good and graphics that actually sell, and why those two things are not the same. The prettiest graphics aren't always the ones that convert. The clearest ones are - you'll learn exactly what that means in practice.

What’s covered:

Why clarity beats pretty every single time
Four psychological tools you can use to stop someone mid-scroll
Why your graphic is just one part of your sales sequence
Four questions to audit every graphic before you post it

Timestamps:
Intro 0:00
The elephant in the room 0:56
Tool 1 2:45
Tool 2 3:45
Tool 3 4:14
Tool 4 4:39
Remember this 5:33
Questions to ask 7:43
PSA 9:44

Watch on YouTube: https://youtu.be/8m7YwJMXP_4
Read on the Blog: https://whitedeer.com.au/ep269/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

If you've ever spent an hour fiddling in Canva and walked away wondering whether it actually... worked, this video is for you.

The problem with DIY design usually isn't the tools or even the skill level. It's that nobody taught you to think like a designer. And that one shift changes everything about how your graphics perform.

I break down the difference between decorating and designing, why pretty graphics aren't always strategic ones, and the three questions to ask yourself before you start any graphic from here on out.

Once this clicks, design becomes a genuine competitive advantage for your business rather than just a time sink.

What’s covered:

Why DIY graphics sometimes deserve their bad reputation, and when they absolutely don't
The difference between decorating and designing (and why it matters!)
Why your graphics need a job to do
The three questions to ask yourself before you start any new graphic
Why knowing how to DIY well actually gives you a speed advantage over businesses that outsource to designers

Timestamps:
Intro 0:00
Where DIYers get stuck 3:08
Things to ask yourself #1 7:00
Things to ask yourself #2 7:47
Things to ask yourself #3 9:00
PSA 11:58

Watch on YouTube: https://youtu.be/mcsS6X0rCDo
Read on the Blog: https://whitedeer.com.au/ep268/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

You've got a great offer, know your stuff and you’re working hard. So why aren't the right clients finding you, following you, buying from you?

A lot of the time the answer isn't your pricing, your confidence, or even your copy. It's your visual brand. And specifically, it might be quietly signalling to your dream client that you're not the one for them, before they've even read a word of what you've written.

If that sounds confronting, it's actually really good news. Because it means there's something concrete you can fix.

I walk through the key reasons your visual branding might be getting in the way of your growth and what you can actually do about it today, even if you're not a designer.

What’s covered:

Why humans decide if something is "for them" based almost entirely on what they see first
What a full visual brand actually is
How inconsistency in your graphics is silently telling your audience you're not a professional
Why your clients aren't just buying your offer
How design principles like hierarchy, contrast, and white space actually build credibility

Timestamps:
Intro 0:00
Tip 1 3:52
Tip 2 6:06
Tip 3 9:12
Wrapping up 12:14

Watch on YouTube: https://youtu.be/aClsaQEOtWI
Read on the Blog: https://whitedeer.com.au/ep267/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Business can be lonely. Like, genuinely, surprisingly lonely. You're in your office, making things happen, and unless you've got the right people around you, it can feel like nobody quite... gets it.

In this podcast, I’m joined by my biz bestie and marketing business coach Hazal Ozturk for a really honest, unscripted chat about the rooms and relationships that have shaped both of our businesses. We talk about what emotionally safe friendships in business actually look like, how being around people doing more than you raises what you think is possible, and why group programs surprise almost everyone who joins them (including what surprised us most). Plus, we chat about the things we disagree most about on our business retreats.

Key takeaways:

What makes a business friendship genuinely safe
How surrounding yourself with people ahead of you shifts what you think is possible
The difference between inspiration and jealousy, and what to do if you feel the latter
Why "healthy comparison" is a real thing and how to use it without losing yourself
What genuinely surprised both of us about being inside group programs

Timestamps:
Intro 0:00
Question 1 3:40
Question 2 6:04
Question 3 9:12
Question 4 11:46
Question 5 18:43
Question 6 22:58
Question 7 26:08

ABOUT HAZAL:
Hazal is a marketing genius turned powerhouse coach for brilliant women who feel like they're blending in when they were born to stand out.

With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.

Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run.

She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do.

CONNECT WITH GUEST:
https://www.instagram.com/hey.hazal/

Watch on YouTube: https://youtu.be/tysBJYKV72k
Read on the Blog: https://whitedeer.com.au/ep266/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club

You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should.

Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now.

This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere.

I cover:

Why repurposing amplifies your brand (for better or worse)
The 6 visual brand building blocks every business needs, starting with your logo suite
How to know if your colour palette, font system, and templates are actually working
The 4 tests to audit your brand honestly
What to do next depending on where your gaps are

Timestamps:
Intro 0:00
Logo Suit 3:21
Colours 5:57
Font Systems 7:50
Photos 10:54
Templated 12:07
Style guide 14:14
PSA 20:30

Watch on YouTube: https://youtu.be/6Xky4Qqw0hs
Read on the Blog: https://whitedeer.com.au/ep265/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ready to get design support for your business and your team? The Co+Creation Design Club is open now: https://whitedeer.com.au/designclub

If you've ever looked at your team's graphics and thought "it's not quite right... but I can't explain why", I sat down with Sarah Greener, business coach for ambitious women who want thriving businesses and full, well-rounded lives, to chat about what changed to help her team stop guessing designs.

Sarah is not a designer. She'd be the first to tell you that. But her business doubled the year after her rebrand, and clients are now signing at $12,000 USD simply from seeing her brand and resonating. Before they've downloaded a freebie. Before they've booked a call. Just from first impression alone.

We pull back the curtain on exactly what her content operation looks like, how she went from "just put something out" to having a professional creative director in her corner, and what changed when her team started getting real design support through the Co+Creation Design Club.

We cover:

Why "good enough" branding quietly caps your growth, and what Sarah did about it
The difference between delegating and abdicating design
What Sarah's content approval process looked like before and after joining the club
How the club plugged directly into her existing team structure without adding extra load
Why consistent, professional visuals carried her business through a difficult personal season
What she'd tell any business owner sitting on the fence about this kind of investment

Timestamps
Intro 0:00
Sarah’s Rebrand 3:15
Sarah’s Content Creation Process 5:15
The Missing Piece in Sarah’s Business 7:15
Difference between Delegating and Abdicating 7:47
What being a Good Boss Looks Like 13:15
The Co+Creation Design Club Onboarding Process 16:00
Importance of Strategic Design 25:00
Value of a Consistent Brand 29:13
Attracting Ideal Clients 32:15
Importance of Consistency 34:15
Value of Design Support 40:37
What Sarah would tell someone about the Club 45:50
More about Sarah 48:30
Wrap Up 52:07

ABOUT SARAH:
Sarah Greener is a business consultant, founder of The Moxie Movement, and the author of The Off Switch. She has spent 20 years building, buying, and selling businesses across multiple industries — including a boat charter company, a restaurant, retail, ecommerce and an Airbnb — while raising a family and relocating internationally. Her work is built on one plainly stated premise: the business advice most women are following was designed for someone without a second full-time job called parenting. Through The Moxie Movement, Sarah helps established business owners rebuild the structure of their business and their life so that both run properly, at the same time, without one costing the other. She works with women building businesses strong enough to run without them, profitable enough to pay them properly, and designed to outlast them.

CONNECT WITH SARAH:
https://www.instagram.com/sarahgreenercoach
https://the-moxie-movement.captivate.fm
https://themoxiemovement.com

Watch on YouTube: https://youtu.be/69Cz9iVmZQk
Read on the Blog: https://whitedeer.com.au/ep264/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Hero Design System Masterclass: https://whitedeer.com.au/hero

Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky.

There’s something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding problem. It's a revenue problem. And it might be the quiet reason your podcast content isn't building the momentum your business deserves.

If you already have a podcast, a team helping you repurpose content, and a feeling that something's not quite working, this one is for you.

We cover:

Why your audience makes a split-second decision based on design before reading a single word you've written
How inconsistent graphics are unconsciously signalling an inconsistent business to your higher-ticket prospects
The hidden time drain
Why the answer isn't hiring a designer

Timestamps:
Intro 0:00
Effects of deprioritising design 2:37
Tip 1 4:38
Tip 2 6:38
Tip 3 8:12
Track your time 9:32
Building blocks 14:09
PSA 15:18

Watch on YouTube: https://youtu.be/z0tozn6qBVs
Read on the Blog: https://whitedeer.com.au/ep263/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero

If you've ever finished recording a podcast episode and thought, right, now I just have to figure out what to post about it... this one's for you.
In this guest podcast, I’m joined by Sarah Beisel, a Facebook group strategist and business coach, for an honest conversation about what content creation actually looks like for a busy business owner without a big team, unlimited childcare, or hours to spare.

Sarah walks through exactly how she used my Content Multiplier system to go from scattered posts, lost Canva files, and content that never made it out the door, to writing 30 pieces of content in around 90 minutes at a coffee shop.

We cover:

Why design was the thing holding Sarah back from showing up on Instagram
What changes when everything lives in a design system
The mindset shift that helped Sarah start treating content like a business task
Why posting the same template repeatedly is actually strategic
How having the basics handled frees you up to try fun stuff

Timestamps
Intro 0:00
Interview 2:29
Wrapping up 45:15

ABOUT SARAH:
Sarah Beisel is a Facebook group strategist and business coach for female entrepreneurs who want to run a profitable Facebook group in under 4 hours per week. She’s the host of the Facebook Group Revival Podcast and Profitable Facebook Groups community, where she helps thousands of women create Facebook groups people actually want to be part of.

CONNECT WITH SARAH:
Connect inside the free Facebook group: Facebook.com/groups/sarahbcommunity
Say hi on instagram: instagram.com/sarah.beisel
Go deeper with the free masterclass, How to Create a Profitable Facebook Group (even if you’re starting from scratch!): offers.sarahbeisel.com/masterclass

Watch on YouTube: https://youtu.be/gaBKquKA1_I
Read on the Blog: https://whitedeer.com.au/ep262/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero

If you’ve ever tried to “just resize” your content across platforms… you already know the truth, it doesn’t work.

What performs on Instagram won’t perform on YouTube. What works on LinkedIn won’t land on Pinterest. And when you try to force the same design everywhere? Your content flops… or worse, you burn HOURS redesigning everything from scratch.

I’m breaking down the biggest lie in content repurposing and introducing you to my Hero Design System. This is the exact system my team and I use to turn one podcast into 14+ pieces of strategic, high-performing content… without the overwhelm.

I cover:

Why resizing your content is NOT repurposing (and what to do instead)
The 3 biggest mistakes keeping you stuck and overwhelmed
How to create platform-specific content without starting from scratch
The power of templated design systems for speed + consistency
How to scale content with your team (without becoming the bottleneck)

Timestamps
Intro 0:00
How it works 1:40
PSA 3:10
PSA 2 5:58
Managing your posts 7:15
Templates 10:30
Wrapping up 11:45

Watch on YouTube: https://youtu.be/k0LI02FoKHs
Read on the Blog: https://whitedeer.com.au/ep261/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_Rebranding Terms & Conditions apply.*

If you’re thinking about rebranding… this is your sign to STOP before you open Canva.

Because the biggest mistake I see?

It’s not bad design… it’s bad strategy.

I’m walking you through exactly how to rebrand your business the right way… so you’re not back here in 3 months wondering why it didn’t work. We’re going beyond colours, logos and fonts… and diving into the strategy that actually makes your brand attract the right clients, feel aligned, and grow with your business.

I cover:

Why most rebrands fail
The 5 real reasons you feel the urge to rebrand
The exact 5-step process to rebrand strategically
How to attract better clients (and repel the wrong ones)
Why your backend systems matter just as much as your visuals

If you’re ready to rebrand once… and do it properly… press play.

Timestamps
Intro 0:00
Why you're rebranding 1:15
PSA 5:43
Steps to follow 8:00
Wrapping up 14:32

Watch on YouTube: https://youtu.be/Se6uhtNkGh4
Read on the Blog: https://whitedeer.com.au/ep260/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

https://whitedeer.com.au/multiplyGrab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply

Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them.

Which meant hundreds of hours of valuable content were basically sitting there… unseen.

Today I’m pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn’t what I thought it was… and it’s probably not what you think either.

If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you.

I cover:

Why content isn’t actually hard (and what the real problem is)
The hidden bottleneck slowing down your business
Why your visuals might be costing you clients
The system I built to repurpose content without overwhelm
The exact results I saw after implementing it (they’re BIG)

Timestamps
Intro 0:00
Making content 2:25
Why does making content feel hard 4:16
Stat breaking 6:30
Insight 8:00
PSA 13:52
Wrapping up 14:39

Watch on YouTube: https://youtu.be/6oS1VXczzuE
Read on the Blog: https://whitedeer.com.au/ep259/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Grab your FREE Canva repurposing system: https://whitedeer.com.au/repurpose

If you’ve ever felt like you’re putting SO much effort into your content… and barely seeing results, this video is going to hit home.

Because it’s not that your content isn’t good enough. It’s that you’re not fully USING it.

I’m sharing the exact shift I made about 50 episodes ago with my podcast that completely changed how I approach content... and how I turned one podcast into 20+ pieces of strategic content without adding more to my workload.

What we cover:

Why not repurposing your content is capping your reach
The “hero content” strategy that simplifies everything
How to turn ONE idea into a week (or more) of content
The real reason social media feels hard (and how to fix it)
My Canva-based system that makes repurposing EASY

Timestamps
Intro 0:00
Creating for social media 1:40
Hero content 5:30
Design issues 7:40
Freebie 9:10
Walkthrough 9:45
Summary 12:30

Watch on YouTube: https://youtu.be/-7y5sQNe5NQ
Read on the Blog: https://whitedeer.com.au/ep258/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_SwitchToXero Terms & Conditions apply.*

Running a business isn’t just about the visible parts… the branding, marketing, and client work.

Behind every growing business is a whole ecosystem of systems, numbers, and processes quietly doing the heavy lifting.

In this episode, I’m pulling back the curtain on the backend of my business... and I’ve brought in a very special guest to help!

My mum, Sharon Gleeson, who just happens to be an accountant with 40+ years of experience… and now my bookkeeper.

We talk about how my business has evolved from designing in my bedroom to growing 500% in the last four years, what systems we use today, and the financial setup that keeps everything running smoothly.

We cover:

Why spreadsheets eventually stop working for growing businesses
The systems I use to run my courses, coaching and design agency
The biggest mistake I made with accounting software
Why integrations (like Stripe, PayPal and Dubsado) matter so much
How understanding your numbers helps you make better business decisions

Tools mentioned:
• Xero (accounting software): https://referrals.xero.com/jacquinaunton_SwitchToXero
• Kartra (courses + coaching platform): https://try.kartra.com/urc3ghe3cooh
• Dubsado (client management + invoicing): https://dubsado.com/?c=whitedeer
• Canva (design tool): https://partner.canva.com/whitedeer

Timestamps
Meet my mum (and my bookkeeper) 0:00
Getting to know the guest 1:48
How my business actually works 4:50
PSA 16:00
Why switch to Xero 16:44
Wrapping up 28:30

Watch on YouTube: https://youtu.be/fA-bx14oFYI
Read on the Blog: https://whitedeer.com.au/ep257/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Work with my design agency: www.whitedeer.com.au/studio

If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video.

Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly.

Today I’m flipping the script a little. Usually I teach you how to DIY your branding and graphics in Canva. But since my design studio currently has a few openings, I thought this was the perfect time to share the biggest mistakes I see business owners make when hiring designers.

These aren’t just “client frustrations”… these are the things that can waste money, delay projects, and leave both sides feeling frustrated.

Whether you hire my studio team or another designer entirely, these tips will help you get the best outcome.

You’ll learn:

Why hiring a designer without clarity leads to disappointing results
How to make sure you hire a designer with the right skills and style
The preparation every client should do before starting a project
Why too many opinions can ruin a great design
How to give designers feedback that actually helps
Why design alone can’t fix poor business strategy

If you’re thinking about outsourcing design soon, this will save you a lot of headaches 💜

Watch on YouTube: https://youtu.be/V_kVsAUa2KA
Read on the Blog: https://whitedeer.com.au/ep256/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_5Systems
Terms & Conditions apply.*

If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k).

Looking professional isn’t just about having a beautiful logo or a polished Instagram feed.

It’s about what’s happening behind the scenes of your business.

If your business feels chaotic, slow-growing, or stuck in hobby mode… chances are you’re missing one (or more) of these systems.

I cover:

The 5 systems you need to have a professional business
The 4 key questions you need to answer to clarify your offer and messaging
Why backend organisation (especially finances) is the least sexy… but most powerful system
How a brand identity system makes designing faster and more consistent
The 5 content pillars that make showing up online easier and more strategic

Timestamps
Intro 0:00
Tip 1 2:00
Tip 2 4:51
PSA 6:05
Tip 3 11:56
Tip 4 13:46
Tip 5 16:51
Wrap up 19:10

Watch on YouTube: https://youtu.be/QEdm45CIg4I
Read on the Blog: https://whitedeer.com.au/ep255/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right.

The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles.

I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat if you don’t understand the rules behind them. And in 2026, when attention spans are shorter than ever and trust is built in milliseconds, this matters more than ever.

I cover:

Why templates assume you know design rules (and most business owners don’t)
The 3 missing pieces: brand clarity, design fundamentals, and strategic thinking
Why poor design isn’t an aesthetic problem… it’s a BUSINESS problem
How attention spans + AI in 2026 are raising the trust bar
One simple rule you can implement TODAY to stop ruining good templates

Timestamps
Intro 0:00
What you're missing 3:21
Thoughts on templates 6:00
What to look out for 11:20
PSA 14:35
Final tip 15:20

Watch on YouTube: https://youtu.be/isuH2befw24
Read on the Blog: https://whitedeer.com.au/ep254/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content.

We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options.

In this episode, we cover:

Why LinkedIn is secretly powerful for coaches + service providers
The two groups of people you should be connecting with
Hailey’s process for booking calls (and tracking what’s working)
Profile tips to make you look professional and approachable
How to make LinkedIn work in 2 hours a week

Timestamps
Intro 0:00
Interview 1:16
Wrap up 30:35

ABOUT HAILEY:
Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.

CONNECT WITH HAILEY:
Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn: https://haileyrowe.com/linkedin
Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup
Website: https://www.haileyrowe.com/
Instagram: https://www.instagram.com/hailey_rowe
Podcast: https://anchor.fm/health-coach-nation
Linkedin: https://www.linkedin.com/in/haileyr YouTube: https://www.youtube.com/haileyrowe
Book your free client attraction consult: https://calendly.com/haileyrowe-coach/30min

Watch on YouTube: https://youtu.be/cO_g9a3gPGU
Read on the Blog: https://whitedeer.com.au/ep253/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.

Here’s what I cover:

Why brand photo shoots matter more than you think
DIY vs Pro: which route is right for your stage of biz
How I chose my photographer (and why I travelled!)
Outfit planning tips and why brand colours matter
The posing cheat sheet I created for my shoot

Spotify Photoshoot Playlist: https://open.spotify.com/playlist/1UjWSHNzEVFxcwVrJe1PbA?si=fe0dc23808bf40b4

Timestamps
Intro 0:00
About photoshoots 0:51
First steps 4:20
Style of photos 10:45
Photoshoot prep 12:29
Props 18:20
Shots you need 20:20
Food for thought 26:07

Watch on YouTube: https://youtu.be/8FIHxQwj6MA
Read on the Blog: https://whitedeer.com.au/ep252/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

One of the biggest questions new business owners face is this:

Should I outsource my design or learn to do it myself?

I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro.

Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand.

What you'll learn:

Why design is no longer just a logo and a flyer
The hidden costs of outsourcing your graphics
Why DIYing without strategy can hurt your brand
The 3-part Design Autonomy System and how to apply it
The one design decision that saves my students thousands

Timestamps
Intro 0:00
Options You Have 2:51
Layer 1 5:31
Layer 2 11:41
Layer 3 14:25
Wrapping up 17:00
PSA 19:58
Bonus tip 20:40

Watch on YouTube: https://youtu.be/hOYho_NLPM4
Read on the Blog: https://whitedeer.com.au/ep251/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

DIY Design my Biz Course 👉 www.whitedeer.com.au/diydmb

AI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design.

I share FIVE ways on how I use AI strategically, from getting clarity on your audience, to brainstorming inspiration, to reviewing your final design for improvements.

Whether you’re AI-curious or AI-conflicted, these are ideas you can start using this week.

What You’ll Learn

How AI can help you get clarity on your target audience before design
Using AI in the visioning & brainstorming stage
How to use AI to generate smart prompts for Pinterest & Canva
Ways to use AI for logo concepting & brand elements
How to get AI to give feedback on your actual design work

And stay until the end… because I share my favorite AI hack that will change how you design forever.

Timestamps
Intro 0:00
Clarity 1:40
Brainstorming 3:20
Logo 5:48
Elements 7:58
Feedback 8:56
PSA 9:58

Watch on YouTube: https://youtu.be/UINOecvmgrA
Read on the Blog: https://whitedeer.com.au/ep250/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Most business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity.

In this podcast, I’m walking you through exactly what branding rules are, why consistency matters more than you realise, and how to decide whether to follow the rule tightly or bend it a little. Stick around because I’ll share a simple test you can use every time you’re unsure.

Key Takeaways:

What branding rules actually are, and why they matter even for DIYers
The 4 core parts of your brand: your logo, colours, fonts and brand elements
Why inconsistent visuals erode trust, recognition and sales
When it’s okay to “break” a rule (and how to do it without confusion)
A simple 2‑step test to decide whether to stick to your brand rules

Timestamps
Intro 0:00
4 main things in your brand 1:20
Stay consistent 3:07
Consistency issues with web & email 5:15
Collaborations 8:55
PSA 9:30
When to break the rules 10:10

Watch on YouTube: https://youtu.be/ZyIcj9hAXsU
Read on the Blog: https://whitedeer.com.au/ep249/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all.

In this episode, I’m showing you how to make DESIGNING POSTS feel easy again. Not perfect. Not award‑winning. Just clear, consistent and fast. And I’m sharing where design is stealing your time, and how to get it back.

What you’ll learn in this episode:

Why decision fatigue is killing your design flow
How to stop STARTING FROM SCRATCH each time
The power of using templates (even ones you already made)
How hierarchy and less text make your graphics better
A simple brand style guide hack to make design faster forever

Timestamps
Intro 0:00
Decision fatigue 1:12
Template advice 3:15
Hierarchy 4:30
Just post it 5:20
PSA 7:30

Watch on YouTube: https://youtu.be/DspjBYLQeXA
Read on the Blog: https://whitedeer.com.au/ep248/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

In today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough.

But there’s another way. What if you started noticing your progress... even the tiny things? What if you gave yourself permission to be exactly where you are and STILL grow? This episode is a gentle reminder that your effort matters, your progress counts, even when it doesn’t feel perfect.

What you’ll learn in this episode:

Why showing up, even when you don’t feel ready, is a huge win
How allowing your brand to evolve is part of your growth
Why you’re improving more than you realise
The mindset shift that turns “failure” into feedback
One simple reframe to help you stop beating yourself up after posting or launching

Timestamps
Intro 0:00
Show up 3:12
Evolve 4:44
Improving 6:56
Learning 9:49
PSA 11:47

Watch on YouTube: https://youtu.be/J02NPNGSQjM
Read on the Blog: https://whitedeer.com.au/ep247/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).

We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth.

Key Takeaways

Spacious business = respect for life + room to think
Leave behind hourly-rate thinking and instead charging for the transformation/value you deliver
Team + systems = the secret sauce
Start manual, build systems later
Rural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into it

Timestamps
Intro 0:00
Interview 1:32
Wrap up 32:36

ABOUT TORI:
Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way.

As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level.

CONNECT WITH GUEST:
Website: https://www.theregionalexperts.com
Instagram: https://www.instagram.com/tori.kopke/

Watch on YouTube: https://youtu.be/7xKCwPatY4Y
Read on the Blog: https://whitedeer.com.au/ep246/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

You might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from.

You’ll learn:

Why confidence is MORE important than fancy templates or perfect fonts when you’re building your brand
The three-step “Confidence Loop” that will transform how you create: Clarity → Design → Publish
Why clarity (purpose, audience, intention) before designing saves you time, overwhelm and second‑guessing
How to shift from overthinking to doing
Why feedback (even from yourself, friends or early clients) is gold

If you’ve ever felt stuck in Canva, or too nervous to post because it’s “not perfect yet”, this episode is for you.

Timestamps
Intro 0:00
The confidence loop 1:25
Find clarity 2:50
Publish your designs 4:05
PSA 7:35

Watch on YouTube: https://youtu.be/Rg5U9emXsaI
Read on the Blog: https://whitedeer.com.au/ep245/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Or learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limited

Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.

In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clients

I’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone.

You’ll learn:

The real reason your graphics might be falling flat
How to define 3–5 core emotions your brand should express
What your colour palette and fonts are secretly saying to your audience
How to attract the right people and repel the wrong ones with intentional design
A key mindset shift that’ll make every graphic you create so much easier

Timestamps
Intro 0:00
Design with emotion 1:15
Consider your audience's feelings 2:23
Colours to consider 2:54
Tip 1 5:32
Tip 2 6:23
Tip 3 7:15
Tip 4 7:54
PSA 9:33

Watch on YouTube: https://youtu.be/v7sRiledj-k
Read on the Blog: https://whitedeer.com.au/ep244/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.

In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.

What you’ll learn:

Why adding “more” design can make your brand look cheaper
What the “Science of Simplicity” is
The #1 principle to apply instead
How to use size contrast to immediately improve your graphics
What to strip back in your design (fonts, colours, effects, and more)

Timestamps
Intro 0:00
Making everything simple 2:30
Thoughts on hierarchy 3:19
Don't use too many fonts 6:00
Don't use too many effects 6:26
Final thoughts 8:34
PSA 9:17

Watch on YouTube: https://youtu.be/CCA3QQbAsWw
Read on the Blog: https://whitedeer.com.au/ep243/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.

Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.

What you’ll learn:

Why your business model should start with “What does your niche want?”
The trap of low‑ticket courses vs the power of high‑ticket offers
The “trash - trim - transfer” framework: how to reclaim time and scale your business
How to map your energetics + lifestyle to your business model
Boundary setting, rhythms and the beautiful reality of working 25 hours a week on purpose

Timestamps
Intro 0:00
Interview 2:05
Wrap-up 41:27

ABOUT SHAY:
Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations.

Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development.

Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness!

CONNECT WITH SHAY:
Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/seriouslyinbusiness

Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked

Hit 6 figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind

Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/

Connect with Shay directly in the DMs here: https://www.instagram.com/bucketlistbombshells/

Watch on YouTube: https://youtu.be/DxQeWzmH_nQ
Read on the Blog: https://whitedeer.com.au/ep242/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.

What we cover:

Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.
The truth about rebranding: why it doesn’t always happen, even when you know design
The value of external eyes and accountability
Strategic systems in Canva to save time
Jessica’s tips for getting started

Timestamps
Intro 0:00
Interview 3:00
Wrap up 26:00

GET IN TOUCH WITH JESSICA:
Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist
Website: https://jessicahainesdesign.com
Free Facebook Group: https://jessicahainesdesign.com/facebook
Instagram: https://www.instagram.com/jessicahainesdesign

ABOUT JESSICA:
Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.

Watch on YouTube: https://youtu.be/EkyHfwRlIbY
Read on the Blog: https://whitedeer.com.au/ep241/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.

Key Takeaways:

How they transformed raw membership‑statistic data into a visually compelling carousel
The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”
How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful results
The results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel post
Why templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)
The value of ongoing support, feedback and community in the Club

Timestamps:
Intro 0:00
Interview 2:06
Wrap up 26:25

Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun.

Follow Vickie and Chloe on @the.movement.perspective

Watch on YouTube: https://youtu.be/GdxJI8YKFTA
Read on the Blog: https://whitedeer.com.au/ep240/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there.

It’s time to make them matter.

Key Takeaways:

Your brand visuals are doing more than “looking nice”
That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feel
A rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serve
Why you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them often
How having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑template
Your Facebook (or community) space isn’t just an “offer platform”...it’s building relationships

Timestamps
Intro 0:00
Interview 2:13
Wrap Up 24:58

Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm.

Connect with Sarah in my Facebook Group: https://sarahbeisel.com/community
Grab my free guide - 100 Conversation Starters for Facebook Groups: https://offers.sarahbeisel.com/conversationstarters
Join the Group Growth Club: https://offers.sarahbeisel.com/club

Watch on YouTube: https://youtu.be/zMW_bD2Ba-Y
Read on the Blog: https://whitedeer.com.au/ep239/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?

In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.

We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.

Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence.

We chat:

Why defining your own role is step one before hiring anyone
What mindset shift helps small business owners become strong leaders
How to attract the right candidates (and avoid hiring from overwhelm)
The difference between delegation and micromanagement
What to do if a hire isn’t working out, and how to handle it with integrity

Timestamps
Intro 0:00
Interview 1:58
Wrap up 41:28

About Ash Battye and Emerald HQ
At Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them.

Connect with Ash:
https://www.instagram.com/emeraldhqau/
https://www.linkedin.com/in/ashleighbattye/

Step into your role as leader of your business and join the Emerald Leaders Lounge as a founding member for just $79 per month - https://www.emeraldhq.com.au/emerald-leaders-lounge

Watch on YouTube: https://youtu.be/im279J3cqV8
Read on the Blog: https://whitedeer.com.au/ep238/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever opened Canva and immediately wanted to close your laptop again?

Maybe it’s the 47 unnamed files…

Or that logo you swear you uploaded but can’t find anywhere…

Or just the time-suck of starting from scratch every single time.

In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.

Here’s what you’ll learn:

Why your Canva chaos isn’t about the app
5 must-do steps to organise your Canva for good
How naming files and using folders can literally save you hours
The sneaky search feature inside Canva most people don’t use
Why your Brand Kit is the key to consistency (even if it’s not perfect yet!)

💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨

Get your free ticket: https://www.whitedeer.com.au/canvashortcut

Or join me in person: https://www.whitedeer.com.au/unboxed

Try Canva Pro 👉 https://partner.canva.com/whitedeer

Timestamps
Intro 0:00
Tip 1 4:53
Tip 2 6:56
Tip 3 9:24
Tip 4 11:17
Tip 5 12:36
Wrapping up 14:29

Watch on YouTube: https://youtu.be/ddbOUBt6PA4
Read on the Blog: https://whitedeer.com.au/ep237/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If Canva could talk, it would probably throw some serious sass your way...

In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.

From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.

Here’s what you’ll learn:

Why chaotic Canva files signal deeper biz issues
The importance of your Brand Kit (and how to finally set it up)
How inconsistent colours + fonts destroy trust
When to stop tweaking designs and JUST POST IT 💜
Why Canva is a mirror, not the problem

💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨

Get your free ticket: https://www.whitedeer.com.au/canvashortcut

Or join me in person: https://www.whitedeer.com.au/unboxed

Timestamps
Intro 0:00
Tip 1 2:46
Tip 2 6:53
Tip 3 10:10
PSA 11:52

Watch on YouTube: https://youtu.be/BiqiQCmls74
Read on the Blog: https://whitedeer.com.au/ep236/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.

Key Takeaways

Perfectionism: Why chasing “perfect” stops you from ever showing up
Comparison: The sneaky way comparing yourself to others paralyzes creativity (and what to do instead)
Fear of Visibility: Why you might avoid showing up, and how stepping into the spotlight is a muscle you can grow
Bonus: You are creative even if you don’t feel like it

Get your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass

Timestamps
Intro 0:00
Tip 1 2:30
Tip 2 6:04
Tip 3 9:23
Bonus Tip 12:26
Extra things you should know 14:22
Wrapping up 17:36

Watch on YouTube: https://youtu.be/O8DLs_YdE8E
Read on the Blog: https://whitedeer.com.au/ep235/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.

In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.

If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode.

We discuss:

How your morning routine is non-negotiable
Using storytelling to build trust, curiosity, and emotional connection
How to convert a bland summary into a compelling story
Starting lessons with a story, whether in emails, social media, workshops, or pages on your website

ABOUT TRANG:
Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!

CONNECT WITH TRANG:
Instagram: https://www.instagram.com/trang_nova/
LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/
Website: https://www.trangnova.com
Podcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37
Email: trang@trangnova.com

Watch on YouTube: https://youtu.be/Q8DjUze63IA
Read on the Blog: https://whitedeer.com.au/ep234/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming.

In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.

What we’re covering:

Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionless
Ingredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean into
Ingredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scroll
Ingredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn out
How to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)

Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted price

Bundles that Benefit (Get my socials pack and thousands of other resources for just $100USD) Only available October 3 - 9 2025: https://www.whitedeer.com.au/30day

Or, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30day

Timestamps
Intro 0:00
PSA 2:08
Ingredient #1 4:47
Ingredient #2 5:18
Content Pillar #1 5:39
Content Pillar #2 7:04
Content Pillar #3 7:52
Content Pillar #4 8:46
Content Pillar #5 9:24
Ingredient # 12:45
Wrap up 13:50

Watch on YouTube: https://youtu.be/5UXvF86rkGA
Read on the Blog: https://whitedeer.com.au/ep233/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.

If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.

What I share in this episode:

The heart (and chaos) behind building our family home
How I finally re-recorded my 6-year-old course... and why I almost didn’t
What winning an award taught me about worthiness
Hosting my first retreat (with baby + exhaustion!)
Finally hitting 10k on Instagram after YEARS of showing up
Why delegation is the secret in this season

Timestamps
Intro 0:00
House build 1:37
DIY Course 4:17
Business Award 10:19
Retreat 16:20
Instagram 18:30

Watch on YouTube: https://youtu.be/0SVK0dIwXQA
Read on the Blog: https://whitedeer.com.au/ep232

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five.
From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today.

Inside you’ll learn:

Why consistency is the #1 thing your Instagram is probably missing
How fonts tell a story (and what yours are currently saying)
The post size and shape that actually gets seen
How to use hierarchy so people don’t skip your content
Why showing up branded (even in reels) builds trust fast

If your Instagram has felt a little “off” lately, this episode is going to be an eye opener!

Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass

Intro 0:00
Consistency 1:44
Fonts 5:49
Size & Shape Matter 7:28
Hierarchy 9:27
Not Enough Brand Focus 10:54
Wrap Up 12:34

Watch on YouTube: https://youtu.be/7MRi3d4ntPY
Read on the Blog: https://whitedeer.com.au/ep231/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one.

In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you.

Here’s what we cover:

Sara’s story from “golden cage” yachting life to online coaching freedom
Why online courses are still thriving in 2025 (if done right)
How to figure out your course idea when you feel “not expert enough”
The biggest reason most online courses fail (and how to avoid it)
Pricing and mindset tips to sell with confidence

Listen in to get inspired and finally take action on that course idea you’ve been sitting on!

ABOUT SARA VEZENSEK:
Sara Vezensek grew up in Slovenia, a place where the luxury yacht world wasn’t even something people believed was real outside of movies. But by her early 20s, she was living it: working as a private chef on superyachts, flying private, managing million-dollar deals, and earning $10K/month. From the outside, it looked like a dream. But on the inside, she felt trapped, constantly on call, and completely disconnected from her own freedom and purpose. Now, she’s an online business coach and mentor who helps ambitious women turn their lived experience into profitable, freedom-based businesses. Sara is known for helping her clients package their brilliance into high-impact offers, shift their money mindset, and finally stop trading time for money. She’s bold, real, and passionate about showing women how to build a business that actually supports the life they want.

CONNECT WITH SARA:
Website: www.saravezcoach.com
FREE offers: https://sara-vezensek.mykajabi.com/freedownloadshere
Instagram: https://www.instagram.com/saravezensek/

Intro 0:00
Interview 1:18
Wrap Up 42:08

Watch on YouTube: https://youtu.be/R5dHVO7fRnk
Read on the Blog: http://whitedeer.com.au/ep230/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about.

In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva.

Key Takeaways:

Fonts, colours, elements create cohesion
Build an at‑a‑glance brand style guide or “mini style guide” as a reference
Templates ≠ random pretty things
Canva Pro’s Brand Kit is your bestie

A properly built design suite can slash your design time from an hour to five‑ten minutes per post.

Want help building your own Design Suite?

Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass

Intro 0:00
Recapping the Build Brand Method 1:13
Design Suite 2:49
Graphics Examples 4:21
Questions to ask 7:56
PSA 11:19
Wrapping up 12:18

Watch on YouTube: https://youtu.be/u7lJiYnVGrE
Read on the Blog: https://whitedeer.com.au/ep229/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job.
In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.

What You’ll Learn:

Why your logo should be one of the last things you design
What makes a logo purposeful, not just pretty
Key mistakes that make logos clunky or hard to use
What to include (and exclude!) in a clean logo
Why your logo supports (not defines) your full brand
How to design logos in Canva properly

Get your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass

Intro 0:00
Business Award Story 1:27
Tip 1 3:55
Tip 2 5:25
Tip 3 6:55
Tip 4 8:07
PSA 10:11
Tip 5 10:52
Tip 6 11:07
Tip 7 11:42
Tip 8 11:57

Watch on YouTube: https://youtu.be/LvAdNyigY-g
Read on the Blog: https://whitedeer.com.au/ep228/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Inconsistent fonts. Off-brand colours. Visuals that feel “meh.”

Sound familiar? It’s not just a design issue, it’s a TRUST issue.

This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.

Inside this episode, I’ll show you:

The 3 design decisions more important than a logo
Why fonts reflect personality (and how to choose the right ones)
How colour combos create connection and consistency
The difference between polished DIY vs Canva clutter
The bonus element that pulls your whole brand together

Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass

Intro 0:00
Your identity toolkit 1:12
Fonts 2:16
Colours 4:35
Bonus tip 9:21
Wrap up 10:21

Watch on YouTube: https://youtu.be/JQTDHvFvn98
Read on the Blog: https://whitedeer.com.au/ep227/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone.

In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand.

Whether you’ve never thought of using Pinterest for branding OR you’ve tried but felt overwhelmed, I’ll walk you through:

The 3 biggest mistakes people make when pinning for brand inspiration
Search terms that will give you way better results
How to spot patterns that will clarify your brand’s colours, fonts, and style
Why “vibe” images aren’t enough (and what to pin instead)
How to use AI tools to spark even more inspiration

PLUS, I’m sharing a free masterclass to help you design a brand that actually reflects your expertise and attracts your dream audience.

Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass

Intro 0:00
Unlock your aesthetic 1:56
Pinterest isn't enough 2:33
Mistake 1 4:32
Mistake 2 5:34
Mistake 3 6:34
Let me help you 8:34
Bonus tip 9:48

Watch on YouTube: https://youtu.be/VSPF2pYjxhI
Read on the Blog: https://whitedeer.com.au/ep226/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve been feeling like your brand is “fine” but not WOW… chances are, you’re missing this step.

Today I’m kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that’s magnetic, consistent, and actually works for your business.

Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don’t convert.

In this episode, we cover:

The first (and most important) step in building a premium brand
Why starting here will make every design decision easier
How this step helps you attract clients who actually want to pay you
The biggest mistake business owners make when DIYing their branding
What’s coming next in the Build Brand Model

Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass

Intro 0:00
Build Brand Method 1:17
Wow Model 4:50
Things to think about 10:30
PSA 12:15

Watch on YouTube: https://youtu.be/ZgZsQ5XSGf0
Read on the Blog: https://whitedeer.com.au/ep225/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention.

Key Takeaways

Accessibility isn’t just a checkbox
Simple, non-overwhelming steps you can start TODAY
Real insight into what’s actually working (and what isn’t) for people with vision/hearing loss
Tools and tips that you can implement right now

ABOUT ERIN:
Erin Perkins is the CEO of Mabely Q and a deafblind accessibility educator. With limited vision and hearing (she uses a cochlear implant and hearing aid), Erin brings lived experience to her work. After years of collaborating with coaches and creative entrepreneurs, she realized how little most people understood about accessibility—especially digital accessibility. Today, she helps businesses make their content and platforms more inclusive to build trust, increase engagement, and drive retention. Erin believes accessibility isn’t a checkbox—it’s a business growth strategy."

CONNECT WITH ERIN:
Website: www.mabelyq.com
Instagram: https://www.instagram.com/mabely_q
LinkedIn: https://www.linkedin.com/in/erineperkins

Ask Erin Anything: https://www.eventbrite.com/e/1253906150049?aff=oddtdtcreator

Watch on YouTube: https://youtu.be/gcx_vbUdXds
Read on the Blog: https://whitedeer.com.au/ep224/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different.

In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.

Marketing today requires more platforms, more content, and more connection
Canva raised the bar, so your design strategy must be sharper than ever
People crave real community and connection with YOU, not a faceless business
Consistency builds brand recognisability and trust
You don’t need to do more, just get smarter with repurposing and design

Intro 0:00
Looking back 1:12
What's changing 5:46
Comparing then to now 11:00
Tips to take away 15:49
Wrapping up 17:11

Watch on YouTube: https://youtu.be/vpJ39Fz--Lw
Read on the Blog: https://whitedeer.com.au/ep223/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat!

From juggling business with kids to globe-trotting while working part-time, we share what they're letting go of, how they're expanding, and why it's so important to stop, reflect, and dream bigger no matter what season you're in.

In this episode:

Why doing a mid-year reset can be a game-changer for your business
What Jacqui's focusing on right now (and how she's rewriting her signature course)
How Hazal is leaning into leadership and audacity in her next business chapter
The real reason success doesn't always mean "more, more, more"
All the juicy details on the Escape & Expand Retreat in Daylesford

Join the Escape & Expand Retreat: https://escapeandexpand.my.canva.site/retreat

ABOUT GUEST:
Hazal is a marketing genius turned powerhouse coachfor brilliant women who feel like they're blending in when they were born to stand out.

With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.

Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run.

She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do.

CONNECT WITH GUEST:
https://www.instagram.com/hey.hazal/

Watch on YouTube: https://youtu.be/uqyVgJyG74s
Read on the Blog: https://whitedeer.com.au/ep222/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

This episode is a little different... in the best way.

I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.

Here’s what I answer:

What to do when you hit a creative rut (and why boundaries can spark creativity)
My favourite new Canva feature (it’s a game-changer for planning!)
Do I think design or messaging is more important?
How motherhood made me outsource and grow my biz
Is my home aesthetic like my brand? Nope.
What I’d do differently if starting my biz again

Watch on YouTube: https://youtu.be/SwtSTXXm1p4
Read on the Blog: https://whitedeer.com.au/ep221/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if your words were the most overlooked part of your brand?

In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”

If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you.

Join today’s guest, Lucy from My Write Hand Woman, and I in unpacking how to write words that work: words that sell, connect, convert and feel like you.

We cover:

The difference between complimented copy vs converting copy
Lucy’s Venn Diagram approach to brand voice (it’s genius)
How to find your differentiators (and actually SAY them)
Tips for writing copy that feels personal without losing clarity
Creative ways to understand how your audience wants to be spoken to

Intro 0:00
Interview 1:56
Wrap Up 36:10

ABOUT LUCY BEDEWI:
Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She’s known for her ability to connect the dots quickly and craft unique messaging angles that’ll turn normal businesses into unicorn brands. She has scaled her business to multi-6-figures by the age of 22– working with top coaches, irreverent brands, highly-differentiated businesses, and personality-packed e-commerce companies to scale their sales results quickly. Her story and work has been featured in Nasdaq, Thrive Global, and Create and Cultivate. An electric speaker and the host of the podcast Unicorn Messaging, Lucy inspires women to get clear on the articulation behind their business, move into their bigness, and create messaging that’s easy to buy from.

CONNECT WITH LUCY:
Contact Form to Work With Me: https://www.mywritehandwoman.com/contact

Instagram: https://www.instagram.com/mywritehandwoman/

Copy Roast: https://www.mywritehandwoman.com/copy-roast

Use the code, SERIOUS takes $53 off

Watch on YouTube:
Read on the Blog:

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.

If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.

In this episode, I share:

Why most rebrands stall (spoiler: it’s not Canva’s fault)
The real reason your VA or designer struggles to nail your brand vision
How to turn your ideas into a system your team can run with
What CEO-led branding actually looks like inside The Co+Creation Design Club

Join the Club while it’s on sale: https://whitedeer.com.au/clubsale

Intro 0:00
Why most rebrands stall 2:28
You can't outsource YOU 4:00
Pick good imagery 6:20
Get a system that works for your team 7:17
How I can help you 10:50
You don’t have to DIY every graphic... but you do need to lead the vision.

Watch on YouTube: https://youtu.be/n00TLpjg3GY
Read on the Blog: https://whitedeer.com.au/ep219/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?

In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.

In this episode, you'll learn:
The key differences between a total rebrand and a brand evolution
How to assess which elements of your brand to keep, update, or retire
Why some designers advocate for lengthy rebranding processes, and why I take a different approach
An inside look at the rebranding process within The Co+Creation Club

Work with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who’s ready to craft a high-demand brand, without the cost and hassle of an in-house designer!

APPLY NOW: https://whitedeer.com.au/clubsale
Launch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunch

Watch on YouTube: https://youtu.be/EWY1P52jBHc
Read on the Blog: https://whitedeer.com.au/ep218/

Intro 0:00
Why this is important 1:01
Rebrand vs evolution 3:32
Questions to ask 8:00
Client example 13:00
Steps to follow 19:25

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You’re getting clients. You’re making sales. You’ve got a good thing going.

But deep down... you know something’s off.

You’re working with great clients, but not dream clients.

You’re making sales, but not at the level your offers deserve.

You’re showing up, but not feeling fully confident in your brand.

That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.

This is part one of a three-part series on personal branding for scaling service-based businesses... let’s make sure your visual identity isn’t the thing quietly capping your growth.

In this episode, you’ll learn:
What brand misalignment really is (and why it’s often mistaken for a marketing problem)
The quiet symptoms of brand mismatch you might be missing
What brand alignment actually looks and feels like (with real examples)
How visuals impact pricing, confidence and conversion
The transformation story a client’s brand glow-up
5 powerful questions to self-audit your branding today

If you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.

Intro 0:00
Problems with visual brands 1:21
Signs of a mismatched brand 3:31
Graphic example 7:55
Fixing a mismatched brand 11:55
Questions you should be asking 16:24
Wrap up 18:00

Watch on YouTube: https://youtu.be/WS7_UOehadw
Read on the Blog: https://whitedeer.com.au/ep217/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever looked at a business owner and thought, “How on earth is she doing it all?”

Here’s the truth... she’s probably not.

I’m definitely not.

In this episode, I’m pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.

Whether you’re starting small, or thinking about your next hire, this episode will give you clarity, permission, and a whole lot of “ohhh... that’s how she does it.”

Here’s what you’ll learn:
Why I didn’t want to hire at first, and what changed my mind
My full team breakdown, including who does what and why
How I structure roles to buy back time and brain space
Tools we use to keep communication smooth and work flowing
What to consider when you're ready to hire (even just a few hours a month)

WANT TO WORK WITH MY TEAM? A couple of them have places available:
VIDEO EDITING: Erek at https://www.erekladd.com/contact
CONTENT REPURPOSING: Isabel who is offering free 30 minute strategy sessions: https://tidycal.com/fairyfoxdigital/free-value-calls

Intro 0:00
Making the decision to hire a team 0:57
Hiring at VA 2:48
Content manager 7:00
Video editor 8:48
Graphic designer 10:20
Success coach 14:54
Book keeper 15:21

WATCH, READ & CONNECT:
Watch on YouTube: https://www.youtube.com/watch?v=4g2FQLpeqUE
Read on the Blog: https://whitedeer.com.au/ep216

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Behind the scenes, most business chaos doesn’t come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.

In this guest episode, I’m joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.

Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub’s nap time and Zoom calls... this is your reminder that structure can be freeing, and systems can be soul-nourishing.

Here’s what we cover:

The difference between delivering a service... and crafting an experience
The emotional layer that sets great brands apart
What systems every service provider actually needs
The low-tech, high-clarity magic of mapping your journey
Why SOPs aren’t just for big businesses

Grab your post-its, open your Canva whiteboard, and tune in... this one’s equal parts strategy and heart
DOWNLOAD Free Canva Client Journey Map: https://whitedeer.com.au/ep215

ABOUT MARIANA:
I'm Mariana, founder of Pink Ocean Virtual Solutions, a digital operations service for service-based business owners who are ready to clean up the backend, stop duct-taping their systems together, and get back to doing what they’re great at. I specialise in CRM setups (especially Moxie), digital declutters, SOP creation, and ongoing tech VA support.

CONNECT WITH MARIANA
Instagram: https://www.instagram.com/pinkoceanvs/
Website: https://pinkoceanvs.com.au/
"The Break" Newsletter: https://pinkoceanvs.myflodesk.com/podcast
Moxie fortnightly newsletter: https://pinkoceanvs.myflodesk.com

Watch on YouTube: https://youtu.be/l6s55Zjk3hY
Read on the Blog: https://whitedeer.com.au/ep215/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design.

Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals.

In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are.

This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you’re proud to shout about.
I’ll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club 💜

Here’s what we cover:
The 6 stages of a strategic course launch design plan
When to start creating your graphics (hint, it’s earlier than you think)
How to visually warm your audience BEFORE the cart opens
The difference between a logo and a course sub-brand
Why design can make or break your conversions, even with great content

If you'd like support to design your course graphics, please join me inside The Co+Creation Design Club where together we can build out your strategic, client-magnetising and professional course that SELLS! http://www.whitedeer.com.au/clubsale

👉 Don’t forget: This is part 3 of a 3-part mini-series on course branding, so hit that follow or subscribe button so you don’t miss the next episode!

Intro 0:00
Timeline breakdown 2:45
Strategy 3:40
Warming content 7:17
Lead magnet 9:13
Webinar 13:38
Cart open 19:30
Course delivery 26:40
Let me help you 30:40
Wrapping up 33:51

Watch on YouTube: https://youtu.be/g7YRPEmGRNI
Read on the Blog: https://whitedeer.com.au/ep214/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.
In this episode, discover three course design mistakes you might be making that are silently costing your sales.
Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!
You'll learn:
Why your course content might be unreadable and what to do instead
The power of interactive course materials and how to create them
How to use imagery and diagrams to boost learning and retention
A tool that makes creating diagrams a breeze
Why internal branding matters as much as external
👉 Don’t forget: This is part 2 of a 3-part mini-series on course branding, so hit that follow or subscribe button so you don’t miss the next episode!

If you'd like support to design your course graphics, please join me inside The Co+Creation Design Club where together we can build out your strategic, client-magnetising and professional course that SELLS! http://www.whitedeer.com.au/clubsale

Watch on YouTube: https://youtu.be/6OVoTvhXRz8
Read on the Blog: http://whitedeer.com.au/ep213

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad.

In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first launch (with 55 enrolments!) and the key tweak that could completely change how your audience sees your offer.

🎧 What we cover:
Why “just good content” isn’t enough to sell
How design builds trust (and trust = sales)
The visual journey every course should take your audience on
The importance of branding your course as a product
The one design tweak that boosts perceived value instantly

👉 Don’t forget: This is part 1 of a 3-part mini-series on course branding — so hit that follow or subscribe button so you don’t miss the next two!

WATCH, READ & CONNECT:
Watch on YouTube: https://youtu.be/TDfKmirQ830
Read on the Blog: https://whitedeer.com.au/ep212/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Running a business shouldn't mean duct-taping 10 different tools together just to launch a course or send an email. In this episode, I'm sharing the behind-the-scenes of the one tool that helped me simplify EVERYTHING: Kartra 💜

I’ve used Kartra for years to run my emails, courses, checkouts, automations, freebies, and more... and I’m breaking down exactly why I chose it, how I use it, and how it might just be the tool you didn’t know you needed.

PLUS, I’ve created a free Kartra Setup Checklist so you can get started the right way! Get yours free: www.diydesignmybiz.com/kartra

Here’s what we cover:
My journey from juggling tools to streamlining with Kartra
All the features I use Kartra for (and a few extras you might want too!)
How much money I’ve saved by switching to Kartra
Tips for starting out and setting it up with confidence

💜 Want to try it for yourself?
Start your 30-day free trial here: www.kartra.com/jacqui
And use code WD30 for 30% off your first payment.

Set Your Kartra Up the Right Way from Day One
Download the free checklist that saves future-you from tech headaches and helps you get the most out of your Kartra free trial.
Get your free checklist here: www.diydesignmybiz.com/kartra

WATCH, READ & CONNECT:
Watch on YouTube: https://youtu.be/Bs1AorFu-IE
Read on the Blog: https://whitedeer.com.au/ep211/

WORK WITH JACQUI:
// DIY Design My Biz: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: https://whitedeer.com.au/designclub
// Design Studio: https://whitedeer.com.au/designstudio

Your sales page can make or break your course launch — so how do you make one that actually sells?

In this episode, I’m joined by the amazing Kate Scott from Launch Out Loud™, and we’re diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts.

If you’ve ever wondered if your sales page is too long, too plain, or too confusing... this is the episode for you.

Plus, Kate and I are both speaking at the Launch Out Loud Summit, a FREE event packed with gold for course creators. April 30 - May 2! Get your tree ticket here: https://launchoutloud.peachs.co/a/jacqui-naunton

In this episode, we cover:
Why most sales pages aren’t converting — and how to fix it
The ideal layout and flow of a high-converting sales page
The one colour mistake people make on their buttons
How to make your testimonials actually work for you
Practical design tips to improve your site’s accessibility and hierarchy

🎉 Grab your FREE ticket to the Launch Out Loud Summit: 👉 https://launchoutloud.peachs.co/a/jacqui-naunton

WATCH, READ & CONNECT:
Watch on YouTube: https://www.youtube.com/@jacquinaunton
Read on the Blog: https://whitedeer.com.au/podcast

ABOUT KATE:
Kate Scott is the founder and creative director of Launch Out Loud™, a fun, fresh, and fabulous template shop that caters to online course creators and design-conscious entrepreneurs. With over 7 years of experience as a web designer and 4 years of experience as a course creator, Kate specialises in crafting high-converting websites and marketing assets that make her clients unforgettable. Her template customers have been featured in Forbes, Inc., Vanity Fair, The New York Times, and more. When she’s not knee-deep in design projects, Kate loves sharing what she’s learned to help other business owners make their dreams a reality!

CONNECT WITH KATE:
Join us at the summit!! https://launchoutloud.peachs.co/a/jacqui-naunton
https://instagram.co/launchoutloudco

WORK WITH JACQUI:
// DIY Design My Biz: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: https://whitedeer.com.au/designclub
// Design Studio: https://whitedeer.com.au/designstudio

https://www.diydesignmybiz.com/manychatDM automation has changed the game for my Instagram marketing... and in this episode, I’m sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep 😴

If you're ready to work smarter and collect more leads with LESS hustle, this one’s for you!

You’ll learn:
Why DM automation is a game-changer for engagement and conversions
How I avoid the 'ick' with authentic messaging
A step-by-step of my ManyChat setup (plus the free template!)
How I collect emails and connect to Kartra
The difference between simple automations and full funnels

👉 Grab my ManyChat template for free: https://diydesignmybiz.com/manychat

WATCH, READ & CONNECT:
Watch on YouTube: https://www.youtube.com/@jacquinaunton
Read on the Blog: https://whitedeer.com.au/podcast

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

There are SO many tools out there promising to help you grow your business... but what’s actually worth paying for?

In this episode, I’m sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don’t, and even some free alternatives.

I know costs can add up, so this is your behind-the-scenes peek into the software I’ve chosen to invest in and how each one helps me grow while saving time.

You’ll hear about:
Why I moved from Squarespace to Showit
The all-in-one platform I use for emails, courses + checkouts
How I repurpose podcast content into 20+ pieces weekly
My top free tools I STILL use every day

🎧 Tune in to hear what’s worth it, what’s optional, and how to make the right choices for your biz and budget.

LINKS TO PROGRAMS MENTIONED (Affiliate links provided for programs I have used and loved):
Showit (website platform): https://showit.com/referral/?referralCode=2mnkq4b1
Emma Troy Templates (for Showit templates): http://emmatroy.com.au/whitedeer
Kartra (emails, courses, checkouts, landing pages):
Kit (emails/CRM): https://partners.kit.com/whitedeer
Canva Pro (design tool): https://partner.canva.com/whitedeer
Opus Clip / Opus AI (short-form video repurposing): https://www.opus.pro/?via=b49cd0
CastMagic (repurposing podcast/video content): https://get.castmagic.io/gyp4w1pwvk0o
Interact (quiz building platform): https://get.tryinteract.com/f7vnhupludam
ManyChat (Instagram DM automation): https://manychat.partnerlinks.io/1n4c2tt4t99a
Dubsado (CRM/project management for design clients): https://dubsado.com/?c=whitedeer
Asana (project + task management): https://asana.com/
Slack (team and client communication): https://slack.com/
TidyCal (alternative to Calendly): https://tidycal.com/

WATCH, READ & CONNECT:
Watch on YouTube: https://www.youtube.com/@jacquinaunton
Read on the Blog: https://whitedeer.com.au/podcast

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

There are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way).

My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.

From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a successful, chilled business.

About Denise:
She helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives.

Her books Lucky Bitch, Get Rich, Lucky Bitch, and her newest Chill and Prosper https://www.denisedt.com/prosper give a fresh and funny roadmap to living a life of abundance without burnout.

Her Money Bootcamp https://www.denisedt.com/offer has helped over 8,500 students from all around the world.

She’s a lazy introvert, a Hay House author and an unbusy mother of 3. She owns a rose farm and lives by the beach in sunny Australia.

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/EZJ94c3enLU

Read on the Blog: https://whitedeer.com.au/ep207/

WORK WITH DENISE:

Website: www.denisedt.com

Instagram: https://www.instagram.com/denisedt/

Facebook: https://www.facebook.com/denisedt

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner.

Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your brand clarity can make or break your success. I'll take you through real-life examples and share how getting this right (or wrong) can affect your growth. Plus, I'll let you in on why design isn't just about looking pretty – it's a strategic powerhouse!

If you're ready to accelerate your business growth while saving time and harnessing the power of good design, this episode is just for you. Whether you're a newbie business owner or simply looking for ways to communicate your brilliance more effectively, please join me.

Want support in creating your DIY brand and designs that will speed up your business growth? Check out DIY Design My Biz - my course made just for small business owners: https://www.diydesignmybiz.com/join

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/69VJEWP9oOw
Read on the Blog: https://whitedeer.com.au/ep203/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it.

I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around until the end, because I’ll reveal the most overlooked graphic that could be costing you sales!

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/pPf3Gt6fcdU

Read on the Blog: https://whitedeer.com.au/ep205/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way.

You don't want to miss this one, especially if you think you’re not "confident enough" or "magnetic enough." Erika shares her journey of unraveling beliefs that no longer served her and stepping into a future self that's bold and unshakably magnetic. take this as your a permission slip to start designing your own life!

We explore how you can cultivate confidence and magnetism, shifting away from chasing approval and towards attracting opportunities. And my favourite bit (to my surprise): creating your alter-she-go and stepping into that powerful version of yourself now, not later.

We ask the big questions: What energy are you bringing into a room? Are you attracting or repelling what you desire?

This is just a SMALL peek into Erika's new book, "Becoming Magnetic," which is brimming with practical steps to become the powerful version of yourself you’ve always dreamed of. Plus, if you're itching for more support, she talks about her transformative program, Next Level Your Life.

About Erika

Erika Cramer, known as The Queen of Confidence, is a globally recognised confidence and mindset coach, TEDx speaker and bestselling author. From overcoming a life marked by trauma, foster care and early widowhood, Erika has dedicated her career to empowering women worldwide to step into their confidence and take ownership of their lives. As the award-winning host of The Confidence Chronicles podcast, which has amassed millions of downloads, Erika continues to inspire and guide women to break through limitations and embrace their full potential. Her no-nonsense, compassionate coaching approach equips women with the tools and mindset to stand tall in their authenticity, become magnetic in all areas of life, and lead with confidence. In addition to her coaching, Erika is pursuing a degree in psychotherapy, expanding her expertise to better serve her global audience of confident women ready to make their mark.

PURCHASE BECOMING MAGNETIC BOOK:

Live in AUD now! Drops May 14th 2025 USA pre-order now.

https://thequeenofconfidence.com/becomingmagneticbook/

WORK WITH ERIKA:

Join her live coaching program “Next Level Your Life” and receive a special launch offer

https://thequeenofconfidence.com/levelupyourlife/

The Confidence Chronicles Podcast: https://thequeenofconfidence.com/podcasts/

Instagram: https://www.instagram.com/thequeenofconfidence

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/rf9PzE5aSCY

Read on the Blog: https://whitedeer.com.au/ep204/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful. 🎪 That's why in this episode, we're diving into how a minimalist mindset can transform your design chaos into strategic simplicity!

I’m sharing five things to cut back on and five things to focus more time on to make your DIY designs not only easier on the eyes but quicker to create (and actually help to GROW your business)! From streamlining your Insta game to embracing the magic of white space, it’s all about getting that big bang for your buck in both time and impact.

🔥 Want branding to feel easier AND more effective? Join my free masterclass: ‘Design Tools to Get to $100k+ Online in 2025.’

Inside, I’ll walk you through:

✅ The templates you need to save time.

✅ How to create high-converting graphics that grow your business.

✅ Smart design hacks to eliminate overwhelm.

Save your seat: www.whitedeer.com.au/designmasterclass

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/69VJEWP9oOw

Read on the Blog: https://whitedeer.com.au/ep203/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Feel like Canva is stealing your work hours? You’re not alone. But designing your graphics doesn’t have to be an endless time-suck. In this episode, I’m breaking down three simple Canva hacks to help you create better designs, faster.

We’re talking:

• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.

• Strategic folders so you can actually find what you’ve already made.

• How to keep your designs consistent without second-guessing everything.

And if you’re on Canva Free? I’ve got a sneaky little workaround to make your life easier.

Because honestly, your time is better spent growing your business (or, let’s be real, doing literally anything else) than getting stuck in Canva.

PS. If you want even more time-saving tricks and templates that actually work, grab my free masterclass. It’s got everything you need to make your graphics work for you—without the Canva overwhelm. Join here: www.whitedeer.com.au/designmasterclass

Watch on YouTube: https://youtu.be/svoBfDbzqIg

Read on the Blog: https://whitedeer.com.au/ep202/

Try Canva Pro: https://partner.canva.com/whitedeer

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Let’s be real—word-of-mouth is great… until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you!

Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping someone remembers to recommend you—this is about setting up a system that actually works.

What We Cover in This Episode:

Why relying on referrals alone keeps your business stuck
The biggest marketing mistakes keeping you in the hustle trap
How to create a marketing plan that actually fits YOUR business (without feeling overwhelming)
Messaging tweaks that make your dream clients say “Omg, I need this!”
Why done is better than perfect when it comes to showing up online

This chat is part one of our two-part series! Be sure to catch part two over on Hazal’s Self-Makers podcast, where we flip the script and dive into branding beyond word-of-mouth. Because marketing without a solid brand? That’s like a cake without frosting… and we don’t do dry cake around here.

PS. If you want to get serious about scaling your business without relying on referrals, Hazal has an upcoming masterclass that’s a must-attend. She’s breaking down exactly how to build a sustainable marketing system that leads to $20K+ months—without the constant hustle. Join here:https://heyhazal.com/marketing-pipeline-for-predictable-20k-months-masterclass

THEN, join me for my free masterclass: Design Tools to Get to $100k+ Online in 2025. The Masterclass to Create High-Converting Canva Graphics in Less Time—Minus the Overwhelm. FREE SPOT: https://www.diydesignmybiz.com/designmasterclass

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/0k-vSWciV-g

Read on the Blog: https://whitedeer.com.au/ep201/

About Hazal:

Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures and beyond using her Self, Strategy, Systems framework.

She founded her coaching company, Hey Hazal which has helped her clients book out their business, have their highest cash months and years, leave their 9-5 and most importantly, create an thriving, easeful and authentic online business. She is also the creator and host of the top charting podcast, The Self-Makers Podcast.

FIND HAZAL:

Free Masterclass - Your Marketing Pipeline For Predictable $20k Months: https://heyhazal.com/marketing-pipeline-for-predictable-20k-months-masterclass

Instagram: https://www.instagram.com/hey.hazal/

Website: https://heyhazal.com/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.

This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into:

✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks

✔️ Branding breakthroughs—decisions that doubled their business success

✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact

✔️ Scaling with purpose—using branding and strategy to stand out and grow

This episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you.

ABOUT OUR INCREDIBLE GUESTS:

JULIE PARKER

Founder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra.

Website: www.juliesuzanneparker.com

Instagram: www.instagram.com/julesyparker

Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com

ERIKA CRAMER

Known as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.

Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/

Instagram: https://www.instagram.com/thequeenofconfidence

CAT DUNN

Award-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.

Instagram - https://www.instagram.com/catlouisedunn

Website - https://catlouisedunn.com

Upcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319

ELLIE SWIFT

7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she’s built a thriving business with her Scalable Freedom Method®️

Website: https://www.ellieswift.com/

Podcast: http://ellieswift.com/podcast/

Instagram: https://instagram.com/elliehswift

SARAH GREENER

Sarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.

Instagram: https://www.instagram.com/sarahgreenercoach/

Website: https://themoxiemovement.com/

WATCH, READ & CONNECT

Watch on YouTube: www.youtube.com/@jacquinaunton

Read the Blog: https://whitedeer.com.au/ep200

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.

In this episode, we're diving into:

Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!

Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!

The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.

Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.

Let's make your brand not just look good, but work good. Tune in now!

Tutorial on adding links on Instagram: https://www.youtube.com/watch?v=KIf1lLOuM_U

Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a

Watch on YouTube: https://youtu.be/gX5CGCPF43g

Read on the Blog: https://whitedeer.com.au/ep199/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.

We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ease.

I'll share why overdesigning your posts is a no-go and how a little bit of texture or a gradient can go a long way. Plus, I'll introduce you to the concept of hierarchy, a powerful tool to make your designs both simple and captivating.

Think large text grabbing attention and a clean, readable format that doesn’t overwhelm your audience. And oh, the importance of good contrast to ensure everyone, no matter the screen settings, can easily read your posts.

Watch on YouTube: https://youtu.be/bMRHBRUTNy8

Read on the Blog: https://whitedeer.com.au/ep198/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.

Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.

Plus, stick around till the end for the four crucial questions to ask yourself if you want your audience to feel like you just get them and they can't help but work with you.

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!

In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025.

2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.

But beyond the hustle, I’m reflecting on balancing my roles as a mum and entrepreneur, and sharing my goals for creating better work-life boundaries in 2025. I’m talking about everything from the joys of batch content creation to setting aside Tuesdays just for work, and our journey with more flexible scheduling for my daughter’s kinder and baby naps.

This episode is all about being intentional—my word of the year—and how I plan to focus on quality over quantity, serving my clients, and spending more precious moments with my family. So grab your favourite drink, cozy up, and let's chat about making 2025 a year of balance, growth, and gratitude.

Oh, and I'd love to hear from you! Connect with me over on Instagram (@whitedeergd) and share your word of the year with me.

Tune in now for a heartfelt recap and some savvy business insights!

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.

In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.

You’ll hear about real moments of anxiety and triumph, and tips on using imposter syndrome as a strength—think of it as your new superpower! Plus, Christine’s got some golden nuggets on celebrating small wins to boost your self-belief.

By the end of the episode, you'll see that experiencing imposter syndrome isn’t a setback—it’s a sign you’re pushing boundaries and growing. So, tune in and let’s turn those fear-based thoughts into rocket fuel for your next big leap!

CONNECT WITH CHRISTINE:

Website

Instagram

Facebook

The Next Level Life with Christine Corcoran - Spotify

Work with Christine

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?

In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.

This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6jzCX4LXx0h-THKE

Today, though—we're getting super nitty-gritty with examples galore! We chat about everything from trendy minimalist designs to how to get your fonts all clean, crisp, and contrasty. Plus, ever thought about using emojis to add a touch of personality to your brand? Yup, that's in here too.

Watch on Youtube/view examples on my blog here: www.whitedeer.com.au/podcast/ep194

Plus, see all of my examples and the credit they deserve on Pinterest here: https://au.pinterest.com/jacquinaunton/million-dollar-brand-trends/

PS. Elevate your brand beyond the trends with my help inside The Co+Creation Design Club. APPLY NOW: https://whitedeer.com.au/designclub

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!

I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.

Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and creating “internal urgency” that seals the deal. Plus, she opens up about how she pivoted her business to prioritize balance and sustainable revenue.

This chat is packed with actionable takeaways and some laughs along the way. Whether you're rethinking your launch strategy or sprucing up your sales page, you’ll leave with plenty of ideas to put into play.

Oh, and Robyn even spills about her own podcast Signature Online Course Secrets and how she juggles business and family life. Tune in—it’s a good one! 🎧

ABOUT ROBYN:

Robyn Birkin the go-to consultant for women who believe it's possible to earn more, while doing less.

Her superpower? Helping women in business create, launch and grow strategic, sophisticated and highly valuable signature programs that allow them to create online businesses that provide both peace and profit.

CONNECT WITH ROBYN:

Website

Instagram

Signature Online Course Secrets Podcast - Spotify | Apple Podcasts

Download the 16 Hour CEO Guide

Work with Robyn

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!

Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.

We're diving into:

1. Creating Clear Brand Guidelines

Ensure your team knows exactly what colours and fonts to use, helping them maintain brand consistency with ease.

2. Setting Purpose and Intentions

Why is understanding where a design fits into your marketing strategy crucial? I break it all down.

3. Mastering the Art of Feedback

How to give kind and clear feedback that actually makes improvements now and in future designs.

4. Creating a Set of Handy Templates

Templates can be a game-changer for streamlining design tasks.

5. Understanding Design Principles

Learn why you and your team need to grasp basic design principles for professional-looking graphics.

Whether you have a team or you're flying solo for now, these tips are going to revolutionise how you approach your branding. Plus, I've got some juicy insights into my Co+Creation Design Club where I can do all the heavy lifting for you and your team.

Apply to join us in The Co+Creation Design Club now! https://whitedeer.com.au/designclub

Ready to step up your branding game and save some serious time? Hit play and let's jump in! 🎉

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?

In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.

Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also shares her golden tips on adding personal touches and keeping engagement ongoing, even if you're a busy bee.

In this episode, we discuss:

The magic of lead magnets and how they can transform your followers into email subscribers
Automating your initial responses and staying engaging with tools like ManyChat
Personalising your communication to stand out in the crowded online marketplace
Strategic tips for sharing and updating your lead magnets to maximise their reach
The balance between giving value and leaving your audience wanting more (trust me, it’s a fine art!)

Charlyn, a seasoned business coach for dietitians and nutritionists, drops so many gems, and I can't wait for you to hear them! Whether you're just starting out or looking to refine your existing strategies, this episode is packed with actionable insights and a whole lot of personality.

TRY MANYCHAT HERE (affiliate link): https://manychat.partnerlinks.io/1n4c2tt4t99a

ABOUT CHARLYN:

Charlyn Ooi is a Dietitian turned Business & Marketing Coach who specializes in helping Dietitians & Nutritionists build profitable online practices. She started her dietitian private practice in Perth with a vision to help thousands of people with gut issues, and in just two years, she achieved this goal, growing her online practice to multiple six figures, serving clients worldwide through her hybrid program model.

With a thriving Instagram community of over 80k followers, Charlyn now mentors other health professionals to start, grow and scale their freedom-filled online practice. She has guided over 750 practitioners in packaging their expertise online, empowering them to work smarter, create a bigger impact, and scale their business beyond hourly rates.

Outside of work, Charlyn is an avid traveler, wife, and mummy to her 8-year-old girl. Recently, she moved to Malaysia after calling Perth home for 20 years. And like many dietitians, she's a foodie at heart.

CONNECT WITH CHARLYN:

Website: www.charlynooi.com

Facebook: @charlynooi

Instagram (Coaching): @charlynooi

Instagram (VA Agency): @virtualassistants.co

Podcast: The Nutrition Business Show

FREE RESOURCES & TRAINING

👉 50 Instagram Reel Ideas

👉 Free Training: 5 Steps to $5k Months

👉 Sign Clients Fast Guide

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!

In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.

I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need to hear. Trust me, you don’t want to miss this!

FREE 10-MINUTE IG MAKEOVER//

Got 10 minutes? Perfect—because that’s all you need to give your IG feed a premium-level makeover! I want to give you a free guide to walk you through three insider tweaks to creating a feed that feels authentic yet polished, weaving in your brand effortlessly, and boosting your posts with pro design tricks. Head to www.whitedeer.com.au/IGmakeover and grab the '10-Minute IG Makeover Free ‘guide—let’s turn your feed into a sales machine!

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

Watch or view example images: https://whitedeer.com.au/common-million/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In today’s world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.

We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.

You’ll learn why sharing your journey—challenges and all—matters, and how it can foster deeper emotional connections with your audience.

Suz breaks down the importance of energy in personal branding and how to build your "brand house" brick by brick. Whether you’re a fashion label or a coach, Suz’s insights are a treasure trove for anyone looking to add that extra sparkle to their brand.

Get ready to revamp your personal brand game with practical advice, inspiring stories, and a whole lotta good vibes!

ABOUT SUZ CHADWICK:

Suz is a personal brand & business coaching working with (mostly) women to help them build powerful personal brands, get out of their own way and show up to magnetise the clients & opportunities they want.

CONNECT WITH SUZ:

www.instagram.com/suzchadwick

www.tiktok.com/suzchadwick

www.suzchadwick.com

https://www.linkedin.com/in/suzannechadwick/

Free workshop - From Unknown to In Demand: www.suzchadwick.com/indemand

Ever feel like your brand is just a few tweaks away from truly dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.

In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand style.

Plus, we'll highlight real-world examples from savvy entrepreneurs who are making waves with their consistent and effortless branding strategies (that don't always use the "classic" 1 million dollar vibe branding).

You’ll learn why less is more and how to curate a premium image without falling into the trap of ever-changing design trends. I’ll also share some real talk on why outsourcing everything might actually slow your growth and how in-house skills can be your best ally.

VIEW EXAMPLES ON BLOG HERE: https://whitedeer.com.au/build-your-million-dollar-brand/

Plus, stay tuned for exciting future episodes where we’ll uncover more secrets of top-tier brands and the art of premium branding.

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.

Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, generating views and conversions long after they've been posted.

Worried about finding the time? We get it. Trena discusses how focusing on solving specific problems can turn casual viewers into dedicated customers and even land high-ticket deals.

If you’re ready to boost your biz with YouTube—grab a cup of coffee, get comfy, and join us for this fun and insightful chat! Trena also shares a game plan template for getting your YouTube strategy off the ground, available at trinalittle.com/videoplan

ABOUT TRENA:

As a YouTube strategist, Trena, who has a Master’s Degree in Business, has been helping online business owners develop YouTube strategies for over 8 years. Building YouTube strategies allows her clients to scale their business, by driving more leads with evergreen videos and not needing to create daily social content that expires within 24 hours after posting! Being a busy business owner herself, she understands the importance of making video simple and effortless but effective and lasting. Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week! Trena has over 54,000 subscribers and over 4 million views.

Video Gameplan: trenalittle.com/videoplan

Youtube: https://www.youtube.com/@TrenaLittle

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered why nailing your brand can sometimes feel like cracking a secret code?

Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!

Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!

Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!

Connect with Hazal: https://heyhazal.com/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).

Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your community coming back for more. Plus, we chat about why choosing the social media platform that aligns with your preferences and where your audience hangs out is a game-changer.

Join us for this lively episode as Sarah equips us on effectively leveraging Facebook groups for business.

ABOUT SARAH:

Sarah Beisel is a Facebook groups coach for Christian Entrepreneurs who want to create engaged online communities. She helps them launch and grow their Facebook groups so they can build relationships with their audience.

Sarah hosts a top 2% podcast, Simple Facebook Group Strategy, and is the founder of the Facebook Group Strategy for Christian Entrepreneurs community on Facebook.

She believes Facebook groups are the best way to build community online and one of the most successful ways to create impact and income.

CONNECT WITH SARAH:

Facebook Group: https://www.facebook.com/groups/sarahbcommunity

Podcast: https://sarahbeisel.com/podcast

Grab the Facebook Group Launch Checklist: https://sarahbeisel.com/checklist

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.

In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream chaotic being the key word. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.

Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!

We’ll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I’ve been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.

To all the business mothers (and mothers-to-be) out there, this episode is for you!

MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.

Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.

She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends.

If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.

ABOUT ALISHA:

Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.

Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.

As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.

CONNECT WITH ALISHA:

Instagram: www.instagram.com/thesocialimpact.co

Get FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTS

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!

We're dropping into the world of perfectionism and how it might be holding back your business.

Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.

We’ll chat about:

The real reasons behind perfectionism and how it's killing your productivity
The negative effects of over-perfecting everything, like wasted time and missed opportunities
How to set timers and get accountability buddies to keep you on track
Celebrating progress instead of waiting for perfection

So, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!

Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmb

Gravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)

Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!

Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.

So, if you're dreaming of building a thriving membership or simply want to optimize your business hours for maximum joy and productivity, this episode is packed with the insights you need. Tune in and get ready to be inspired by Leonie Dawson’s magical membership journey!

ABOUT LEONIE:

Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.

A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.

GET IN TOUCH:

Website: https://leoniedawson.com/

Podcast: https://leoniedawson.com/podcast/

Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.

But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.

Before you get all jittery, know that a well-executed rebrand can bring immense success. I’m here to ensure you're in the Old Spice category and not tripping over Tropicana-type errors.

Join me in this episode, as I walk you through the must-know steps of rebranding, from understanding why you need to rebrand, to doing your niche-specific research, all the way to testing and getting feedback before that exciting launch.

Plus, I spill the beans on how you can get hands-on support in my Co+Creation Design Club.

So, if you're ready to craft a brand that not only looks stunning but strategically boosts sales and connects deeply with your audience, hit play now! Let’s make your rebrand a smashing success together. If you want to rebrand RIGHT and have fun while doing it I think you'll love The Co+Creation Design Club: www.whitedeer.com.au/club

Past episodes in the rebranding series:

How to rebrand the right way: https://whitedeer.com.au/rebranding-your-business-the-right-way/
Steps BEFORE you rebrand: https://whitedeer.com.au/rebranding-foundations/
How do design a logo: https://whitedeer.com.au/rebranding-logo/
Rebranding Mistakes: https://whitedeer.com.au/rebranding-mistakes/

Full Youtube Playlist: https://youtube.com/playlist?list=PLlkZ8zWZqkWaE2XLtdJCQ2zyDaKZ48EUh&si=GpTAvQcqHqQTIwTU

How to launch new brand: https://whitedeer.com.au/brand-launch/

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!

In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!

From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I’ll share why it’s crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.

If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.

P.S. If the whole DIY rebranding thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!

In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances when it comes to first impressions!

Listen to episode 176: Guide to Rebranding Your Business the RIGHT Way

Listen to episode 177: First 5 Steps BEFORE Rebrand – Setting the Foundations for a Lasting and Impactful Brand

In this super actionable episode, I'm sharing the exact steps I take as a professional designer to help my clients, and even my students, craft logos that are versatile, simple, conceptual, and unique. We’ll break down the essential four parts of a good logo, chat about the importance of research and mind mapping, and even get our hands a bit dirty (figuratively speaking) with some sketching before diving into the design software.

So grab your favourite sketchpad and let's turn that logo dream into reality! And remember—simplicity and versatility are your new best friends.

Catch you in the episode!

P.S. If the whole DIY logo thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Feeling like your brand could use a little more pizazz? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!

But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the 5 foundational steps you absolutely need to tackle before diving into a rebrand.

We’ll chat about everything from knowing your business inside out with my WOW brand model, to talking to your target audience the right way, and even how to create that perfect Pinterest mood board to nail the vibe you're going for.

Trust me, rebranding can cost time and money, and you want to do it right!

If you're ready for you brand to effortlessly attract, seamlessly convert, and professionally deliver client experiences your people rave about through strategic branding then you'll want to come along to my free masterclass August 22 2024. Get your ticket: whitedeer.com.au/moneymakingmasterclass

Or, join me inside The Co+Creation Design Club. diydesignmybiz.com/club

Find out more about the WOW Brand Model here: https://www.whitedeer.com.au/podcast/wow-model

Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!

But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.

Let's dive into the 5 essential steps for rebranding your business the right way. From nailing down the foundational work to ensuring the visual aspects are spot-on - let’s make sure your new brand truly resonates with you and your audience.

Join me as we explore:

The crucial questions to ask before diving into a rebrand.
Key differences between a rebrand and a brand refresh – which one do you need?
How to align your visuals so they connect with your target audience.
Practical strategies and tools (including mood boards and concept drafts) to bring your rebranding vision to life.

(PLUS I've got a free brand audit checklist you can go through yourself to work out which parts of your brand need some TLC before you can be a successful, high-demand brand! Download here: www.whitedeer.com.au/YTbrandauditchecklist)

PS. Like the sound of The Co+Creation Design Club? Find out more here: www.whitedeer.com.au/club

Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.

Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles just doesn’t cut it—and how you can craft a look that's uniquely yours.

We also discuss mood boards, intentionality, and how small changes can transform your entire look! Whether you're gearing up for a branding photo shoot, or simply navigating your wardrobe for Zoom meetings, Dina’s got the tips to make you shine.

We even get into some fun behind-the-scenes insights from Dina’s styling gigs in television and personal branding, including how contestants are prepped for their national TV debuts!

So, if you're ready to up your style game and make a lasting impression, you won't want to miss this. Tune in now and make your closet—and your brand—work for you!

ABOUT DINA:

Dina Cerchione has been making celebrities and reality TV guests look great on-and-off camera for over 25 years and is one is one of the busiest Hollywood stylists in town. Her work has been seen on some of the biggest shows on television, including America’s Got Talent, Deal or No Deal, Dr Phil, and on all of the major networks and streaming services including FOX, ABC, Netflix, and HBO. She has also been featured in industry and consumer media outlets such as In Style, The New York Times, The Hollywood Reporter, People, and The Daily Mail.

Now she is working that same Hollywood magic for modern entrepreneurs, speakers, coaches and anyone who is the face of their business helping them enhance their brand using style. Through her many years of honing her craft working as a TV wardrobe stylist, Dina knows how to tap in and tell people’s story using style. Her approach is rooted in the belief that a well-designed personal style can open doors and create opportunities. With an eye for detail and an understanding people need to present themselves in an authentic way, Dina helps her clients make lasting impressions that align with their ideal clients and their professional aspirations. Whether it’s for a keynote speech, media appearance, brand photo shoot or daily business interactions her mission is to ensure every entrepreneur she collaborates with has a personal style that is as unique and impactful as their brand.

GET IN TOUCH WITH DINA:

Instagram: @dmcstyles

LinkedIn: Dina Cerchione

Website: dmcstyles.com

Freebie: The Ultimate Guide To Your Brand Photo Shoot Style https://keap.app/contact-us/4141690198853504

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?

In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about looking pretty—it's about building trust, standing out, and even being able to charge more for your services.

We'll cover everything from logos, colour palettes, and fonts to why your brand's vibe should shine through in every touchpoint—whether it's a social media post, website, or flyer. I'll even share some insider tips on creating a brand style guide and how using tools like Canva Pro can streamline your design process.

Join me as we break down the components of a killer visual brand, and I share my top tips and tricks to make branding work for you. You'll walk away with actionable insights to elevate how your business looks and feels—or at the very least, you'll learn how to make your brand more recognizable and trustworthy.

Ready to take your branding game to the next level? Let's dive in! 🌟

Wanna go deeper? Grab your free access to the Seriously in Business Challenge here: https://whitedeer.com.au/sibchallenge

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.

Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!

This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources.

ABOUT ALEXANDRA:

Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.

She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability.

CONNECT WITH ALEXANDRA:

Website: www.coachhousemarketing.com

Information on Scaling Businesses: www.coachhousemarketing.com/the500percentcourse

LinkedIn: https://www.linkedin.com/in/alexandralmoore/

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!

In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.

I'll also offer tips on keeping the quiz fun and engaging, making it a breeze for your audience to relate to your brand while feeling excited about their results. And hey, we'll even chat about promoting your quiz with some nifty marketing tactics!

So, if you're ready to ramp up your business leads in a creative and engaging way, join me on this episode to unlock the power of quiz funnels! Trust me, the potential is limitless, and I can't wait to spill the beans with you!

Want to try the quiz platform I use and recommend? Here's my affiliate link (obviously only sharing link to products I believe in!): https://get.tryinteract.com/f7vnhupludam

Oh and want to check out my quiz for yourself? Here's the link: https://whitedeer.com.au/quiz

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).

Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.

In this episode, host Jacqui Naunton, sits down with Brianca Johnson to delve into the world of business automation and how it can revolutionize the way you operate.

Key Takeaways:

Discover the potential of using technological tools to streamline tasks, save time, and enhance efficiency, from setting up welcome sequences to utilizing tools like Zapier for seamless integration.

Personalized Touch: Understand the importance of making automations feel personal and high-touch to maintain a genuine connection with customers, and learn from real examples of successful automated client interactions.

Testing and Avoiding Mistakes: Explore the significance of thorough testing to ensure seamless automation implementation, and uncover common mistakes made in the process.

Be inspired: How automation lead one of Brianca's clients to a five-figure launch hands off.

ABOUT BRIANCA:

Brianca Kirkman (Johnson), MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.

CONNECT WITH BRIANCA:

Facebook - https://www.facebook.com/thebriancajohnson

Instagram - https://www.instagram.com/thebriancajohnson/

YouTube - https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14Q

LinkedIn - https://www.linkedin.com/in/thebriancajohnson/

Marketing Performance Assessment: www.briancajohnson.com/quiz

Five-Figure Sales Funnel Training: www.briancajohnson.com/free-training

Clarity to Coins Membership: www.briancajohnson.com/membership

SPECIAL LISTENER COUPON: Get $100 off 3 months in Brianca's Clarity to Coins Membership: https://marketplace.briancajohnson.com/discount/DNGYJFVKJDSZ?redirect=%2Fproducts%2Fclarity-to-coins-course

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.

Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com.au/diydmb-limited

Key Takeaways:

Immediate engagement: Open the course as soon as possible to familiarise yourself with the content and structure.
Anchor into your "why": Revisit the reasons for enrolling in the course to stay motivated during challenging moments.
Schedule commitment: Set a realistic schedule to work through the course and set deadlines for each module or section.
Leverage live support: Take advantage of any live components or support offered to enhance the learning experience.
Connect with others: Engage with fellow course participants to form connections and gain additional support.
Embrace flexibility: Don't be discouraged by falling behind, as online courses often provide lifetime access, allowing for a reset and renewed commitment to learning.

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business.

Key Takeaways:

The challenge of work-life balance differs when working for oneself compared to working for someone else.
It's okay to pause the business during unpredictable events and personal circumstances.
Creating an "easeful" business requires intentional effort, including investing in systems, teams, and personal well-being.
Identifying and addressing "sticky icky" points in business to make necessary changes for better ease and support.
Regularly assessing business challenges and making necessary changes incrementally rather than through drastic shifts.
Prioritising personal happiness and fulfilment over financial success and aligning with personal values and passion.

ABOUT LAURA CANHAM:

Laura is an award-winning business coach on a mission to help women do business their way. She has supported over 400 female entrepreneurs to scale with ease, increase their impact and income, and most importantly, create more freedom, fun and flexibility in life and business.

She has scaled her online business from start-up to a quarter of a million dollars in just two years (while also birthing two babies!) so she knows a thing or two about keeping things simple and still getting big results.

She is a proud boy mama, speaker, podcaster and is currently in her digital nomad era, running her business whilst travelling Europe with her family.

CONNECT WITH LAURA:

www.instagram.com/lauracanham_

www.lauracanham.com

I'm always SO interested in how a business actually runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?

In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.

Key Takeaways:

I utilize a combination of free and paid software tools, including Asana for project management, Airtable for data organization, and Slack for team communication.
My paid subscriptions include Kartra for course hosting and email management, Gmail for professional email accounts, Adobe Suite for graphic design, and QuickBooks for financial management.
I also employ additional software such as Simplecast for podcast management, Showit for website building, and Cast Magic and Opus for content repurposing.

Full list of tools (*some links are affiliates):

Asana https://app.asana.com/

Slack https://slack.com/

Google suite https://workspace.google.com/

Airtable https://airtable.com/

Creative Market https://www.dpbolvw.net/click-100887243-15136940

Castmagic https://get.castmagic.io/gyp4w1pwvk0o

Capcut https://capcutaffiliateprogram.pxf.io/ZQ3ngk

Kartra https://kartra.com/

Adobe https://www.adobe.com/

Quickbooks https://quickbooks.intuit.com/

Simplecast https://www.simplecast.com/

Crazy Domains https://www.crazydomains.com.au/

Zoom https://zoom.us/

Vimeo https://vimeo.com/

Calendly https://calendly.com/

Interact https://get.tryinteract.com/f7vnhupludam

Canva https://partner.canva.com/whitedeer

Creative Fabrica https://www.creativefabrica.com/promo/8407/0P1055-FGHIJKLMNO/ref/4088225

Dubsado https://dubsado.com/?c=whitedeer

Showit https://account.showit.com/r/2mnkq4b1

Opus Clip https://www.opus.pro/?via=b49cd0

Zapier https://zapier.com/

Since recording I'm now also using:

Manychat (paid): https://manychat.com/

Signature Hound (paid): https://signaturehound.com/

Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spending, this episode will empower you to take charge of your financial future.

Key Takeaways:

Gain clarity on your financial situation by tracking income and expenses regularly.
Identify external influences on your money mindset and envision a healthier relationship with money.
Develop a strategic plan for your finances, including setting aside funds for taxes, business expenses, and personal payments.
Avoid impulsive purchases by implementing strategies like wish lists and waiting periods.
Embrace the interconnectedness of spending habits, physical clutter, and time management for a more intentional approach to purchasing.

ABOUT KATY ALMSTROM:

Katy is a leading money mentor and wealth coach, a teacher and speaker who works with ambitious women who are ready to steward their money in their business and life by creating a sustainable strategy, simplify their process, and build limitless confidence in their money habits and behaviours. With over a decade of experience in teaching and coaching combined with her own debt-free entrepreneurial journey and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money.

CONNECT WITH KATY:

Instagram: https://www.instagram.com/katy_almstrom/

FB community: www.facebook.com/groups/networthwoman

Free gift: www.katyalmstrom.com/10-ways

Messy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic/id1594671912

Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.

And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!

So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business podcast.

Want to learn how to design your own business graphics for free? Check out my mini (totally binge-able) video series:

https://whitedeer.com.au/sibchallenge️

In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.

Key takeaways from this episode:

Understanding the ideal customer and their content consumption habits
Allocating budget to top-of-funnel lead generation ads, retargeting for warm audiences, and potential middle-of-funnel ads.
Analyzing all the numbers, tracking conversion rates, and collecting data

ABOUT BIANCA:

Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.

CONNECT WITH BIANCA:

www.biancamckenzie.com

https://www.biancamckenzie.com/free/

Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.

Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?

Key Takeaways:

The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little, and which parts of oneself to feature.
The significance of building trust and rapport with the audience through personal branding, and how it can be a powerful tool for business credibility.
Practical advice on aligning personal traits and preferences with the audience's interests, and understanding the relevance and connection between them.
Using the "WOW Model" to identify the overlap between the business's values, the individual's identity, and the target audience's preferences.
The significance of balancing professionalism and personal expression in branding, considering the audience's expectations and the industry's requirements.

Tune in to explore the art of personal branding with me, Jacqui Naunton, now.

PS. Want to explore creating your own visual brand? I have a free video series that'll be perfect for you! It's called the Seriously in Business Challenge and you can start binging right now!

https://whitedeer.com.au/sibchallenge

How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOING

In this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanisms.

Key takeaways:

Mia emphasizes the need for women in business to recognize and manage anxiety and stress responses, and tailor work schedules to individual productivity peaks.
Strategies for controlling what can be controlled, managing time effectively, and addressing sensory needs for optimal work performance are discussed.
Both Mia and Jacqui share experiences in entrepreneurship, highlighting the importance of acknowledging professional capabilities, seeking support when necessary, and finding comfort in uncomfortable situations.

Tune in to gain insights from Mia Poklepovich's journey as she shares her expertise on managing stress, remote work, and well-being, particularly for women in business.

ABOUT MIA:

Mia Poklepovich is the creative and energetic Mental Health Occupational Therapist behind OT Inspire Australia- a female lead OT private practice based in Alice Springs servicing communities throughout the Northern Territory.

Mia is passionate about Indigenous Health and working as a Mental Health OT – spending a lot of her time working VERY far away from the nearest city or town in Southeast Arnhem Land and the Central Desert Region.

Working in such isolated regions across incredibly challenging and complex populations – Mia has learned a thing or two about workplace wellbeing, managing stress and burnout in the workplace. Having experienced burn out herself– she is now on a mission to prevent this in the space as best she can- while still doing the job she loves with all her heart. Mia is passionate about female lead businesses and is currently living her dream life somewhere between the desert and the ocean.

CONNECT WITH MIA:

Instagram: @miapoko

Mia Poklepovich / The Freedom Therapist

The Freedom Therapist Circle Waitlist:

https://otinspireaustralia.mykajabi.com/The-Freedom-Therapist-Circle

You can find OT Inspire Australia at:

OT Inspire Australia:

Instagram: @ot_inspire_therapy

Facebook: OT Inspire Australia

Web: www.otinspire.com.au

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.

Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it's needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer in your presentation slides. These are the variations not to miss!

PS. Don't forget to DM me on Instagram @whitedeergd the special code in this ep if you're ready to claim $200 off my DIY design and brand course ;)

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees.

Key Takeaways:

The investment of time and resources required to bring an employee up to speed, and the timeline for employees to reach optimal efficiency.
The essential components of a well-structured onboarding process, including system setup, policies, procedures, induction, and employee value proposition.
The importance of treating employees as valuable assets, expressing empathy, and encouraging open communication to maximize their performance and well-being.

Tune in to gain valuable insights on building a robust onboarding process that sets the stage for fostering a successful and harmonious working environment.

ABOUT AMY:

I understand that as a business owner, your passion lies in your area of expertise, not necessarily in managing people.

Hi, I'm Amy. I am a HR Business Partner who is dedicated to working with businesses to look at HR differently. The right people are your most important asset and I want to help you build a team of motivated, growth-focused and aligned people who are committed to your vision!

CONNECT WITH AMY:

www.amyjanehr.com.au

www.instagram.com/amyjanehr

www.facebook.com/amyjanehr

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding.

No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that's engaging, exciting, and won't leave your audience feeling lost or alienated (risking an "unfollow") - particularly for those of you on Instagram.

If you're seeking more tips and templates to make your launch unforgettable, head on over to https://www.diydesignmybiz.com/RebrandLaunch and grab the tools you need to make a splash with your brand.

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.

Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!

ABOUT EMILY:

Emily Foster is the owner of Emily Foster Creative, a branding and website design studio that specializes in building personalized brands and websites for creative entrepreneurs looking to up-level their businesses.

Website: emilyfostercreative.com

Brand Colours Checklist: https://emilyfostercreative.com/brand-colors-freebie

Free Elevate Your Website Checklist: https://emilyfostercreative.com/elevated-website-checklist

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.

But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.

Want help strategically crafting your brand?

My DIY Course AND Design Studio have places open!

DIY course: www.whitedeer.com.au/diy-dmb

Done-for-you design: www.whitedeer.com.au/done-for-you

So just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!).

But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! (PS. Check out Emma's incredible templates here!! I used Frankie! https://emmatroy.com.au/shop?affiliate=whitedeer)

In today's episode I chat with special guest, Emma Troy, on all things Showit PLUS helping you decide whether you should DIY/template design your website, OR hire a professional.

Key Takeaways:

Insights into Showit: Emma Troy shares her expertise on the benefits and considerations of using Showit for website design, highlighting its creative freedom, user-friendly interface, and seamless integration with WordPress for blogging purposes.
Choosing the right website platform: Emma and Jacqui discuss the importance of selecting a website builder that aligns with your business needs, whether it’s for selling products, showcasing work, offering services, or hosting courses.

ABOUT EMMA:

Emma Troy is a brand designer, website expert and Showit design partner for creatives, coaches and entrepreneurial adventurers, helping them transform their boring brands and bland websites into (nearly) magical money-making masterpieces. Over the past 12 years Emma has helped 500+ businesses across the globe create immersive online experiences that illustrate their story and illuminate their value through both easy-to-use templates and custom designs.

CONNECT WITH EMMA:

https://emmatroy.com.au/

https://emmatroy.com.au/blueprint

https://emmatroy.com.au/demo

https://www.instagram.com/emmatroydesign

We've all been there - drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise?

In this episode of the Seriously in Business Podcast I want to share how to strategically choose what graphic to work on next in your business to best utilise your time AND grow your business.

If you want to grab the mockup pack I mention in this episode just head to www.whitedeer.com.au/goodies

Let's dive into the world of SEO with special guest Karlie Plowman, an expert in website design and search engine optimization. Karlie shares her journey from office administration to building her successful business, The Techno Bird, and offers invaluable insights into the ever-evolving realm of SEO. Whether you're a business owner looking to improve your website's visibility or simply curious about the impact of SEO, this episode is packed with knowledge and practical advice.

Key Takeaways:

The power of effective SEO: Karlie's success story of transforming a struggling business's online presence demonstrates the significant impact of SEO on visibility and customer engagement.
DIY SEO tips: From making your website keyword-rich to understanding search intent, Karlie provides practical advice for those considering handling SEO themselves.
Choosing the right SEO professional: Learn what questions to ask and what to look for when selecting an SEO consultant, ensuring a successful partnership for your business's online growth.

ABOUT KARLIE:

Karlie Plowman is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business and solopreneurs. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a diverse range of businesses across various industries including psychologists, copywriters, beauty therapists, allied health, laser tattoo removalists & many more.

Her business, Techno Bird, serves as a platform for empowering business owners with the knowledge and skills necessary to thrive in the digital landscape. Her commitment to empowering entrepreneurs, combined with her technical expertise and genuine passion, has solidified her reputation as a trusted advisor in the world of website design and SEO.

CONNECT WITH KARLIE:

www.thetechnobird.com.au

www.instagram.com/technobird

In this episode, I open up about my personal journey as a business owner preparing for maternity leave at 36 weeks pregnant. I cover the strategies and challenges of managing my graphic design business while getting ready to take time off to welcome my new baby.

From establishing systems that allow the business to operate without my direct involvement to the intricacies of maintaining ongoing marketing and support for my courses, I provide a real look into the preparations I'm making (which has been SO different from when I prepared for baby #1 3 years ago).

I delve into the decision-making process of opting for at least 2 months of leave and the diligent planning required to set up the business for seamless operations during my absence. This includes the training of my team, setting up autoresponders for email communication, posting to social media, and creating robust systems to facilitate smooth functioning. Join me as I navigate through this significant chapter of my life and business, sharing insights that can resonate with fellow business owners planning for extended time off.

Keen to work with me?

DIY course: www.whitedeer.com.au/diy-dmb

Done-for-you design: www.whitedeer.com.au/done-for-you

In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2024.

Key Takeaways:

The importance of focusing on 1-3 key marketing strategies at a time for better results and reduced exhaustion.
The crucial role of a clear and consistent brand message across all marketing channels to attract and retain customers.
The shift towards posting content that appeals to a wider audience, including common ground content and authentic storytelling, over solely product-focused content.
The significance of self-belief and persistence in facing the challenges of running a product-based business.
The need for clarity in messaging and brand presentation to build trust and connect with potential customers.
The importance of finding support, whether it's from mentors, coaches, or business buddies, to navigate the complex world of marketing and branding.

ABOUT LISA:

Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 23 years of experience in marketing.

Lisa helps female founders of product-based businesses increase their traffic, sales, profit and confidence by teaching them the right things to focus on instead of doing all the things.

Lisa’s mission is to help women with online stores find more financial and creative freedom by strengthening their strategy, marketing and mindset.

She has helped hundreds of women from all over the world transform their businesses without sacrificing their well-being or time with their families.

With strong marketing foundations and a laser focus on simple, sustainable and scalable marketing and sales strategies, Lisa’s students unlock the secret to growing with ease and with less stress.

LISA'S OFFERINGS and LINKS:

eComm Grow Strong https://www.lisabyrne.co/egs

12 week group coaching program designed to help eCommerce business owners reach $5k months organically. Opens Feb 2024

The eComm CEO https://www.lisabyrne.co/ceo

6 month program for female eCommerce founders who want to grow from $5k to $15k months and finally feel confident and in control of their business (and their self-belief!) Opens May 2024

eComm Scale Strong https://www.lisabyrne.co/ess-application

The high-touch, personalised 6-month coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond (without burning out!)

Applications Now Open

Podcast eCommerce Marketing Society. https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717

Website https://lisabyrne.com.au/

Instagram @lisabyrnemarketing

I'm pumped to share a major milestone with you – last week I hit the 10-year mark in my business journey! It's been a wild ride, and to celebrate, I've recorded a special episode where I share my experiences and learnings in the hope that it will help you on your own biz journey.

In this episode, I dive into how I started as a graphic designer and transformed into the go-to person for teaching online business owners how to create their own brand and graphics. From taking on any and all opportunities to discovering my niche and pursuing what I love, I've come a long way, and I'm stoked about where the journey has led me.

I also get real about the challenges I've faced (making mistakes and having tough days are all part of running a business).

Thanks for being part of this journey with me, and here's to your own success in all your business ventures.

Keen to work with me? My DIY Course AND Design Studio have places open!

DIY course: www.whitedeer.com.au/diy-dmb

Done-for-you design: www.whitedeer.com.au/done-for-you

Are you feeling stuck in your business, your relationship, struggling to overcome self-sabotage, or seeking a balanced approach to achieving personal and business success? Join me as I chat with today's guest Casey Warwick as we explore the intersection of mindset, spirituality, and business growth in this empowering episode.

Key Takeaways:

Casey Warwick emphasizes the significance of integrating balance for sustainable business growth and personal fulfilment.
Learn the connection between personal development and business success, as Warwick discusses the impact of trauma patterns on achieving one's full potential.
Gain insight into the role of relationships, self-awareness, and intuitive decision-making in business, and understand how they influence our outcomes and interactions.
Discover the importance of merging personal beliefs and practices with business strategies for overall success and fulfilment.
Learn about the essential steps to overcome self-sabotage, achieve clarity, and make intelligent decisions in business, especially when emotions are high.

Whether you're an entrepreneur, business professional, or someone striving for personal growth, this episode offers valuable perspectives and practical insights to integrate logical and energetic approaches to problem-solving and sustainable success in both your personal and professional life.

ABOUT CASEY WARWICK:

Casey is a Business Embodiment Coach specializing in helping women unlock their full potential in both their businesses and relationships. Her signature Programs include The Embodied Woman series and The Embodied Business Mastermind.

Casey has worked with hundreds of women all over the world, transforming both their careers and relationships. Her work dives into the principal of “everything touches everything” and allows you to EMBODY the full expression of, “We get to HAVE IT ALL”.

Her understanding of the human mind and its sabotage strategies allow her to use fast, tactical approaches and thought-provoking activities to ensure her clients succeed quickly.

Get in touch with Casey:

Casey's upcoming Offerings:

Embodied Business Mastermind- 4th March 2024

https://www.casewarwick.com/embodiedbusinessmastermind

I cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I'd share with you my insights from having over 300 students (double 150 - that's the connection ;)) in my course: DIY Design My Biz.

I'm going to share with you from 2 sides:

1) What I've seen are common struggles and solutions for biz owners DIYing their graphics

2) Key things that I've done as a course creator to build a successful program

Enjoy!! And thank you for being here!! If you're one of the lucky ones who've listened to all 150 episodes PLEASE get in touch!

Send me a me message on Instagram (@whitedeergd) coz I HAVE to give you a prize haha.

PS. If you're interested in my DIY course, here are all the deets! https://whitedeer.com.au/diydmb

Or if you're looking for a free way to start getting your designs sorted, I have a free mini video series you'll love! Dive straight in here: https://whitedeer.com.au/seriously-challenge

I'm so excited to introduce you to Laken Chin Poy, a true powerhouse in the business and inner work arena. In this episode we'll cover wisdom on building businesses, embracing life's challenges, and mastering the art of growth like a boss.

Our girl Laken didn’t have it easy. I mean, she started from the bottom, dealt with some serious curveballs, and shaped her challenges into stepping stones for success. From postnatal depression and financial woes to a rollercoaster ride of relationships, bankruptcy, and more, Laken has been through it all. Her journey is a testament to resilience and the power of turning trials into triumphs.

ABOUT LAKEN:

Laken Simmons (Chin Poy) is a Business Mentor and Inner Work Specialist empowering high-performing women to cultivate both inner and outer strengths for integrity-led businesses. With a decade in entrepreneurship, she's built, scaled, and sold multiple six-to-seven-figure businesses. Her unique approach blends Inner Work, Outer Work, and Relationship dynamics holistically. Despite challenges like moving countries, experiencing abuse, bankruptcy, and tumultuous relationships, she's risen through lifelong inner work.

Today, based in NZ with her husband and teenagers, Laken nurtures a thriving coaching business. She's passionate about guiding others toward personal empowerment, generational wealth, resilient relationships, and businesses they're truly proud of!

CONNECT WITH LAKEN:

IG: https://www.instagram.com/lakenchinpoy

Laken's Free Masterclass: Stepping into your identity | https://www.lakenchinpoy.com/sixfigidentity

Do you really need a full brand or can your business get by with just a logo?

SOME businesses can get by with just a logo (I'll share who that might be in this episode), but if you want long-term success for your brand... you need just that... a brand. A visual brand that is MORE than your logo. One that sets the visual style of your business: from fonts, to colours, to elements and more.

Why? Well, I'll cover that in this episode.

Need help with your own brand? Head to www.whitedeer.com.au to find out more about working together.

What a treat you are in for! There's not much Emily and I don't discuss in this episode - covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we've found works (and doesn't work in our own businesses).

You'll learn organic ways you can market, hear how other mums in business organise their lives, create clear messaging in your business, learn Emily's predictions for 2024 in the marketing world and much more.

ABOUT EMILY:

Emily Osmond is an online marketing strategist and educator whose work focuses on helping one person business owners to develop the marketing skills and confidence needed to reach more of the people they can help.
She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her membership, The Modern Marketing Collective, which has helped close to 1,000 business owners to grow an engaged audience, turn that interest into sales, and build a business they are proud of.

Emily has a Master of Communications Degree, is a mum to her one year old son, and after growing up in England, she now lives in Melbourne, Australia.

Website: https://emilyosmond.com/

Free Resources: https://emilyosmond.com/free

The Modern Marketing Collective: https://emilyosmond.com/collective

Instagram: https://www.instagram.com/emilyosmond/

LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40/

Facebook: https://www.facebook.com/emilyclareosmond

The Emily Osmond Show on Apple Podcasts: https://podcasts.apple.com/au/podcast/the-emily-osmond-show/id1470900991

The Emily Osmond Show on Spotify: https://open.spotify.com/show/4LGjJ5L5RIcusC4npFjLsy

Okay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me.

I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet.

Want to work with me in 2024?

Here are the 2 main ways:

Learn to create your own brand/graphics: https://whitedeer.com.au/diydmb

Work with my design studio team: https://www.whitedeer.com.au/designstudio

Feeling burnt out in business or constantly getting sucked into people pleasing? Boundaries might be your solution. Special guest, Kylie Broadfoot, a mindset and human behaviour coach joins us in today's episode to explore the importance of establishing clear communication, managing priorities, and maintaining a healthy work-life balance in order to thrive in business.

Key takeaways:

Establishing clear communication and response time expectations with clients can reduce pressure and urgency in business interactions.
Setting boundaries, such as specific work days and using calendar systems, is essential for preventing burnout and fostering a sustainable work environment.
Recognizing and addressing boundary issues, both personal and professional, is key to maintaining a positive and fulfilling business experience.

ABOUT KYLIE:

Kylie Broadfoot is a mindset and human behaviour coach, mentor and facilitator. After working as a neurological occupational therapist for a couple of decades, helping people to pursue their goals and dreams, she finally gave in to the pull to study to become a coach. And quickly discovered it was a love affair in all the best ways.

She poured hundreds of hours and thousands of dollars into honing her craft and importantly, being coached herself. Now Kylie is an authority on all things human behaviour. She empowers women to reclaim their true identity, release people pleasing, become confident with asserting their boundaries (minus the guilt), and develop their self-awareness and permission to be all of who they truly are. She offers private coaching, workshops and events for individuals, leaders and teams.

CONNECT WITH KYLIE:

Website: https://www.kmbcoaching.com.au/

Instagram: https://www.instagram.com/boundariesqueen_

Facebook: https://www.facebook.com/kyliebroadfoot.kmbcoaching

In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included.

Key Takeaways:

1. Brand Consistency is Key: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, crucial for brand recognition.

2. Essentials of a Style Guide: A brand style guide should include visual elements such as logo variations, consistent colors, fonts, elements and mockups.

3. Practical Tips for Creation: Tips for setting up a brand style guide using various programs such as Canva, Adobe, or Microsoft software are provided, along with the importance of accessibility for team members and contractors.

4. Incorporating Brand Strategy: The guide should incorporate brand strategy outlining the business mission, vision, voice, target audience with the goal of providing clarity for the business owner and any team.

Tap into the brand style guide essentials and insightful tips provided in this episode to elevate your business in 2024 and beyond.

Work with our design studio to create a brand for you! https://www.whitedeer.com.au/designstudio

In this episode, business strategist Sarah Greener joins host Jacqui Naunton to discuss the power of implementing systems and the strategic use of time. Whether you're a solo entrepreneur or managing a team, you'll learn valuable insights on streamlining processes, prioritising tasks, and balancing business with personal priorities.

Key Takeaways:

Identifying Time Consumption: Learn how to pinpoint time-consuming tasks and implement systems to automate and streamline them, freeing up mental capacity for more valuable pursuits.
The Impact of Systems on Lifestyle: Understand the importance of using systems to value time, prioritise tasks, and make parental decisions based on quality time over quantity.
Building Businesses Aligned with Life: Discover the journey and lessons of building businesses that serve desired life and impact, especially for women entrepreneurs managing business and family responsibilities.
The Power of Branding Evolution: Explore the impact of rebranding and the changing landscape of branding with tools like Canva, offering flexibility and personal adjustments without expensive design services.

Tune in to gain insights on how to optimise your business strategies and lifestyle, and be inspired by Sarah Greener's journey to success.

ABOUT SARAH GREENER:

Hey, I'm Sarah. Straight out of New Zealand, I'm the kind of mum who asks just once – direct, honest, and not here for any kind of B.S. Whether it's at home or in business, I believe in being straightforward.

My passion? Flipping the script on how women, especially mothers, show up in business. Hence, The Moxie Movement was born. Amidst the chaos of running businesses, I've faced burnouts, missed cherished family moments, and pretty much done the “she does it all” hustle, only to realize there's a better way.

Through my journey, I've mastered the art of reshaping businesses to fit life, not the other way around. So, whether it's lifting barbells, dancing the night away, or creating frameworks that empower businesses, I've lived it all. I’m here to revolutionize the way we, as women, weave our dreams into success stories so we can create businesses that serve life and legacy.

CONNECT WITH SARAH:

Website: https://themoxiemovement.com/

Instagram: https://www.instagram.com/sarahgreenercoach/

Facebook: https://www.facebook.com/sarahgreenercoach

Welcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding.

Key Takeaways:

1. What Your Brand Should Do:

Represent what you do - convey the essence of your business and the emotions you want to evoke through visuals. Think through things like colour psychology, brand positioning, what your fonts are communicating, etc.
Draw in your ideal client - use designs and graphics that attract and engage your target audience.

2. It's Not a Bad Thing to Look Like Your Competitors:

Embrace the use of similar colours or design elements if they align with your industry and effectively communicate your brand's message.
Use psychological associations with colours and design to your advantage, ensuring that your visual identity resonates with your audience.

3. Different Ways to Be Unique:

Research others in your field, identify patterns, but refrain from replicating their brand elements.
Brainstorm for your own business, pondering on the feelings, impressions, and vibes you want your brand to convey.
Find inspiration from other industries, exploring diverse design styles that resonate with your brand's identity.
Add yourself to the brand, infuse your personality, values, and uniqueness into the visual representation of your business.

Learn how to create your stand out brand in my free on-demand training: whitedeer.com.au/challenge

Tune in to gain valuable insights into building a standout brand and mastering the art of visual representation for your business.

In this episode of the Seriously in Business Podcast, Jacqui is joined by brand strategist and copywriter, Nikki Hamilton. Nikki shares her insights and expertise on brand strategy, customer research, website building, and much more. If you're a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen.

Key Takeaways:

Understanding Your Audience: Nikki emphasizes the significance of conducting customer research to truly understand your target audience's perspective. She shares an example of a financial services company that had to align their brand strategy with their audience's needs and desires.
Embracing Feedback: Nikki discusses the fear of receiving feedback but highlights the importance of seeing it as an opportunity for growth and improvement. She shares the value of both positive and negative feedback from clients and suggests utilizing surveys to gather valuable insights about your brand and customer perception.
Building an Effective Website: Nikki provides valuable tips and insights on website building, including the importance of basic SEO knowledge, integrating with Google Analytics, and ensuring essential functionality. She shares the importance of considering factors like user experience, site speed, and optimization for search engines.
Leveraging Google Tools: Nikki emphasises the power of utilising Google's free tools, such as Google My Business, to list and promote your business. She discusses the significance of filling in as much information as possible and strategically using keywords to boost your online visibility.
The Long-Term Benefits: Nikki underscores the long-term benefits of investing in brand strategy, website building, and SEO. With her expertise and experience, she offers a fresh perspective on leveraging these aspects to grow your business effectively.

Don't miss out on this insightful conversation between Jacqui Naunton and Nikki Hamilton as they share their expertise and discuss the essential elements of brand strategy and website building in today's digital landscape.

ABOUT NIKKI:

Meet Nikki Hamilton, the creative force behind Seedling Digital and Women Wealth WordPress. Originally from New Zealand and now on Australia's Gold Coast, Nikki has a diverse background in teaching, corporate marketing, and boutique skincare.

Nikki's mission is to help businesses create a strong online presence for increased profitability. Seedling Digital, her Gold Coast agency, excels in crafting distinctive brand identities and WordPress websites that not only captivate but also address business challenges.

Through Women Wealth WordPress, Nikki offers a comprehensive e-course for aspiring web developers. She transformed a job loss during pregnancy into a successful web development business, earning over $150K in her first year. Her course provides technical guidance, business strategies, and a supportive community to empower women in building thriving development studios.

CONNECT WITH NIKKI:

Website: https://seedlingdigital.com.au/

Free Dream Life Workbook: https://womenwealthwordpress.com/freebie

Instagram: https://www.instagram.com/seedlingdigital/

Does it even matter if you, as the business owner, know design? Turns out - yes. But whyyyyy?! Isn't it just another thing you need to learn?

In this episode we'll chat about why almost every business owner, regardless of business stage, needs to have a good foundational understanding of graphic design - whether they're DIYing their graphics OR outsourcing.

How much you understand design will impact how your business communicates, how worthwhile your design investments are, and your audience appeal. YOU, as the business owners, must have a clear vision and understanding of design principles to effectively convey your message.

Key takeaways from the episode:

Design is not just about aesthetics; it is about strategic communication. Business owners must learn to use design to effectively convey their message to their audience.
Knowing design enables you to act quickly and independently, allowing you to maintain the momentum of your business. Waiting for a designer can hinder progress and miss opportunities.
Technical knowledge of design, such as file types, printing requirements, and dimensions, is vital for maintaining quality and professionalism in your graphics.

PS. Whether you want to DIY your graphics, design WITH a designer or hand things over to a pro - I have have some EPIC offers for you for Black Friday.

DIY Course: https://www.diydesignmybiz.com/

Design Coaching/Support: http://diydesignmybiz.com/dreamteam

Design studio services: https://whitedeer.com.au/studio

Join me, Jacqui Naunton, on the Seriously In Business for expert insights into branding, design, marketing, and business strategy to help you take your business seriously and thrive in today's competitive market.

Are you tired of the hustle and bustle of churning out content just for the sake of it? Do you find yourself caught in the swirling whirlwind of social media, trying to keep up with the pressure to constantly post?

As business owners, we're often bombarded with the pressure to constantly grow, expand, and keep up with the ever-evolving online landscape. However, the key to success lies in purposeful, intentional content creation that aligns with your values and mission.

In this episode, join me as I engage in a fascinating conversation with Katherine Mackenzie-Smith about the importance of purpose-driven content creation and building a cozy business ecosystem.

Katherine, an online business coach, shares her insights on rethinking content creation, the value of creating a deep and purposeful content ecosystem, and the power of understanding oneself in running a business.

This episode offers valuable tips for online business and marketing, emphasizing the significance of authenticity, intentional business approaches, and self-awareness.

Key takeaways:

Building a purposeful content ecosystem focused on tailoring content to different points in the audience's journey, using pillar content, and repurposing across platforms.
Shifting the focus from constant social media posting to creating meaningful, long-term content with an emphasis on building communities and email lists.
Embracing the "cozy business" concept, which advocates for anti-growth and anti-empire ideologies, encourages running a business on one's own terms, and emphasises self-awareness and individual needs in business operations.

Let's dive in!

ABOUT KATHERINE:

Katherine Mackenzie-Smith is an award-winning business coach, guide, and strategist for introverts and highly sensitive souls, an ideas alchemist, and the host of the Emerge + Expand podcast. Through her 1:1 mentoring, group programs, and brand new Secret Introvert’s Business membership, Katherine supports gentle leaders to create successful, sustainable cozy businesses through their own innate wisdom and strengths, without feeling like they have to change who they are.

Katherine recently won International Coach of the Year 2023, has been named a ‘self help guru’ by Elle Magazine, Brainz Top 500 Global Entrepreneurs and featured on the covers of Happiness and Wellbeing magazine and Inspired Coach magazine, as well as being featured in a number of publications, podcasts, and websites including Cleo Magazine, Collective Hub, and The Introvert Entrepreneur.

CONNECT WITH KATHERINE:

Website: https://katherinemackenziesmith.com

Work with Katherine: https://katherinemackenziesmith.com/common-room

Instagram: https://instagram.com/miss_kms

YouTube: https://www.youtube.com/channel/katherinemackenziesmith

When it comes to branding, it’s so much more than just slapping a logo onto your business. It’s about crafting an entire experience – the look, the feel, the vibe, the message.

In this episode we're going to deep dive into the 4 things you need to think about if you're creating your visual brand - whether for the first time or the second, third or fourth! Whether you are working with a designer or taking the DIY approach, this episode will provide valuable insight into creating a robust, lasting brand.

Key Takeaways:

Understanding the impact of your brand: How a brand influences the perception of a business, including the value placed by the audience, first impressions, and professionalism.
First impression matters: The importance of communicating the right message through visuals, addressing factors like price point, brand vibes, personal representation, ideal clientele, and industry representation.
Practical considerations for brand usage: From social media to print collateral, consider where your brand will be used, enabling the creation of adaptable graphics suitable for various platforms and mediums.

Tune in to gain insights that will help you make informed decisions in designing a brand that truly reflects and enhances your business!

How can we learn to love ourselves? To embrace all the different parts of us. To show up in business, and in life as our unique selves...? In this episode of the Seriously in Business podcast, I chat with Sarah Viliamu, a model, mother, influencer, speaker, and founder of two businesses as Sarah shares her journey of self-love and self-confidence. (Plus, hear a BTS look at influences marketing and how you can do it in your biz).

Here's a peek of what's inside:

Sarah shares her own journey of being a model and how she worked through self-love and body image issues over the last eight years.
The importance of prioritizing self-love and growth, especially in the business field.
Sarah's daily routine, which includes self-development practices like journaling and gratitude in the morning.
The variety of businesses Sarah is involved in and how they all align with her vision of empowering people to live authentically.
The role of Instagram in helping Sarah build her platform and secure modeling jobs for small businesses.
The fear that many small business owners have of getting their photos taken and the importance of showcasing their personal brand through imagery.

If you're looking for inspiration on self-love and confidence, as well as insights into influencer marketing and overcoming fears of being in front of the camera, this episode is a must-listen.

ABOUT SARAH VILIAMU:

Mother, model, influencer, speaker and founder of The Self Love Supply and Bold Statement Events. Sarah is passionate about bringing light to the dark and advocating for all to prioritise self love and growth.

Get in touch with Sarah:

Instagam: www.instagram.com/sarahviliamu

www.instagram.com/theselflovesupply_

www.instagram.com/boldstatementevents

Website: www.theselflovesupply.com.au

Are you a small business owner wondering if it's the right time to invest in your branding? Branding isn't a small (or cheap) task to undertake and it's not always a clear "YES!!" that your visual brand is something you need to work on right now, so let's explore the pros and cons of investing in your branding now or later.

As a designer, I may be biased, but I'll try to give you a fair perspective.

CONS to investing NOW:

1️⃣ If you're just starting out, you may not know your target audience yet. It's important to understand who you're trying to reach before diving into branding.

2️⃣ You may not have a clear idea of your services and pricing. Your brand may not align with your future goals.

3️⃣ Investing in branding can be costly. For new businesses, budget constraints can make it a tough decision." "But now let's talk about the PROS of investing in your branding now: 🌟

PROS to investing NOW:

1️⃣ Building a strong brand from the start can help attract your ideal customers and differentiate you from competitors. 2️⃣ A well-designed brand can give your business credibility and professionalism.

3️⃣ Your brand visuals create a memorable impression and help build brand recognition.

4️⃣ Investing in branding early allows you to establish a consistent visual identity across all platforms.

Short-term effects:

1️⃣ Feel confident and proud of your business's appearance.

2️⃣ Increase brand awareness among your target audience.

3️⃣ Stand out in a crowded market.

Long-term effects:

1️⃣ Build trust and loyalty among your customers.

2️⃣ Establish a strong brand reputation in your industry.

3️⃣ Boost customer retention and attract new customers consistently

Ever felt like you needed to hide from your financials? That it was either too scary or too hard?

IN this episode I'm thrilled to have had the opportunity to interview Clare Wood, money mentor!

We delve into the importance of knowing your numbers and making informed decisions for your business.

Running a business isn't solely about helping people; it's about making money too. Clare emphasises the necessity of knowing your numbers and understanding financials to ensure profitability.

Not knowing your finances can lead to unpleasant surprises during tax time, and general stress and poor decision in our business. It's like making decisions with a blindfold on!

We also chat about how to know if and when you can make investments in your business - are these investments going to help you to make more sales or drive long-term growth?

ABOUT CLARE WOOD:

Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially and she's the author of Intentional Profit

WEBSITE

INSTAGRAM

FACEBOOK

LINKEDIN

PODCAST

BOOK

We only get one chance to make a great first impression… a chance for people to say YES to hitting that follow button, or to leave our page maybe forever.

In this episode, I discuss:

🔹 Designing your Instagram page to make a great first impression: When someone stumbles upon your page, it's crucial to communicate what you do and why they should follow you. I share tips on using visuals strategically and even your bio to effectively convey your brand message.

🔹 The importance of clarity and relevance in your posts: Your Instagram grid is the first thing people see, and it's essential to make sure your posts clearly communicate your expertise and the value you provide. Give them a reason to want to follow you!! I give examples of how to use large text and obvious visuals to make your content clear.

🔹 Key takeaways for boosting your Instagram presence: By putting yourself in the shoes of a stranger and considering where your audience is coming from, you can better understand how to connect with them. I discuss the power of making it clear what you do, who you serve, and what followers can expect from your content.

Listen to the full episode for even more insights, examples, and a surprise trick I use on my own Instagram grid.

You can also watch this episode on YouTube to see some visual examples.

Tutorial on creating perfect portrait posts:https://youtu.be/HOKtAN5e4JA?si=RMY6VjVTju298txs

Tutorial on creating pinned puzzle posts: https://youtu.be/C45M5XWIjMA?si=mpsj5MeOybqD3jy4

💜FREE VIDEO SERIES 💜 Create your own stunning visual brand, grow your business faster and feel (and look!) a million bucks - ready for your best year of business yet in this 3-part on-demand video training: Seriously in Business! Unlock your free access: Seriously in Business Challenge

Exciting news! We are pregnant and expecting baby number two! It's been a journey to get here, but we are over the moon about this new addition to our family.

**Sending love to all of you in seasons of waiting of grief around this sensitive topic. Please feel full permission to skip this episode if needed. ❤️

In this episode of "Seriously In Business," I want to give you a behind-the-scenes look at my experience during the first trimester as a business owner. It wasn't easy juggling my business responsibilities while dealing with pregnancy symptoms, but I managed to keep things running relatively smoothly. And I wanted to share some real insights into what this practically looked like.

Key Takeaways from this episode:

1️⃣ Prioritize your tasks: When faced with limited energy and time, it's crucial to prioritize your tasks wisely. Determine the most essential activities that need your attention and focus on those. Delegate or postpone non-urgent tasks if possible.

2️⃣ Utilise strategic planning: As a proactive measure, consider batch recording content or completing essential tasks in advance (I did this in the 1-2 weeks after I found out I was pregnant before the symptoms really kicked in). This way, you'll have a buffer if you experience fatigue or other symptoms that limit your work hours. Planning ahead helps to minimise stress and ensures a continuous flow of content or services.

3️⃣ Seek support: Don't hesitate to lean on your support network, whether it's family, friends, or colleagues. Delegating tasks, seeking assistance, or temporarily adjusting your workload can help you maintain a level of productivity while prioritising your health and well-being.

Expenses in business can be overwhelming, especially when you're just starting out. So, in this episode, I’m excited to share with you some free or affordable ways to build an incredible brand for your business without breaking the bank.

We’ll cover three key aspects: design platforms, design resources, and design education.

It’ll come as no surprise that Canva is one of my top recommendations. This user-friendly website has a free version that allows you to create professional designs for various purposes, including logos, social media posts, flyers, and more. You can even utilise it’s templates, stock images and many fonts for free.

Canva also offers a paid option with additional features, that the free version is a great starting point, and she shares workarounds for some of the paid features, ensuring you can make the most of your design efforts without the need for immediate investment.

LEARNING to design is also wildly important. You can use as many free tools as you like, but if you don’t use design principles than everything will fall in a heap - this is why I recommend strategically learning design in a way that makes sense for business owners through my course, DIY Design My Biz. All the deets are here: https://www.diydesignmybiz.com/

FREE TOOLS MENTIONED:

https://partner.canva.com/whitedeer

https://www.pinterest.com.au/

https://www.creativefabrica.com/

https://www.pexels.com/

https://pixabay.com/

https://unsplash.com/

https://pinetools.com/split-image

https://picsvg.com/

https://fonts.google.com/

Did you hear the news? September 1st marks the official launch of White Deer Studio! A virtual design agency where my team and I work with you to create epic brands, designs and templates for your business!

But I wanted you to get to know these lovely ladies, and wildly talented designers, for yourselves! So, introducing Vanessa Chng and Hannah Dempsey!

If you're listening before September 1st, head here to put your name on the waitlist! https://www.diydesignmybiz.com/studiowaitlist

Or if you're listening after our launch head to https://www.whitedeer.com.au/studio to book us in!

Every business owner needs to design this at some point in their business (and often multiple times!).

When is the right time is to hire a graphic designer for your brand or graphics? Coz design can have huge impacts for your business - good OR bad. Design impacts the value your biz communicates, it fosters loyalty, and helps achieve brand consistency. A well-crafted brand, whether it's created through DIY efforts or with the help of a professional designer can help do this!

So how do you know what’s best for your business? Tune in to learn when it's the ideal time to outsource your design and how it can contribute to your business growth. Get ready to be inspired and equipped to take your business seriously in this exciting episode of Seriously in Business.

Be the first to find out when the studio opens: https://www.diydesignmybiz.com/studiowaitlist

Let's dive into the world of customer avatars and how they can revolutionize your marketing approach. Our special guest, copywriting expert Rashida Tayabal, believes that understanding your customer's likes, dislikes, needs, fears, goals, and dreams is crucial in selling products.

By creating a customer profile, you can better allocate your marketing budget and communicate more effectively with your target audience… meaning more income and happier clients!

Join us as Rashida shares her expertise, tips, and insights on creating customer avatars and why they are a game-changer in attracting dream clients and achieving maximum return on investment. So grab your headphones and get ready to be inspired!

ABOUT RASHIDA:

Rashida Tayabal a copywriter for women in business helping to write crystal clear messaging so they can bring their dream brand and vision to life. Rashi also help reduce content overwhelm for clients freeing them up to focus on and grow their businesses.

Website: https://www.rashidatayabali.com.au

Instagram: https://www.instagram.com/rashidatayabaliwriter

FREE Custom Avatar Workbook: https://subscribepage.io/customer-avatar-workbook

We see people’s launching a program from the outside but rarely do we get a glimpse into what went INTO launching that program.

HOW was it successful? What makes some launches work and others flop? What thinking went into it?

In this episode I take you a little behind-the-scenes of my recent (most successful to date!) launch of my program The Co+Creation Club.

I’ll share my timelines, targeting and planning behind things, as well as the graphics I needed for all the stages of the launch.

Credit to Ellie Swift for teaching me everything I know about launching.

And while The Co+Creation Club will be closed for another year, you can still work with me in the mean time inside DIY Design My Biz! See you in there?

https://www.diydesignmybiz.com/

In today's episode of the Seriously in Business Podcast, we have a special guest, Tamsin Starke, from Email Parade, a boutique agency that specializes in helping business owners with their email marketing campaigns.

Tamsin joins us to share her expertise and insights on the design aspects of email marketing. But before we dive into that, we get a peek into Tamsin's journey, from her background in direct marketing for non-profits to starting her own business and scaling it to where it is today.

We explore the power of email marketing as a permission-based channel and how automation allows for personalized conversations at scale. Tamsin also walks us through the importance of segmentation and how it can greatly impact the effectiveness of our email campaigns.

Plus, Tamsin shares valuable tips on email deliverability, font choices, and the use of graphics in emails. So whether you're a seasoned marketer or just starting out, this episode is packed with practical insights to power up your email marketing game.

ABOUT TAMSIN STARKE:

Tamsin is a seasoned email marketing professional based in Sydney and the brain behind Email Parade, a vibrant email marketing agency that caters to business owners with unique personalities but lacklustre email marketing.

With over 15 years of real-world marketing experience in strategy and implementation, Tamsin helps clients automate their email and create engaging campaigns that drive consistent, predictable revenue and customer loyalty.

GET IN TOUCH WITH TAMSIN:

Website: emailparade.com.au

Instagram: instagram.com/emailparade

I still can't believe it. 10k. That's a lot of people! And I'm so grateful!!

But this episode isn't about me. It's about you, and how you can utilise some of these content tips to grow whatever your platform of choice is!

Because content is king.

My first tip though is a bonus tip and that is to embrace beginnings luck! Sometimes it can be a GOOD thing to be starting a platform from scratch and not be limited by all the "rules" that you don't know!

Tip #1 is about choosing content people are searching, avoid doing what you know is important without first starting with what people THINK they want.

Tip #2 is to make your content entertaining. Don't be afraid to show your personality, or to use your hands as your talk or speak more like you're reading a children's story rather than a eulogy. People will be more drawn in and more likely to hang around.

Tip #3 is to share great content. You know your stuff! So share it well. What you have in your brain can be so helpful to another person. Meet your audience where they're at and share your content in a way that grows with them. And don't be afraid to do it your way with your unique spin!

Thanks for being a part of my journey! Subscribe on YouTube here: https://www.youtube.com/@jacquinaunton

Catch my story time video on how I grew my YouTube here: https://youtu.be/MQuZzg1m_qM

This is such a value-packed episode! Special guest, Emma McQueen, a motivator and business coach, and I chat everything from sales, business mindset, and social media strategies.

Emma McQueen shares her journey of starting her own business and generating significant revenue in the first few months through nurturing relationships rather than cold calling. She emphasizes the importance of being genuine in sales and finding a sales process that aligns with one's personality.

Learn the significance of mindset in achieving business success and the need to prioritize self-care as women in business. Emma also shares insights on pricing strategies, building a mailing list, and leveraging masterclasses and collaborations for business growth.

Join Jacqui Naunton as she dives deep into these topics with Emma McQueen, providing inspiration and valuable insights for entrepreneurs and business owners. Get ready to transform your sales strategies and mindset in this episode of Seriously in Business.

ABOUT EMMA:

Emma McQueen is a Melbourne-based executive, leadership and business coach who has worked in the realm of human resources for over twenty years, working with some of Australia’s leading organisations to develop their team and their talent. Emma passionately believes that the success of any business rests entirely on the success of their people.

Emma’s coaching has a core focus - supporting her clients to unlock their potential and achieve results. As a Hogan-accredited coach, her approach has a foundation of working with people’s strengths to take the meaningful actions required to reach their goals. She believes that effective coaching has an indisputable impact on a person’s performance, and on their wellbeing overall.

Her clients leave her sessions motivated and challenged to take action and get results often exceeding their own expectations - although Emma is rarely surprised by their achievements, as she has an unwavering belief in the extraordinariness of the seemingly ordinary. Emma loves working with people who are driven and passionate about their work but feel stuck in a place of overwhelm. Through her powerful, challenging yet kind coaching, Emma takes them from chaos to clarity, from uncertainty to empowerment.

Links:

Website: https://emmamcqueen.com.au/

Podcast: https://emmamcqueen.com.au/podcast/

Instagram: https://www.instagram.com/emmarmcqueen/

Should you use trends in your visual branding? Or is that unwise?

In this episode of the Seriously in Business podcast, host Jacqui Naunton, a professional graphic designer, delves into the topic of trends in branding and design.

Trends have their place! But we need to make sure to not just follow them blindly. A trend can help your brand to look modern and up with the times BUT a trend can also make you look the same as everyone else and date quickly.

Instead, research your brand deeply and choose a current trend that suits your business (not just one that looks pretty) and tweak it to make it UNIQUE to you. This will help you avoid looking like a cookie cutter of every other business following the trends.

Already have a brand? Consistency in your brand is far more important than following trends and updating things all the time - BUT you can make little tweaks to your brand if you’d like to keep a more modern take. I.e. Slightly tweak a font or a colour.

Listen now to see how you can apply trends to your own visual brand.

Wow model lesson: https://www.whitedeer.com.au/podcast/wow-model

Join The Co+Creation Club: https://www.diydesignmybiz.com/club

Join DIY Design My Biz: https://www.diydesignmybiz.com/

Sign up to newsletter: https://whitedeer.com.au/signup

Menstrual cycles and running a business...how are they related?

A lot it seems! Get ready to dive into the world of understanding and harnessing the power of the menstrual cycle for success in both your business and personal life.

Our guest is women's menstrual cycle expert and coach Charlotte Pointeaux. She walks us through the different phases of the menstrual cycle, highlighting their strengths and vulnerabilities. From tapping into inward energy during the menstrual phase for rest and reflection, to embracing creativity and action in the spring phase, and forming connections during ovulation – Charlotte has valuable insights to share.

We'll also explore the importance of intentional branding for business success. Charlotte was a student inside my program, The Co+Creation Club in 2022 and shares how working with me has saved her "weeks" of time and given her the skills and confidence to create endless designs for her business and put her business into the world boldly!

Doors to The Co+Creation Club close July 10th 2023. Places are extremely limited and this will be the final round of The Club for 2023.

So join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Find out more about The Club: https://bit.ly/ClubCharlotte

ABOUT CHARLOTTE:

Charlotte Pointeaux is an Internationally Award-Winning triple-Certified Menstrual Cycle and Feminine Embodiment Coach, Host of Wild Flow Podcast, and a sought-after Menstrual Educator and Speaker.

As a WILD FEMININE CYCLE COACH, Charlotte guides women through the deeply transformational journey of reclaiming their power, pleasure and purpose through the portal and wisdom of the menstrual cycle and rites of passages, so they can embody and express their wild feminine magick in the world as sovereign leaders, creatives and coaches.

Charlotte founded FIRST MOON CIRCLE® SCHOOL, a globally-recognised facilitator training program which trains menstrual educators around the world to holistically empower, honour and celebrate children and their families at menarche (their first period). She leads a community of practitioners on an unstoppable mission to ripple period positivity, knowledge and power into diverse cultures and communities around the world.

GET IN TOUCH:

https://charlottepointeaux.com/

Subscribe: https://charlottepointeaux.com/freegift/

Instagram: https://www.instagram.com/charlotte.pointeaux.coach/

Your brand can make you money. Your graphics can impact how much you make.

There are a few things I take ALL of my students through when we work on their graphics to make sure their brand and graphics are set up in a way that's going to help grow their business!

Consistency: Building a Brand That Makes Money

Brand Vibes: Conveying Your Value and Premium Status

Strong Layout: Showcasing Your Offerings with Professionalism

Unique: Stand Out Like a Pro, Not a Canva Template

Your graphics and branding have a tremendous impact on your business's success. By prioritising consistency, aligning your brand vibes with your value proposition, perfecting your layout, and embracing your uniqueness, you unlock the potential to elevate your brand and boost your bottom line.

So, step up your graphics game, harness the power of visual storytelling, and watch your business thrive like never before. The possibilities are endless when you combine strategic branding with captivating graphics. Get ready to make waves and take your business to new heights!

And as always, if you need support - I'm here to help.

Let me support you as you create a brand and graphics that will help your business name more money. Join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

At the time of release the doors to The Co+Creation Club are open right now. Places are extremely limited and some epic bonuses are expiring soon. This will be the final round of The Club for 2023.

Find out more by clicking here.

“Shiny Object Syndrome” is a struggle I’ve spoken to COUNTELSS business owners about. Thankfully - it is curable! And in this BONUS episode of Seriously in Business I’m speaking with someone whose done just that.

Amy Laurens worked with me in The Co+Creation Club and together we worked on TWO brands! One her personal brand as an author, and the other as a publishing house.

Amy is now growing her brands, showing up consistently and confidently and has conquered shiny object syndrome - her brand is now slick and SUPER consistent.

Amy also shares how she balances running 2 businesses, being a mum AND working full time (it’s wild!) - and how she fit doing The Co+Creation Club into all this too.

Keen to do what Amy did in your own brand?

Join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Find out more about The Club: https://bit.ly/clubamy

ABOUT AMY:

AMY LAURENS is an Australian author of fantasy fiction for all ages. Her story Bones Of The Sea, about creepy carnivorous mist and bone curses, won the 2021 Aurealis Award for Best Fantasy Novella. Amy has also written the award-winning portal-fantasy Sanctuary series about Edge, a 13-year-old girl forced to move to a small country town because of witness protection, the humorous fantasy Kaditeos series, following newly graduated Evil Overlord Mercury as she attempts to acquire a castle, the young adult series Storm Foxes, about love and magic and family in small town Australia, and a whole host of non-fiction, both for writers AND for people who don’t live with constant voices in their heads.

Amy lives with her husband and two kids in suburban Canberra. She used to be a high-school English teacher, and she was once chewed on by a lion. (The two are unrelated. It was her right thumb.) Amy loves chocolate but her body despises it; she has a vegetable garden that mostly thrives on neglect; and owns enough books to be considered a library. Of course. Oh, and she also makes rather fancy cakes in her spare time.

She’s on all the usual social media channels as @ByAmyLaurens, but you’ve got the best chance of actually getting a response on Instagram or at www.AmyLaurens.com.

Imagine booking 1 new client, scoring a hot lead and signing 9 people to your email list (without a freebie!) after only ONE DAY after launching your rebrand!

This is what happened for Co+Creation Clubber, Cat Dunn. Cat worked with me in the last round of The COo+Creation Club to totally revolutionise her brand to be more than just a couple of colours she thought looked nice...to a whole brand suite that perfectly represented her quirky personality all whilst calling out to dream clients #winwin

Cat and i chat about her experience inside The Co+Creation Club, what finally made things click for her brand (hint: it was a colour she'd never thought of!) and how her biz has been changed for the better because of it.

Cat is also a leading OBM and we chat about the power of having an Online Business Manager in your business and how to know when to hire your own!

Doors to The Co+Creation Club are open right now. Places are extremely limited and some epic bonuses are expiring soon. This will be the final round of The Club for 2023.

So join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Find out more about The Club: https://bit.ly/ClubCat

ABOUT CAT DUNN:
Cat Dunn is an experienced Online Business Manager (OBM) specializing in supporting visionary coaches. With a focus on scaling businesses and providing streamlined systems, Cat helps entrepreneurs turn their dreams into actionable steps. Her strategic thinking ensures businesses reach their target audience and capitalize on their strengths. Cat's expertise allows entrepreneurs to spend more time in their creative zone and work with aligned clients.

Trained as a performer and with a background in corporate administration, marketing, and communications, Cat started her own Virtual Assistant business before transitioning into an OBM role. She is passionate about empowering women through coaching and supporting their personal transformations.

Apart from her professional pursuits, Cat is a manifesting generator, loves lasagne, and begins each day with meditation. She has experience as a professional Scare Actor and holds a Master's degree in Creative Writing.

LINKS:
Website: https://catlouisedunn.com/
Instagram: https://www.instagram.com/catlouisedunn/

Are you wondering whether or not your business should invest in design?

Design plays a significant role in attracting the right clients to your business and building trust and credibility with your audience. Through investment in design, you can create a visually appealing and professional brand that stands out from the competition and delivers measurable results.

In this episode of Seriously in Business, join me Jacqui Naunton, as I cover the benefits GOOD design gives your business, how you do things CHEAPER than hiring a professional and how to work out how much you should spend?

Ready to invest...but just $27? 👇

Join me for the intimate online workshop to create an elevated brand experience so that you're the stand out and fully booked service provider in your niche! Let's Elevate Your Brand together Monday June 19th (replay available for ticket holders). Grab your ticket now:

Elevate Your Brand Tickets Here

Our guest speaker for today is Ellie Griffin from Island Village. We chat all things from unconventional "creativity" in everyday life, all the way to the impact joining me inside "The Co+Creation Club" has had on her and her business.

During the episode, we explore different ways to foster creativity, including movement, play and being free from distractions like technology.

Creativity is an important aspect of life, and it can take many different forms beyond just art and design. It is linked to the concept of play and is something that everyone can cultivate with time and effort. Ellie will inspire you to experiment with creativity and explore different ways to express it in your life.

We also discuss The Co+Creation Club program, which is a 10-week branding and design mastermind-style program that business owners can join and work with me on their business' brand and graphics. The program includes regular calls in small groups providing the opportunity to learn from each other and get real-time feedback on designs, dedicated help in between calls and additional office-hours calls.

If you're interested in joining The Co+Creation Club, join my workshop, "Elevate Your Brand", on June 19th which will provide the necessary steps to take your business to the next level. It costs $27 and is recommended before joining the club. https://www.diydesignmybiz.com/elevate?utm_source=sib-podcast&utm_medium=podcast&utm_term=ellie-griffin118&utm_content=&utm_campaign=cocreation-club

This will be your final chance to join The Club for 2023.

And if you're in Tasmania, Australia be sure to join Ellie for Creative Odyssey on July 15th to explore creativity in a variety of forms. Find out more: https://islandvillage.co/ or follow on Instagram: https://www.instagram.com/islandvillage_/

ABOUT ELLIE:

Ellie Griffin is a registered nurse, author, and women's wellness mentor. As the founder of Island Village, she hosts Women's Circles, providing a safe space for women to connect and grow. Through retreats, workshops, and sessions, she guides women in self-enquiry activities to foster personal growth and build strong connections. Ellie values community support and actively collaborates with local businesses.

Her leadership training includes Bréne Brown's Dare to Lead, preceptor training and women's circle facilitator training. She has 3+ years experience volunteering with organizations like the Tasmanian Ambulance Service and Rural Help at Hand. As a former Ambassador and co-author for The Naked Farmer, she raised awareness for mental health in rural areas. Ellie's dedication to personal growth led her to study business while being a full-time mother and developing her own business. She understands the challenges faced by women in isolation, particularly in rural areas, and aims to provide connection and support through her work.

I feel a bit silly making this episode since I feel like a complete novice! ...but I just wanted to share my story behind growing my YouTube channel from almost no subscribers to nearly 10,000 in under 3 months.

I started out (and still am) a total newbie to YouTube but there were a few intentional things I did to help grow my channel and I wanted to share that with you too.

How I monetised my channel so quickly (and what I'm earning)
How I 'tricked' viewers into thinking I'd been around for years
My top tips to growing quickly
The intentional uploads I made to go "viral"
and more

If you'd like to stalk my YouTube you can do so here: https://www.youtube.com/@jacquinaunton

Camera I mentioned: https://www.sony.com.au/interchangeable-lens-cameras/products/ilce-7m4-body-kit

Check out my courses and freebies: https://www.whitedeer.com.au/

In this episode, Jenn Donovan and I (Jacqui Naunton) uncover three common marketing mistakes made by small business owners and discuss effective strategies to avoid them. By addressing these blunders, entrepreneurs can enhance their marketing efforts, connect with a wider audience, and achieve their goals.

Mistake #1: Not Showing Up: Many entrepreneurs hide behind their products or services, missing out on the opportunity to establish a personal connection with customers. We explore the importance of human-to-human marketing and share practical ways to overcome the fear of showing up, including leveraging personal branding through professional photography, short videos, and using your voice.

Mistake #2: Forgetting to Sell: Finding the right balance between selling and providing valuable content is crucial. We discuss how some business owners either shy away from selling or go overboard with promotions. Discover subtle selling tactics and strategies to showcase the human aspects of your business, while maintaining a healthy balance. We also emphasize the significance of analyzing social media platforms, particularly Instagram, to strike the right selling-content equilibrium.

Mistake #3: Not Having a Strategy Around Marketing: One of the key mistakes entrepreneurs make is not having a well-defined marketing strategy. Jenn and I delve into the importance of planning ahead and being strategic with your marketing efforts. Exploring how to identify upcoming events or quieter months that present marketing opportunities, such as World ___ Days or slower seasons. Avoid rushing your marketing and embrace a proactive approach. We discuss the benefits of scheduling dedicated time to assess your business plans, strategy, and goals, allowing you to create a comprehensive marketing plan.

Tune in next week for more branding and business tips and tricks to help you grow your small business. Stay tuned and stay awesome!

ABOUT JENN:

Jenn Donovan, marketing thought leader, change maker, coach and mentor for small businesses, international keynote speaker, best selling author and podcaster (she has 3!).

Founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the Co-Founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.

Jenn takes her clients from Invisible to Invincible using strategic marketing principles and is also a community leader, and a community believer and is on a mission to ensure the lost art of Human to Human marketing and community are seeded firmly in everyone’s marketing strategy.

LINKS:

Instagram: https://www.instagram.com/jenndonovan_/

Facebook: https://www.facebook.com/jenndonovan.au

LinkedIn: https://www.linkedin.com/in/jenn-donovan/

Podcast: https://socialmediaandmarketing.com.au/podcast/

In this episode, we dive into the topic of self-worth as a business owner with guest expert Sam Dhu. Sam is a Psychotherapist and self worth coach who believes when we harness our inner resources of self-compassion/worth/acceptance it can be the difference between being stuck in survival mode and confidently thriving.

During the interview, Sam shares stories and experiences of self-worth, and offers insights and tips on how business owners can improve their own self-worth. She explains that self-worth is not something that has to be earned or achieved, but rather something that is innate and already within us.

Sam also discusses the importance of self-awareness and understanding our own values and beliefs. She emphasizes the need to be intentional about the messages we give ourselves and to cultivate a positive mindset.

This episode is a must-listen for any business owner or entrepreneur who struggles with self-worth, overworking, procrastination or fear of putting our business out there, and wants to learn how to overcome their limiting beliefs and create the success they desire.

ABOUT SAM:

Samantha (Sam) Dhu is a Psychotherapist and self worth coach, Mum to a seven-year-old and baby, and passionate advocate for being radically kind and compassionate to yourself.

Terms like ‘self-compassion’, ‘self-worth’ and ‘self-acceptance’ get used a lot these days, but to Sam, these aren’t just ‘nice sounding words’. Her degree in social work, post-graduate qualifications, training in cognitive behavioural therapy, family therapy, gestalt therapy, and decades as a practising therapist and coach have shown her these inner resources are the difference between being stuck in survival mode and confidently thriving.

LEARN MORE FROM SAM:

Grab your free "lazy" woman’s guide to procrastination:

https://courses.samanthadhu.com.au/free-guide2023

Follow Sam on Instagram here:

https://www.instagram.com/samanthadhu/

In this podcast episode, we're talking about one of the most important aspects of branding: fonts! You'll learn why choosing the right fonts is crucial for creating a cohesive and recognizable brand identity.

I'll also discuss the common mistakes people make when it comes to font selection and offer tips for how to choose fonts that work well together.

It's important for every biz owner to know how to choose fonts that fit their brand's personality, how to pair fonts effectively, and how to ensure consistency across all their platforms.

So, whether you're a new business owner or a seasoned entrepreneur, this episode is packed with useful insights that will help you create a memorable and cohesive brand identity through the power of typography. Tune in now to learn more!

Read more:

Watch on Youtube at Jacqui Naunton // White Deer

Unlock your access to the free Seriously in Business video series to get your biz looking professional and polished - ready to make more money and attract dream clients. https://whitedeergraphicdesign.com/seriously-challenge

Gaining followers or getting likes on social media means nothing unless those followers are the kind of people who we can't wait to work with (and who one day want to work with us!) AKA. Soulmate clients.

In this episode, Hazal shares with us how we can attract rather than "find" soulmate clients. As well as how we can niche down and really know what makes US different and valuable to our soulmate clients.

Hazal also shares with us her tips to creating content that actually converts by bringing our followers on a journey to help them move from strangers to dream buyers!

About Hazal:

Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures and beyond using her Self, Strategy, Systems framework.

She founded her coaching company, Hey Hazal which has helped her clients book out their business, have their highest cash months and years, leave their 9-5 and most importantly, create an thriving, easeful and authentic online business. She is also the creator and host of the top charting podcast, The Self-Makers Podcast.

FIND HAZAL:

Instagram: https://www.instagram.com/hey.hazal/?hl=en

Free Masterclass: How to Stand Out on Social without feeling like you're faking it https://heyhazal.com/stand-out-on-social-without-faking-it

Website: https://heyhazal.com/

All any business owner on Instagram wants is to stand out! Stand out so they can attract new followers AND keep showing up in the feeds of current followers.

There are 5 tips I recommend every biz owner remember when they are designing their graphics for social media (aka. the visual that will stand out and draw people into the brand and caption).

Keep every post branded #noexceptions

Use "portrait" size instead of "square" posts to take up more space

Hierarchy and messaging - take your viewer on a visual journey of text at different sizes rather than overwhelming with too much info.

Use imagery that is relevant to your business, you or the posts message

Check your analytics and post content that performs. Focus on content that will draw in new followers AND content that will equip current followers

Wanna know your brand style? Take the free brand style quiz: https://www.whitedeer.com.au/quiz

This episode is a little different than usual! I chat with mum and business owner Desiree to learn how she does life, motherhood, home making and business.

We cover: work boundaries, communicating our needs, creating undistracted work times and more!

Desireé Robinson is a a homemaker, homesteader, homebirther that enjoys a cup of tea as well as a family adventure with her husband and 3 young boys. She helps busy Christian moms create schedules that eliminate stress, ditch toxins & experience God given freedom of peace through biblical mindset practices.

Listen to my episode with Desireé on her podcast: https://podcasters.spotify.com/pod/show/wholisticlifestyle/episodes/93-WAHM-Routine--Sabbath-Rest--Mom-Life-w-Jacqui-e20ckcc

DOWNLOAD FREE: Stress-Free cleaning schedule example & template:

https://mailchi.mp/db3b11ac71ea/cleaningschedule

Wholistic Lifestyle Podcast:

https://anchor.fm/wholisticlifestyle

Free Canva Worksheet to plan out YOUR Wow Model: https://partner.canva.com/wowworksheet

Knowing Canva or liking a certain colour are both wonderful things -but they don't make your brand good, memorable, stand out or resonate with your dream clients/customers.

We can't just choose colours, fonts or graphics for our business on a whim - these decisions will help to determine how our brand connects with people, what they assume we'll charge and the kind of people we draw in.

So, how on earth can YOU know what YOUR visual brand should look like?

In this episode I'll share with you the same model I teach my students on how they can choose their brand visuals. It's called the WOW Model and it will change the way you think about creating your brand.

Watch on YouTube: https://youtu.be/ddFeb4fsGJc

Make sure to use this Canva Worksheet to learn dive deeper into making this model work for you! Click here: https://partner.canva.com/wowworksheet Because when you have a consistent, considered and clear brand - you're able to draw in more of the right clients, have a brand that YOU love and are proud to show up with and one that stands out while stands the test of time.

Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it?

In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way.

We also chat different ways that you can build community online even with a low following!

ABOUT NICOLE:

Flutist turned digital marketer, Nicole Riccardo is the Founder & President of NR Media. After working with multi-million dollar business and gaining 10 years of experience in the field, Nicole’s mission now is to empower other musicians, creatives, and freelancers with the business + digital marketing know-how they need in order to create a career doing what they love!

Instagram @nicolericcardo

Setting your business up with the KEY graphics your biz needs can be so helpful to rolling things out quickly and easily - to not get in your own way when it comes time to put yourself out there!

These are the 5 most important graphics I see almost all business owners needing! This ep will unpack each one and the key things you need to think about whilst creating.

Brand
Social templates
Facebook cover
Email Sig
Website/Online presence

Freebies and episodes mentioned:

10 social media post ideas: https://www.whitedeer.com.au/socialideas

Channelling YOUR Uniqueness into Your Brand: https://www.whitedeer.com.au/podcast/channelling-your-uniqueness

Choosing + Pairing Your Brand Fonts: https://www.whitedeer.com.au/podcast/pairing-brand-fonts

There's usually 3 camps you might sit in when you hear the word public speaker:

That's not relevant to me, I'm not a public speaker
AGGHH public speaker. YUCK. Never ever.
Yes! Tell me more how I can improve my craft.

This podcast is for ALL 3 types of people... and especially those of you who fear public speaking or don't think it's for you.

In this interview with Kate Cashman we uncover why ALL voices need to be heard... even if yours is quiet and doesn't sound "confident".

Because 90% of good speaking happens before you open your mouth - it's all connected to your mindset! What do you believe about yourself and what you have to share.

We need your voice, we don't need your confidence.

Tips from Kate:

Start by working out what's really going on in your mind - write down all the things you think about yourself? Write down what you think will happen if you public speak. Brainstorm your fears.

Aim for courage NOT confidence. Start small and flex your courage muscle by putting yourself in small situations you can practice in - give yourself evidence that you can do hard things.

Think about your audience and understand what they ACTUALLY want. Because a lot of nervousness comes from the unknown.

Don't make your nerves mean anything. Good speakers still get nervous - you're still meant to be there.

Remember you don't have to be the ultimate pro in your field - think of yourself as a contributor instead.

ABOUT KATE CASHMAN:

Kate is a holistic speaking coach who supports entrepreneurs and executives to more courageously and confidently speak up and share their passion and knowledge with the world – on stages, in workshops, in offices and boardrooms, anywhere! All in a way that is entirely unique to you.

Website: katecashman.com

Free roadmap to change the way you feel about public speaking: https://katecashman.kartra.com/page/soulful-speaking-roadmap-landing-page

Follow on Instagram: https://www.instagram.com/_katecashman.com_/

Course coming soon!!

Are you thinking about hiring a virtual assistant to take on some of your tasks? That's awesome! But before you go handing everything over, make sure you have a solid brand in place first. Your VA can't work magic if they don't know what they're working with! So, get your branding sorted before you get too excited - otherwise, whatever they create for you is likely to be not related to you or your brand, inconsistent and something you honestly quite dislike.

What do I mean by branding, you ask? Well, it's all the fun stuff that makes your business unique! Your logo, color palette, fonts, and anything else that represents your business's personality. Create a brand style guide laying out your brand's visual rules and make sure your VA has access to all of this and knows how to use it. Don't leave them in the dark, wondering how to make your Instagram look fabulous!

If you're not quite ready to hire a VA, that's okay! This episode still has loads of tips to help you get your branding game on point. And when you are ready to bring in a virtual assistant, make sure you've done the groundwork first. By setting your VA up for success, you're setting yourself up for success too. So, get your branding sorted and let's make some magic happen!

If you're ready to get your brand sorted so your outsourcing is a success - let's work together in The Co+Creation Club. Doors close MIDNIGHT TONIGHT (7th March 2023). Find all the deets and grab your spot here: https://www.diydesignmybiz.com/club

You know those people who just go ALL IN? Who commit to working with you and you just get to sit in awe as you watch the process unfold and the results begin streaming in because someone said "YES"...

That's Lavinia. And Lavinia is not only one of my incredible past Co+Creation Clubbers, but an incredible business owner in her own right.

Lavinia stepped out of corporate into starting her own online business not even knowing what Canva or Instagram were! But she invested in learning, coaching and taking her knowledge from corporate and building an online business where she now serves other women seeking to start their own businesses.

Prepare to be inspired and spurred on as you listen to Lavinia's journey, her focus on building relationships online (not just to sell to but for our own connection and sanity!), and build your knowledge of the customer journey as she shares the 4 stages every customer goes on before they work with you!

Lavinia also shares BTS of her experience in The Co+Creation Club - my intimate, 6 week group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Spoiler: her results are pretty epic!!

Doors to The Club close next week (March 7th) so pop your skates on and save your place inside (almost 50% sold out!): https://www.diydesignmybiz.com/club

About Lavinia Rumbiolo:

Lavinia is a business coach for female entrepreneurs who want to build a biz without the burnout and overwhelm.

At the end of 2020, Lavinia decided that she didn’t feel aligned to corporate anymore and went all in to learn about all things online and business. Coming from a background of sales and leadership for 18 years Lavinia knew business and how to grow sales and teams, but the online space has completely flipped her mindset around how to do good business - it’s all about people.

Now, Lavinia's mission in life is to teach women to create their own economies, not rely on a ‘paycheck’ or have capped salaries- the sky is NOT the limit. She focuses on being economically and financially independent to give women choices and helps them impact the world.

Connect with Lavinia on Instagram:

https://www.instagram.com/laviniarumbiolo/

Balancing who we are and what we love, with being a business owner can be a tricky feat. We are pulled in so many directions, with so many demands, priorities and expectations...

Join me in this episode as I chat with Marlous Teh about ways you can accept your current season in life and business (HELLO being a mum of a toddler whose capacity is far lower than I want it to be).

Marlous was also a STAR student in my sell-out program: The Co+Creation Club so she shares a few insights into the impact the experience had on her...beyond having a "pretty brand".

Doors to The Co+Creation Club only open twice a year - and RIGHT NOW is one of those times. Join us for a business-changing experience where you'll not only work WITH a designer to co+create an incredible brand and/or graphics but also grow in confidence, time, pride, clarity, momentum and authenticity.

Find out more (and see some incredible before and afters) here: https://www.diydesignmybiz.com/club

ABOUT MARLOUS TEH:

Marlous is an Internationally Certified Leadership, Mindset & Energy Coach who supports ambitious heart-centered, leaders, entrepreneurs and change-makers to be their most confident, courageous and powerful selves. Her clients desire to radically shift the playing field and redefine leadership and success, so that they can live deeply fulfilling lives and create the life-changing impact they know they can have with integrity, joy and purpose.

INTSTAGRAM: https://www.instagram.com/marlousteh/

WEBSITE (yes, she made this herself!): https://www.marlousteh.com/

Are you ready to level up your Instagram game and turn random people stumbling across your Instagram into dedicated followers and buyers? Well buckle up, because we're diving into the secret sauce of creating a killer Instagram presence!

Instagram has become the go-to platform for businesses and individuals to show off their brand and reach more peeps. But let's face it, with so much content out there, it can be tough to stand out and make a lasting impression. But don't you worry, we've got you covered! In this episode, I'm spilling the tea on the design and strategy tips that will take your Instagram presence to the next level. Get ready to become an Instagram pro in no time!

The overall question you need to ask yourself throughout all of this is: What would someone stumbling across my feed for the first time think? What can they tell about me and my business from a quick glance?

This episode only just scratches the surface!

Join me LIVE on February the 16th for an EPIC 2 hour session: ELEVATE YOUR BRAND. Together we'll deep dive into how YOU can create an elevated brand experience. I'll show you practical examples, share action steps and even offer live hot seat coaching on your designs/brand.

Places are limited and tickets are only $50. Find out all the details here: https://www.diydesignmybiz.com/elevatelive

It can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages.

But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since).

And I just KNEW I needed to get her onto the podcast to so you could start taking advantage of it too.

Nadine's method gets some of the most INCREDIBLE pieces of copy...but get this, you don't write it - your audience does.

Join Nadine and I as we chat through what you need to implement now, BEFORE you start writing copy for your business. And trust me, I've seen this strategy in action and it WORKS.

PS. This can work if you're brand new to business OR you are a seasoned veteran.

Some top tips to wet your appetite:

BEFORE you start writing, step back and talk to you customer/s. This might be past customers/clients or ideal customer/clients. You could even get your insight from hanging out in places like Facebook groups...without posting a thing!

Look at the words your clients/customers are using, the problems they're having, any objections they might have AND their desires - what's the dream solution?

Tap into messaging that will resonate with your audience so that when they read your content it feels like you are really speaking to them and where they're at.

About Nadine

Nadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.

Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.

Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.

Nab access to Nadine's EPIC The Over-the-Shoulder Tutorial and watch everything you learn in this episode in action: https://candocontent.com/audience

Follow Nadine on Instagram at: https://www.instagram.com/candocontent/

Website: https://candocontent.com/

We're back for another year! Welcome to 2023 with Seriously in Business!

Have you ever wondered what it takes to make your brand truly stand out? What makes a potential client instantly connect and want to work with you? The answer - an "elevated" brand.

An elevated brand experience is one that is professional and considered, making you the standout professional in your field. (Note: A "professional" brand doesn't have to mean a corporate one void of all personality, it can still be fun and playful while maintaining a level of professionalism.) An elevated brand is readable, beautiful, cohesive and super relevant to your dream client.

Because having an elevated brand will help you to:

Set the stage for your offering
Create anticipation, expectation and buzz
Nurture your client along the journey
Exude professionalism and trust

In this episode I'll share with you the five key elements you need to implement in order to create an elevated brand experience for YOUR business - especially if you're a DIYer of your graphics. Not only will this help you stand out in your field, but it will also help you get booked out. Keep reading to learn more about creating an elevated brand experience that will help you and your business thrive.

Can you believe that we're here? 100 EPISODES!!

To celebrate I wanted to do something a little different! I've invited my incredible business coach, mentor and friend, Ellie Swift, to join me as a guest host on this episode.

The roles will be reversed and I'll be jumping into the hotseat while Ellie asks me some epic questions from you, my audience!

We cover everything from my personal life, whether I regret starting a business and the motherhood/entreprenur juggle. Plus letting you in on my worst design mistake, the biggest mistake I see DIYers make and the best way you can save time when designing.

Ellie also reveals a secret live on air that had me aghast!

I hope this episode is inspiring and serves you in your business journey - because I'm so grateful for you. Whether you've listened to 1 episode or all 100: thank you for being here, for learning from me and supporting my little business.

Here's to 100 more episodes!

If you'd like to work with me, doors are currently open for my program DIY Design My Biz (CLOSING THURSDAY 15TH DECEMBER 22). Head here to nab the sale and start creating graphics for your business you are proud of: https://www.diydesignmybiz.com/

When someone works with your business, they work with YOU. So how can you create a brand that captures who you are? That helps people get to know YOU when they see your graphics. That YOU feel proud to promote and show up inside of?

Inside this episode I'll share with you some key things to consider before you create your visual brand (or rebrand) to make sure you graphics OOZE that uniqueness that is you.

Doors for my online course, DIY Design My Biz are closing soon! This price will never be offered again and if you're ready to stop guessing your way through your brand then it's time to jump in. Head to https://www.diydesignmybiz.com/ to jump in and uplevel your brand for 2023!

WOW model podcast episode: https://www.whitedeer.com.au/podcast/diy-own-graphics

Trends are a little overrated...

But I do believe there are strong directions many business owners are going in their graphics that perform well that I'd love to share with you...

Particularly for DIYers creating their own graphics - coz you see: Almost EVERYONE is using Canva now for their designs, so if you want to be DIFFERENT, to actually look like a pro, then implementing these 6 "trends" will help.

Let's dive in!

Simplifying social posts (+ "meta" designs)
Customising templates to make them unique
Custom logos (aka. NO Canva premade logos)
Animation, videos and experiences
Contrasting text sizes to create PUNCH
Open and spacious designs

Which trend are you going to try first?

Join DIY Design My Biz before the sale ends: https://www.diydesignmybiz.com/

And take the Brand Style free quiz here: https://www.whitedeer.com.au/quiz

For some business owners the word Canva either means NOTHING to them... or it's something that strikes a little bit of fear and trepidation taunting them as yet another thing they need to learn!

I want to share with you in this episode why Canva is a MUST for every business owner - even you ;)

I'll go onto the what Canva is and the differences between the Free and Pro versions!

I also chat about all the epic things you can do for YOUR business on this design platform.

Logo design in Canva episode: https://www.whitedeer.com.au/podcast/making-your-logo

Join DIY Design My Biz for half price: https://www.diydesignmybiz.com/

Dear business owner,

Your business is incredible.

What you offer is so beautiful.

I love your passion and your heart for those you serve.

But it's hard for people to FIND your wonderful business if you don't market yourself well.

And one of the biggest tools in your marketing toolkit is your graphics and branding.

AKA. How you LOOK to those around you.

And boy, it plays a huge roll in your success.

And so I want to share with you this message. This encouragement. This insight...

I hope you find it helpful.

Dream big and show up accordingly.

Love, your friendly neighbourhood graphic design coach.

PS. My online course to teach you design is almost 50% off this week (from 24th November). You can find out more here: www.diydesignmybiz.com

ATTN: All wonderful humans thinking of starting a business! THIS EPISODE IS FOR YOU!

Starting a business is no easy feat and there are few MUST DO things that can make the difference between success and sad eyes.

So here are my top 5 steps you need to start working on if you're wanting to start a biz in 2023 (or sooner!).

Choose your biz name, website and social handle
Design your logo
Create a powerful visual brand
Map out your social media plan
Create a tool to draw people to your biz - ie. freebie

I got DEEP into each of these points so grab a cuppa, put in your headphones and be ready to be inspired, equipped and ready to move!

Join the FREE "Seriously in Business" Challenge (22-24 Nov 2022).

Other episodes to listen to:
- Designing Your Own Lead Magnet
- 5 Mistakes NOT to Make When Making Your Logo
- Choosing + Pairing Your Brand Fonts: Top Things You MUST Know

I want to let you behind the scenes of my recent branding photo shoot!

How I prepared, what the day looked like, how I chose my clothing, how I made the most out out of the session... EVERYTHING.

Coz it can all feel a little daunting and mysterious some times so I hope this ep lets you in behind the curtains to the reality of a photoshoot.

You see - photos for a business owner is one of the BEST marketing tools. And certainly one of the BIGGEST things to make designing graphics easier.

Personal branding photos help you share your personality, communicate your brand vibe and help your audience connect with YOU.

It also helps you show up as a PRO and gives you a boost of confidence while you're at it.

I've recorded an episode with my photographer back in ep 31 too, so here's the link if you want to listen to more of her tips too: https://www.whitedeer.com.au/podcast/brandphoto

PLUS! I'd love to invite you to join my FREE 3-day challenge: Seriously in Business. Coz if you're ready to look serious about your biz, I want to help make it happen! 22-24 November! Join free now: https://www.diydesignmybiz.com/SeriouslyChallenge

There are 3 common traits I see in all the business owners I've taught that actually LAST and make GOOD graphics for their businesses.

Coz it seems DIYing might not be for everyone - so in this episode I want to share with you the 3 traits you need to be able to create your own graphics.

And thankfully - these traits are ALL ones that we can cultivate if we don't feel like they're currently strengths of ours!

Curiosity: Are you curious about how things work, about exploring new ways to doing things. Are you curious about YOURSELF and your audience and finding graphics that connect.
Creativity: And not just in the classic sense! Are you able to explore, to find solutions to learn to create graphics that are more than just plain text on a page. Do you love beautiful things!
Continue: Are you willing to try again? To not give up when things don't work the first time. Are you willing to try things a different way or brave enough to build on what you've done in the past?

Foster these 3 traits and you'll have skills that not only serve your business graphics but your business as a whole!

When we get to this time of the year it can feel like things are starting to wind down... but not over at White Deer! I wanted to share with you what I'm doing in these final months of the year to not only prepare for 2023 but to keep momentum rolling NOW!

This is a little bit of an insight into the backend of my business - enjoy listening to my plans, ideas, launches, things I'm changing and things I'm getting help with.

I hope it inspires you as you consider what actions you can take now to build your business and set yourself up for an incredible 2023!

If you're anything like me, numbers are one of your least favourite parts of business.

They're one of the jobs you tend to put off then finally get to later and regret you let your books get so out of order.

Well, I think it's time we change things around and take ownership of this less fun area of our biz.

In this episode I chat with money and business mentor Natalie Hall. She shares with us 5 numbers all biz owners need to be on top of and how we can practically do that through weekly and monthly money dates!

Natalie has seen too many businesses go under due to a lack on money management, but being a business owner herself she can see how tricky all the aspects of running a business is and her dream is to make the money side a little more manageable!

Here are some of my notes from our discussion:

5 numbers:

Your budget: plan out your money goals for the 12 months. Write down sales expected, expenses, investments, wage, super and forecasted profit. You can then make decisions on how you're going to hit those goals. (Look at profit and loss statement for past figures to gain inspiration for these goals)
Cash flow forecast: Cash is king. Weekly cash flow forecast - over 12 week periods. This is the cash coming in vs coming out.
Tax: Speak with an accountant about working out your income tax for the year. Make monthly payments into a personal tax bank account so you're putting it aside and don't get a shock when it's time to pay. Also looking at GST and putting it in a separate account too.
(and 5!) Sales and profit: Profit is what we end up with at the end of the day so it's important to know what our end profit is. Look at sales weekly/monthly and profit end of each month. Compare against your budget and see if you're on track.

WEEKLY: Have a weekly month date! ie. sit down on a Friday and check in on your numbers, reconcile your accounts, weekly revenue, expenses, cash in and out, bank balance and if you need to put any money into your tax accounts. Check invoicing, bills, etc. Look at your expected cash flow for the following week. And a check in on YOU - sleep, eating, family, self care - being aware of you and your mindset.

MONTHLY: Get your financial statements, maybe even print them off!! Profit and loss, cash flow, balance sheet - go through sales and then go line by line in your profit and loss expenses (check it's going to plan and check that it's all correct). Cross check your actuals with your budget. Check bank, cash, tax, super, GST accounts and Plan for the month ahead.

Don't be put off my this list! Natalie explains that once your weekly/monthly dates are set up they won't take long at all and will lead to far more success for your business in the long term as you make informed and wise decisions with your money.

ABOUT NATALIE:

Natalie Hall is a former accountant CPA turned money and business mentor based in Melbourne, Australia. She helps high achieving, 6-7 figure business owners grow their profit whilst prioritising their wellbeing and mindset. Educating women financially so they can learn the power of numbers to grow their profit, as well as supporting them to harness the power of their mind and wellbeing to create the business and life of their dreams.

The end result? Unwavering self belief and trust so they can become the woman they were destined to be.

CONNECT WITH NATALIE:

Website: nataliejhall.com

Instagram: @natalie_j_hall

Your Guide To Growing Your Profit Freebie

It's the question EVERY business owner needs to tackle at multiple times in their business: Should I DIY my graphics, hire a professional, or should I get my VA to do it?

And there's no one right answer for everyone, but there will be one right answer for you in this season.

So in this episode I'm going to step you through the most important things you need to consider depending on your budget, stage of business and priorities.

When we first start our business it can be difficult to know how to infuse our personality and passion into it. Tara didn't have a bad brand, but it didn't quite match her deep caring nature or spiritual focusses - so, in The Co+Creation Club we changed that.

I'm so excited to share Tara's story with you. Discover just how empowering and impactful it was for her to update her branding herself and learn the skills to create promotional material for all of her offerings both during her time in The Club and well after it had finished!

Tara shares of a masterclass she's wanted to create for a year now but has only just now put it out into the world - in part helped by her ability to create her Instagram posts and presentation slides in a way that was fun and deeply resonates with her audience.

Tara even mentions that the kinds of clients she's drawing in now that she's designed her brand around HER are even more aligned.

Listen now to hear Tara's experience of working with me in The Co+Creation Club and if you're excited to join our October round (final round for 2022) then jump in here before doors close October 4th. https://www.diydesignmybiz.com/club

ABOUT TARA:

Tara Winters is an award winning life coach, soul guide, speaker, writer and mother of three children.

Her first career as a corporate accountant saw her working for large multinational corporations. After 20 years of hiding her spirituality while climbing the corporate ladder and playing down her money wisdom in the spiritual world, she now integrates her masculine and feminine energy to create a life of joy, freedom and abundance.

With deep wisdom, a loving heart and a treasure trove of spiritual and financial tools, she supports her clients to create an abundant relationship with money and with themselves. She strongly believes that people who feel abundant in their lives, financially and otherwise, have the power to change our world.

CONNECT WITH TARA:

Instagram: https://www.instagram.com/tarawinters.co/

Website: https://www.tarawinters.com.au/

I wonder if you can relate to Nivek...

"I jumped onto Canva late one night to start working on my brand but I felt so stuck. So uninspired. I felt like I was going to snap! I couldn't look at it all anymore. I need someone to guide me... I couldn't articulate what I wanted but I knew I didn't want to stay in this place any longer."

"Whenever I put anything into the world, I want to be proud of it. But I couldn't find that in the brand that I had or anything I could think of on my own. It was stopping me from launching the podcast coz I wanted to feel proud of it and to be able to shout it from the rooftops... but I didn't feel confident in anything I could create on my own"

Nivek is a wildly successful business owner but she wanted more, she wanted to grow, she wanted to feel proud of her brand. But her graphics were getting in the way (the opposite of what they're meant to do!).

Listen to this episode to found out what changed EVERYTHING for Niv.

Join The Co+Creation Club! Doors close October 4th.

www.diydesignmybiz.com/club

ABOUT NIVEK:

Nivek Harrison is an Online Business Manager and the owner of The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems. Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems.

After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business.

When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.

GET IN TOUCH WITH NIVEK:

Download '70 Tasks a VA Can Do For You'

Instagram: www.instagram.com/thevirtualchapter

Website: https://thevirtualchapter.co

Podcast: https://podcasts.apple.com/au/podcast/the-virtual-chapter/id1626957686

It's time to get real. Sometimes in business we can keep on trying, keep on hustling, keep on researching... but at the end of the day we still feel STUCK.

We feel overwhelmed, unsure of our next move or uninspired and it's just all too hard.

It's at this point we have 2 choices.

Do we try again - start the process of finding inspiration, researching and brainstorming what we need to do OR
Do you GET HELP. Inject some new insight, professional advice and accountability into the situation.

I have tried both and I have to say #2 results in quicker action, calm steps and better outcomes. EVERY TIME.

And so if right now... your brand is feeling stuck.

You aren't proud of what your business looks like.

You feel embarrassed to put your business out there.

You have ideas but don't know how to make what you need to bring them to life.

You try making things but you're never happy...

It might be time to get some help.

And I would be HONOURED to journey with you.

I have a program, The Co+Creation Club that is a 6 week live experience with me... doors only open a couple of times a year and they will be opening September 14th and closing October 4th and if you know that you need help - it's time to take action.

Find out more: www.diydesignmybiz.com/club

or DM me on Insta @whitedeergd

Sometimes your brand doesn't feel quite right anymore.

You've been in business for a little while now and what you started with isn't what's going to take you to the next level... it's time to expand.

But HOW?

Exploring the possibilities for your brand can be a daunting task but I think here are 6 keys to do it and I want to let you in on what this process looks like for your biz!

Decide whether you should rebrand or evolve.
Confidently explore the possibilities
Move from a "vague" style to a solid direction
Create your dream moodboad
Demystify your fonts
Create colour palettes with feeling

Listen now to dive deeper into what each of these secrets means for you.

PLUS if you're wanting a chance to sit down and dedicate time to this process join me live for the Brand Expansion Vision Session on Thursday the 15th of September!

Buy your ticket here: www.diydesignmybiz.com/expand

Let's talk Landing Page design. Landing page are SUCH an intricate beast that there are SO many schools of thought on.

Thankfully today's guest has worked for some big businesses and done all the testing for us! Join Lex and I as we chat about those pages on our website that often do the selling.

We'll cover:

What makes a landing page different to your general website
Some of the mistakes Lex often sees on landing pages
Whether you need to have external links on your landing page
The 6 key components every landing page needs
How you can visually represent your service even though it's not a physical product
Where you can find great examples of landing pages to inspire you

ABOUT LEX:

Lex Roman empowers early stage solopreneurs find their clients without playing Google and Instagram’s games through her business Super Easy Digital.

A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for companies like Nissan, Macys and The Black Tux since 2010. Now, I’m on a mission to help solopreneurs get seen and get sales without being beholden to big tech.

Snag Lex's offers with your special discount: https://supereasydigital.com/designhacks

Follow Lex on Instagram: https://www.instagram.com/supereasydoesit/

Sometimes all the demands of life just feel so overwhelming... the tasks to do at home (all the cooking, cleaning and managing!), the tasks for work (running your own biz isn't simple!) and everything else... motherhood, relationships, not to mention: looking after YOU!

In this podcast episode I chat to Bridget Johns from Clear Clutter Find Time about how we can not just declutter our homes (not even something I had on my radar to do!), our calendars and minds and how that decluttering can make life a whole lot less overwhelming!

We cover all things from:

How to stop, focus and notice what will work for OUR life and family
What one little step you can take today towards feeling less overwhelmed
The expectations we put on ourselves now that haven't always been that way!
Why clutter contributes to overwhelm
How using a calendar for everyday moments in life can change things for the better!
How you can choose what matters to you and actually find time for it.

About Bridget Johns

Bridget Johns is a city girl that moved to the country vowing "it will just be a two-year stint” then married a farmer! She now happily lives on a sheep and cereal farm with her husband and two children on the Yorke Peninsula of South Australia. For the first 16 years of her career, she worked in State Government and regional development roles supporting economic development, wellbeing and engagement initiatives in education, workforce and skills development and export and investment projects.

In 2019, she asked herself a big, bold and audacious question “If time and money were no object what would I do?”, Bridget said “Be a professional organiser” so she jumped off the traditional career trajectory and followed her dreams and launched Be Simply Free, a professional organising and declutter coaching business in March 2020 just before the pandemic started.

Be Simply Free exists to teach women to reduce their mental load by decluttering their homes, phones, calendars and minds so they can find more space in their homes and time in their calendars to collect moments, not things!

Keep in touch with Bridget:

www.besimplyfree.com.au

www.instagram.com/be.simplyfree

www.facebook.com/besimplyfree

To access six free videos to help you declutter your kitchen, toys, office, sentimental items and linen cupboard join the Be Simply Free community group: https://www.facebook.com/groups/besimplyfreecommunity

How do you know what your brand should look like?

There are so so many styles out there it's hard to choose which is right for you!

In this episode I'll let you in on why it's a non-negotiable to know what YOUR brand style is.

Plus what are the 6 top current styles and how you can choose what yours needs to be!

On Thursday the 18th of August 2022 I'll be releasing a quiz to help you find out your brand style! And the best bit, you'll get given tons of suggestions on colours, fonts, elements, Canva search terms and even a Pinterest board full of inspiration - ALL customised to your result and brand style.

Head to: www.whitedeer.com.au/quiz now

Why do you need to think like a designer when you're NOT a designer?

Well, if you're doing any of your own biz graphics you are YOUR designer and thinking like one will help the process be so much quicker, enjoyable and fail safe.

When I teach design to small business owners I use my White Deer Framework, it's split into 3 pillars but today I want to share with you the "Attitude" pillar. It sits in the middle between "Clarity" and "Content" and is arguably one of the most important parts of the process.

Attitude asks: "How can I think like a designer?"

We cover:

Demystify designer details:

Learn principles
Learn Canva
Learn file types

Cultivate communication:

What message are you trying to communicate?
How can you use colour, fonts, imagery, style to support your message?
How can you use text to make your message clear?

Grow your confidence:

Feeling excited to create helps inspiration to flow
Getting confident (and quick) at using Canva
Enjoying the process equals less burnout

Every small business owner thinks that it won't happen to them.

But the truth is, hacking is on the rise!! And if you're like me [until now] you've had your head in the sand crossing your fingers it'll all be okay.

But did you know: even though a hacker isn't getting that much if they hack you... they can hack more of us quickly because our businesses are not secure so, it's still worth their time and you and I are so at risk!

Thankfully, my guest, Caitriona specialises in helping small businesses stay safe and we chat in this podcast episode what hacking can look like right now and actions you should take to be safe.

CaIT is passionate about protecting small businesses from hackers, CaIT is on a mission to educate businesses and our community to understand the risk of cyberattacks.

The stakes of a cyber-attack are at an all-time high, yet CaIT believes that taking small steps to improve your online security will decrease your chances of getting hacked.

With years of experience working with businesses of all sizes and across many industries, she strongly understands business operations and what is required for business growth. She applies this knowledge when devising and implementing tech solutions that will securely assist with business growth.

Follow CaIT on Instagram here: https://www.instagram.com/cait_cybersafe/

If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day.

So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful!

Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing!

Enjoy, and let these nuggets spur you on!

Rebranding your business is a BIG deal and shouldn't be done on a whim.

But sometimes we get sick of our brand, or it feel really outdated...

So when is it RIGHT to rebrand?

In this episode I cover 5 questions to ask yourself to know if it's time for you biz to get a new look.

Am I just bored? Or is it really time?
Is what I'm doing the same as when I started?
Is my niche still the same as when I started?
Do I feel like this is holding me back? Do I feel embarrassed?
Do I have a full brand? Can I just add to it rather than rebranding?

Listen now to find out what these questions mean for your business. And happy rebranding or NOT rebranding!!

If you'd like some help rebranding, you can work with me in 1 of 3 ways!

1/ Let me teach you in DIY Design My Biz!

2/ Rebrand together in The Co+Creation Club!

3/ Work with me in the One:One Rebrand Experience.

I LOVE scrolling my socials and seeing business owners taking charge of this business by designing their own graphics.

BUT

There are some mistakes I see them make, especially RIGHT NOW, that are jeopardising their professionalism.

Design mistakes that are saying to their audience "I'm just a little side hustle, not a professional you can trust".

Thankfully though, these mistakes are SO easy to fix (whether you are a side hustle or running your biz full time).

In this episode of Design Hacks for DIYers I want to jump in and let you know what these 3 mistakes are and how you can fix them and make sure your graphics are screaming professionalism as well as communicating super clearly!

When a client comes back to work with you again because they loved working with you the first time, it's free!

What I mean is that you didn't have to spend your advertising budget or time getting them to purchase from you because they were already sold on you the first time.

The art of getting return clients comes a lot down to creating a premium experience. An experience that feels nurtured, exciting and smooth the WHOLE way through.

And a lot of this comes down to design.

[Although not ALL design - I touch on quite a few elements on business in this episode, not just graphics].

There are 5 parts to what I like to call the "5 Stages of Nurture". These are the stages someone goes through when they become a client/customer of yours. Right from their first awareness of you to their final interaction after having purchased.

The Pre-Purchase Experience
The Purchase Experience
Immediate Post Purchase Experience
THE Experience
The Post Experience Experience

Inside this episode I dissect each stage and show how you can WOW your clients in EACH one so they are left with the sweetest taste in their mouth and are LOOKING for ways to work with you again and share you with their friends.

This is one of the funnest, easiest and most beautiful ways to grow your business. Enjoy!

Being alive for 29 years doesn't really qualify me to be THAT wise. I know.

But, I do think I have a couple of nuggets to share in the world of business. And so to celebrate my upcoming celebration of another year around the sun I wanted to share with you 29 things that I've learnt before I turn 29.

Some of these lessons I've learned the hard way, others came naturally (thank goodness!!).

Grab a cuppa and tune in as we whip through these hopefully wildly helpful lessons!

And I'd love to know - what are some of your biggest biz lessons? Message me on Insta and have a share (@whitedeergd)

PS. If one of your lessons has been learning the importance of design and you want to step things up a notch in your biz...

Make sure you take a look at my birthday sale! Courses, workshops and coaching all 29% off!

SHOP NOW: https://www.whitedeer.com.au/goodies

Choosing the fonts to use in your business graphics is no small decision! It'll totally impact the way your business will look, how professional it comes across as well as the type of feel people get when they see your biz flyer, instagram or website.

Most biz owners get VERY overwhelmed choosing fonts though - they know it's important but they don't know how to do it well.

Well, I'm here to help - this podcast episode will cover some very important things to think about as well as some of my pro tips to remember.

Choosing fonts can be done once and last you YEARS so it's good to do it right the first time.

We'll cover:

Different types of fonts and what each represents
Different font voices and how that impacts your business
How many fonts you should use in your business
Where you can buy unique fonts from

Canva can be tricky to learn [and master!] - just like all new things!! But dear business owner - you DON'T need a Canva teacher.

I've seen a lot of people who actually are quite apt at using Canva still creating designs that suck... #soz

Because Canva isn't magic.

And design isn't just about prettiness.

Design is about communication...

and it's non-negotiable [as a biz owner making your own graphics] to know about DESIGN and how you can make a good impression with your audience through it.

Do your designs communicate your value?

Do they communicate your message?

Do they communicate what you do at a glance?

Do they communicate and connect with YOUR niche?

Do they communicate your professionalism?

Don't get me wrong - spend time learning Canva, but don't do it at the cost of learning design skills. spend time upskilling yourself in learning key design principles like: hierarchy, colour psychology, contrast, font pairing and more.

You won't believe what it does to your confidence and your biz success - trust me!

If you'd like help with design you can get started with my half-day workshop replay: Brand Slam. Purchase your access here for just $50: https://www.diydesignmybiz.com/brandslam

It's been exactly 1 year since I shared about life, motherhood and running a business - back when bubs was almost 6 months old (back in EP 24).

It's time for another check-in because, honestly? This is the kind of stuff I'd love to hear from other biz women/mothers.

This episode is less advice and most an honest look at where I'm currently at - the struggles, the frustrations and the wins.

Sit down with me for a few moments as I let you behind the curtain on:

How much work I'm actually doing as the main carer for our 18 month old.
Why I run my business the way that I do
The hustle of trying to work in nap times
Being comfortable not wearing makeup
Why I haven't put Mahlie in childcare yet
The struggle of not being present with Mahlie

I hope it gives you comfort on whatever season of life you are in.

Most designers would shout an almost deafening "NO!!!" at the idea of a business owner designing their own logo.

And for good reason!!

Logo design is more than just making a pretty logo for your business.

There are MANY things the common DIYer misses that can be detrimental to their businesses' professionalism, quality and legal soundness.

So, in this episode let me take you deep on the 5 things you must do correctly when creating your logo! (You can thank me later).

We discuss everything from:

Readability across all uses
Legalities around copyright and unique designs
Creating versatile variations to suit ALL your needs
Making a logo that goes beyond the trends
Saving in the correct file format that will make sure you logo is clear, crisp and will take you into the future

Plus, if you'd like HELP while doing this to make sure you really nail these 5 things, join me inside my online course DIY Design My Biz. Doors open now: https://www.diydesignmybiz.com/

Creating content for allllll of the different platforms that we're on, almost constantly can be wildly exhausting.

A few posts a week to our socials, showing up in Instagram stories, sending emails, podcast episodes, reels, blogs... (are you exhausted yet!?)

BUT there is a magical method we can take advantage of to STILL keep up sharing as much but not become inevitable overwhelmed.

It's called repurposing. And it's something I know I need to get better at!!

Repurposing is the idea that we take content from one platform and share it across other platforms, or reshare it on the same platform down the track!

Pretty much it's about doing the hard work of creating once - and the repurposing that wonderful content to use more than once.

Cos it can be A LOT of effort put into one Instagram post only for 5 people to see it! (#amiright)

So in this episode I chat with content wizard, Tahryn Bolt on how you can practically reporse your content.

We cover how to do it, where you can actually repurpose to, how to overcome the idea that you're being repetitive and boring, and so much more!!

Enjoy this ep and get repurposing!!

ABOUT TAHRYN:

Tahryn is the Biz Wizard behind The Social Bolt.

She's a content wizard, a launch wizard AND a biz wizard (business coach for the muggles) - which makes her a tri-wizard aka a triple threat.

She supports her clients to share their magic and create wildly abundant offers, booked-up launches and magical content through 1:1 Business Coaching and her programs The School of Content Wizardry & Become a Launch Wizard.

And in the process she's built a 6-figure business based around the things she loves and being authentic AF in the process.

Tahryn works alongside her Barketing Manager Ned (her 8 year old Border Collie) and together they love to curl up on the couch, with a glass of red wine in hand, watching Harry Potter.

LINKS:

Tahryn's Website - https://thesocialbolt.com.au/

Tahryn's Instagram - https://www.instagram.com/thesocialbolt/

TAHRYN'S TIPS:

Once a month look at your best performing posts on Insta (or podcast episodes) and the topics you cover - then note all these down (these are you best topics!)

Use google docs, asana, air table to note all this down and continue adding to this list regularly

When first creating content, write it down in a central document - not just straight into an email or on insta

Reuse good posts - either just copy and paste and reuse as is, or slightly tweak.

Email your list the content from some of your best social media posts

Blogs: again, steal a best performing post and email out! Also share these to your Instagram (can spread this out over multiple posts).

“The Club reignited my love and excitement for my business!”

Laura came into the club with a beautiful logo but wasn’t sure how to translate into her everyday graphics that would do her truly incredible offerings justice.

But boy, Laura took these 6 weeks in the club and made them work for her!! We created SO MUCH together.

She now has so much ready to take her business forward for YEARS - not only for her, but her team.

In this episode I chat with one of my clients, Laura Banks, on her real experience in The Co+Creation Club - The intimate, 6 week group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Laura chats about how she had no real idea what she was signing up for, the change it made to her business and confidence and what it's really like working with me.

If the club piquing your interest, do yourself a favour and look into it. Doors close May 16 2022 - find out more here: https://www.diydesignmybiz.com/club

It might be the experience that changes everything for you.

Every business owner must make this decision - will they choose to hire a graphic designer to create their graphics, or will they roll up their sleeves and do it themselves?

If you've chosen the latter than this episode is for you. I want to share with you my White Deer Framework - a framework I've never actually shared publicly before but that underpins everything I do with my students and clients.

This framework will take you through the order you need to tackle the design process in your biz.

Picture 3 overarching pillars that cover the steps in this process: Clarity, Attitude and Creation.

Clarity asks "What does my brand need to succeed?"

Here you need to start by looking at your brand and WHO you want to serve, WHY your business exists and EMBRACE your originality and uniqueness.

The next step, Attitude, asks "How can I think like a designer?"

You must now learn how to communicate! Design isn't about looking pretty, it's about communicating your value and message. You must demystify designer details, cultivate communication and grow your confidence. Educate yourself on file types, font pairing, conceptual design, hierarchy... all the things!

Finally, it's time to Create and ask "How can my graphics support my business?"

It's only after tackling those first two pillars that you can make it to this section confident, sure, inspired and have the skills to actually create designs that 1. don't take you forever, 2. don't leave you running for the hills and 3. your audience actually love and act on.

I want to say to you - you don't have to do this alone. Even if you've chosen the path of DIYing, you can still be supported. I call it Co+Creation and I have a whole program dedicated to walking alongside business owners... taking them through these steps, holding their hand along the way and helping them create truly impactful and beautiful brands and graphics.

Doors to The Co+Creation Club are open right now and I'd love to have you join us in this 6 week experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Join the club: www.diydesignmybiz.com/club

What does it FEEL like to interact with your business? Not as you, the biz owner, but as a stranger?

Is your experience like walking into the Reject Shop? Fluro lights, a little cluttered and duck in duck out vibes?

Or is your brand experience like walking into a Louis Vuitton shop... perfect lighting and surfaces, spot on tunes and an attendant giving you their full attention?

In this latest ep of Design Hacks for DIYers I chat through the power of a brand experience, the areas of your biz it can impact and some of the things you need to start thinking about if you'd like to create one through your graphics...

Because when our brand experience is top notch your business has more power to scale, grow (and charge the premium price tag - whatever that is for you!).

If you'd like some real help in this area join us for the Elevate Your Brand virtual workshop running Tuesday the 3rd of May! 10am-12pm AEST. We'll look at your brand and get things kicked off with elevating your Instagram feed.

Buy your ticket here: https://www.diydesignmybiz.com/elevate

You'll leave with:

Clarity on your visual brand so that your biz is READY for the next level
All the tips on knowing what it takes to create your own client converting Instagram grid
A professional and consistent brand that reflects the new levels your business is striving for.
Time to sit and smash out everything you've been putting off!

Can't wait to have you there!

Me: Mum, I'm hiring a VA!

Mum: A what?

Me: A virtual assistant?

Mum: Huh? Like a computer assistant?

Me: No, like a personal assistant... but she's not with me in person, she helps me online.

That is a bit of a glimpse into the convo I had with my mum a few months ago when I first hired a virtual assistant.

But it wasn't a quick decision. I'd been thinking about it for a year or so but was never sure when the right time would be.. or if I had enough jobs to give a VA... or if I WANTED to hand things over to someone else (how could anyone else do something as good as I could??).

In today's podcast episode I chat with Online Business Manager and virtual support agency owner, Nivek Harrison on all things you need to know when it comes to hiring a VA.

We chat:

How to know when it's time to hire

What kind of things you can get help with in your business

How to find the right person

and how to onboard your new VA

ABOUT NIVEK:

Nivek Harrison is an Online Business Manager and the owner of The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems.

Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems.

After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business.

When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.

GET IN TOUCH WITH NIVEK:

Download '70 Tasks a VA Can Do For You': https://thevirtualchapter.co/70-tasks

Instagram: www.instagram.com/thevirtualchapter/

Website: https://thevirtualchapter.co/

When we're in those early stages of business (and throughout and whole business to be honest) there are TWO graphics I think are non-negotiables.

Two graphics that we must have sorted to give us a professional, consistent and easeful business.

A style guide: This is a guide to your style. Not only does it lay out your colours, and your fonts but also your brand elements... are you going to have collage style graphics? Or are you going to have minimal designs and colours? Or maybe watercolour and glitter! There is so much more to your brand than just the fonts or colours and the more we have this nailed the more recognisable and brand will be AND the easier it will be to vreate graphics for.
Social media templates: Social media has got to be one of the things business owners dread the most. They don't know what to post or what things should look like... and this usually stops them from posting at all (or far less regularly than they should!). So, creating a set of social media templates that are already designed to match your brand can be a game changer! Now all you have to do is tweak some of the text or replace an image and you can put up a new post in minutes!

Once you nail these two things in your biz design becomes a lot less daunting and maybe even enjoyable! If you'd like help with this I'd like to invite you to the Brand Slam on Thursday the 7th of April 2022. This is a 1-day online workshop to help you to create both your style guide and social media templates in a day full of inspiration, support and encouragement.

BUY YOUR TICKET HERE: www.diydesignmybiz.com/brandslam

Writing a Sales Page can be SUCH a daunting task! Sales pages are those long form web pages that we use to sell something - most often, an online course or program.

But there are SO many things to know...

How do you know what to write?

How long should it be?

What do I need to focus on?

All. The. Things! In this podcast ep copywriting genius, Nami, gives us some incredible insights! Including uncovering some of the biggest mistakes she sees entrepreneurs making in their sales pages.

Listen now to get your sales pages actually SELLING!

PS. Keen to join in on the Brand Slam on April 7th!? You're invited to join us in this 1-day online workshop to ace your brand style guide and smash your social templates so you feel confident in your brand to win dream clients. BUY YOUR TICKET HERE: diydesignmybiz.com/brandslam

ABOUT NAMI:

Nami Clarke helps course creators, coaches and consultants shake imposter syndrome and take their launch sales from beige to badass.

The creative refined her magic toolkit of copywriting, sales, and content strategy while running a photography studio for 10 years in one of Melbourne’s fancy postcodes. What surprised Nami more than the fact that she made use of her Arts degree was realising she could support so many other business owners who dreamed of ditching the 9-5 grind to launch their own business too. Today she works with private clients worldwide, while her online course, Course Launch Confidence, is due for release in April this year.

Along with the results she helps clients achieve in their businesses, Nami's written work has been published by Mamamia, Elephant Journal, Huffington Post, and more... but nobody likes a bragger. She lives in Bendigo, Australia.

Connect with Nami:

namiclarke.com

instagram.com/namiclark

Have you ever thought about designing your social media posts, or your business logo but felt overwhelmed and given up before you started?

Or maybe you've created a design but you just can't bring yourself to post it anywhere coz you know it's not perfect...

Or are you just too scared to even login to the Canva account you created 6 months ago and attempt to make something?

Mindset can play a huge role in how well we can create graphics for our businesses - or if we even start!

In this podcast episode I want to help you to get out of your own way in your journey to being able to create graphics that not only look amazing but create momentum and success for your business!

We chat about:

What's hindering your creativity
How confidence impacts your skills
The myth of perfectionism
and allowing yourself space to create (and not copy)

The existence of my whole business is targeted at one thing - helping biz owners create their own graphics, posts and logos.

But WHY should a business owner actually do it? Actually, get onto Canva and make their own graphics over hiring a designer?

I firmly believe there's a place for both BUT in today's podcast episode I want to share with you my FIVE favourite reasons to know how to make your own incredible biz graphics.

Gives you the control
Can create any time
Your graphics reflect you
Can change in the future if needed
Saves money and ongoing costs

Want to learn more about creating your own GOOD biz graphics? Here are a ton of free resources to get you started: https://www.whitedeer.com.au/freebies

Selling can often feel kinda awkward and yuck... BUT one of the best ways I know of to sell authentically is to share stories.

As humans we are so pulled to stories. They pull us in, make us feel things and often guide us to discover something new.

And so to learn how to tell stories in our business can actually be a really powerful and natural way to sell.

And it's NOT just in using your brand story - but almost ANY story can be used to somehow educate, entertain and connect with our audience.

In this podcast episode I chat to storytelling expert, Sarah Beisel on how we can use stories in our business. We chat about where you can use stories and how they can be so powerful! As well as some tips to get you started on your storytelling journey!

BIO:

Sarah is a Copywriter and Storytelling Coach to Christian Entrepreneurs. She focuses on helping her clients promote themselves in a way that feels natural. Sarah teaches authentic marketing through storytelling in her program, the Authentic Storytelling Academy. Get started with her free story prompts at sarahbeisel.com/starthere

Links:

instagram.com/sarah.beisel

facebook.com/groups/authenticchristianentrepreneurs

sarahbeisel.com/starthere

Creating graphics for our business isn't about making "pretty things". Design is actually all about COMMUNICATION.

Communicating our message.

Communicating why people should work with us.

Communicating how to take action.

Communicating our value.

Communicating how professional we are.

And in this episode I want to talk to you about one of the biggest problems I'm seeing in graphics that business owners are DIYing.

Graphics that they're making for their business but aren't quite hitting the mark - that aren't COMMUNICATING.

It's quite a simple change but it makes a HUGE impact.

Tune in to find out what it is and how you can make your own graphics stand out and COMMUNICATE!

I see people that look like me EVERYWHERE. In clothing shops, models, ads, in business, as mums... everywhere I look I feel like I'm a part of the conversation.. I'm included.. that I belong.

But for so many other in our country (and the world) they don't see themselves represented. They don't see their skin colour or ethnicity shown.

They don't see themselves in ads,

or in the jobs they dream of,

or on stages,

or running successful businesses.

And so in today's podcast episode I had the pleasure of interviewing Annie Gichuru. Annie is a Diversity, Equity and Inclusion Coach and she shares how we as business owners, can take steps to helping the world to be a more inclusive and beautiful place.

A place where people of all colours are represented, included and seen.

I know you're just going to LOVE this episode. Let it inspire you to action.

ABOUT ANNIE:

Annie is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally & racially diverse, inclusive and equitable businesses.

Annie has become a leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs. Annie’s grace, gentle spirit and passion for a racially equitable world is setting her apart in the coaching and personal development industry as a compassionate educator with an incredible space holding ability.

Jump into Annie's world via her instagram: instagram.com/upliftingstudiostv/

REPRESENTED Course:

https://www.upliftingstudios.com.au/represented

Wanna know what it's like to have your business transformed by YOU with the help of a designer?

Then this episode is gonna be your cup of tea! Join me as I chat with 2 incredible small busienss owners, Nic Everist and Marie Vakakis. Nic and Marie just finished my coaching program, The Co+Creation Club where they worked on their own business graphics in Canva - but with my help.

As a result they created incredible, professional brands while also having support to know that what they were creating was actually looking great, communicating with their audience AND saving them time, energy and stress!

Marie and Nic designed social media posts, logos, podcast covers, flyers and SO MUCH MORE during their time in the club and boy did they SMASH IT.

Enjoy hearing from these legends as they let you in on their experience and the transformation they achieved.

JOIN THE CLUB! https://www.diydesignmybiz.com/club

Doors close Monday 21st Feb 2022.

ABOUT NIC:

Nic Everist is a visual artist and creative mentor working out of her studio in Geelong, Australia. Endlessly inspired by her travels and explorations, Nic loves to visit new places, discover new landscapes and delve into the stories behind them. Whether that be the story of the places she is visiting, or the connection or intrinsic stories that develop through these explorations. Nic also runs a 4 month Mentoring program and The Full Time Artist Podcast where she helps other amazing creative humans build their own unique, soul led, thriving creative careers.

You can find Nic on instagram at @nic_everist_art or @nic_everist_mentoring

Check out her work over at niceverist.com or join the community of amazing creative humans building their own thriving careers at The Full Time Artist facebook group and listening to The Full Time Artist Podcast.

ABOUT MARIE:

Marie Vakakis is an Accredited Mental Health Social Worker, Family Therapist, presenter, podcaster, and trainer. Her focus is on supporting adults to have better relationships with the teens and young adults in their lives. Marie facilitates programs for parents and carers in a safe, supportive environment in which she teaches skills to help build emotional intelligence and promote positive relationships between caregivers and young people. Through the delivery of innovative and engaging training workshops, clinical supervision groups and a successful podcast, Marie also equips mental health professionals to work confidently with young people. She is committed to improving mental health awareness, reducing stigma, and promoting prevention and early intervention in the field of mental health.

You can find marie on Instagram: @marievakakis and @thetherapyhubcounselling

Or online at thetherapyhub.com.au

When someone works with your business as a solopreneur they work with YOU!

It's so essential that your business not only looks great - but resonates with you.

WHY?

For 2 reasons:

That your audience can get a real idea of what it's like to work with YOU. You are unique, the way you work is unique - let your brand channel that.
So that YOU feel connected to your business. If you're trying to hide who you are and be somebody else in your brand you'll feel distant and aloof - line up who you are with your business and you'll find it so much more fulfilling!!

This episode is a sneak peek of Day 1 in the Seriously in Business Free Challenge - a 3 day experience for business owners to start looking serious in their businesses!! This round is run on Feb 7-9 2022. It's not too late to join!

Join the Seriously in Business Challenge 2.0 here:

https://www.diydesignmybiz.com/SeriouslyChallenge

Have you ever thought "Hmm, I probably shouldn't really be using Canva for my graphics... it's not that professional".

Sure, it doesn't do as much fancy things as Photoshop or cost as much as the Adobe Suite but friends - I use Canva for 95% of my own designs!! (AND my clients who run million dollar businesses).

So, the clincher isn't Canva itself... it's something else.

In this episode of Design Hacks for DIYers I give the goss on why it's not Canva that's the real culprit (the THREE things actually).

I talk to how these mistakes are hindering your success:

Not having a brand strategy
Not knowing how to communicate your message
Not being in the know around good design

LINKS:

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

The Co+Creation Club Waitlist: www.diydesignmybiz.com/club

Most small business owners cringe at the idea of calling themselves a "CEO"... but should we really shrink away from the term so fast?

In this podcast episode I interview Ellie, my business coach and client, on how thinking like a CEO is a non-negotiable for every business owner. Ellie is a mindset and marketing coach that has created MASSIVE results for her clients (including me!). We chat about the game-changing ways that CEO mindset can have on a business.

Because let's be honest, we don't FEEL like showing up for our businesses every day. But sometimes we just have to do what we know is best for our business. Do what's best for driving it towards our goals. Best for growing it in the way that we dream of. Best for creating strong and sustainable income. And to do that, sometimes we've just gotta put on our CEO hat and GET. THINGS. DONE!

Learn how you can put your CEO hat on and let it transform your biz from the inside out!

Ellie and I also chat about the the skills she's seen over and over again in her clients that grow to have successful businesses, and how you can cultivate these things in your own business.

Buckle up for an incredible episode!

ABOUT ELLIE:

Ellie Swift is a Mindset & Marketing Coach for high-performing women who are ready to build heart-driven, intentional and abundant online businesses.

Using her signature Swift Marketing Method, Ellie helps service-based business owners connect with their customers, shine online, and create life-changing results (for both themselves & their clients).

Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a million dollar business in 3 years and has supported her clients as they’ve created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) through both mindset and marketing.

Ellie’s mission is to support soul-led women to experience the lives they dream of through entrepreneurship.

ELLIE'S LINKS

Join the free challenge: https://www.ellieswift.com/thepowerquarter

Website: https://www.ellieswift.com/

Podcast: Shine Online with Ellie Swift: http://ellieswift.com/podcast/

Instagram: @elliehswift

Let's pull back the curtain a little. This Friday hubby and I are celebrating our 5th wedding anniversary. And as a little nod to that I thought what better episode to share with you than an interview and discussion with my lovely husband himself!

Join us in this episode as we discuss:

What it's really like to be married while running a small business each and parenting a toddler
The uncertainty and financial instability of working for ourselves
How we split up time between working, life and parenting

And so much more! I hope you love this little peek into my life and marriage.

LINKS:

The Brand Upgrade: The coaching experience designed to upgrade your visual brand to match the new levels, pivots and experiences your business is going to offer.

Purchase here: www.whitedeer.com.au/thebrandupgrade

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

The Co+Creation Club Waitlist: www.diydesignmybiz.com/club

Toph's website: https://livingitlive.com.au

If making graphics for your business feels hard right now... you're not the only one.

But I want to let you know: Design does NOT have to feel hard.

You don't have to feel overwhelmed when you know it's time to upload a post onto Instagram.

You don't have to put off creating the slides for your presentation next week.

You don't have to get stressed at the idea of making a flyer or business card.

In this episode I want to share with you 3 different things you need to implement to get creating beautiful and EASEFUL designs.

It doesn't happen by accident, but it can happen for you.

LINKS:

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

The Co+Creation Club Waitlist: www.diydesignmybiz.com/club

Want to know a sure-fire way stand out?

Create your own league.

Creating a business that is in its own league means you’re no longer treading water trying to keep up with your competitors, but you’re doing your own unique thing. One that no one can compete with because it’s YOU.

The wonderful Sofia Bernadi joined me on this weeks podcast to discuss how signature frameworks and personal branding can give your business the edge it needs to call in just the right people.

If you don’t have a point of difference and are just copying businesses around you, you’ll always be one step behind them.

ABOUT SOFIA:

Voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal, Sofia Rose Bernardi is a Mindset & Business Coach helping new and rising coaches master their mindset, create an aligned and profitable strategy & grow a 6 figure business using The Rising Coach Method.

Sofia has built a multi six-figure business at the age of 24, and credits her journey to the discovery of the power of the mind and the process she journeyed in her late teens and early 20s of overcoming her own personal trauma to recognise her greatness and potential. Sofia now helps people cultivate confidence through the power of mindset, and scale to $10k+ months in their businesses.

LINKS TO SOFIA:

Instagram: https://www.instagram.com/sofiarosebernardi/

Website: http://sofiarosebernardi.com/

Facebook Group: https://www.facebook.com/groups/risingcoaches

Podcast: https://open.spotify.com/show/2LpKL2G0TMT5jq16Lg8CZs

It's almost the new year! And what could be a better way to finish 2021 and start 2022 than with a collection of Nana's Nuggets!?

If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day.

So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful!

Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing!

Enjoy, and let these nuggets spur you on! Happy 2022!

LINKS:

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

This week I had the pleasure of sitting down with Grace Howes. Business Mindset Coach and all-round-legend!

Grace and I chat about some of the mindset block and hurdles we as business owners can face - and some steps we can take to move beyond them into deeper success and joy.

We cover:

• How we can learn to trust ourselves

• Becoming self-aware and learning what our triggers are

• How to stop getting in our own way

• Things we can do to end comparison

Guest Bio

Grace Howes is a Business Mindset Coach who helps soul-conscious women do their inner work to ditch the self-doubt so they can show up in their full power and create big external results in business.

https://www.kgracehowes.com/

https://www.instagram.com/kgracehowes/

50 Episodes! A baby, a group coaching program and some incredible interviews later and here we are... at episode 50!

In this episode I wanted to celebrate with you (and THANK YOU). I'll be sharing the 5 things I've done that have been PIVOTAL to my success. I can guarantee each of these things has resulted in my business taking huge leaps - and even if I took away one of them, my biz would be in a different place than what it is today.

I hope you learn so much from this episode and hopefully, if you implement these things sooner than I did your biz will grow even quicker!

I cover how I:

Learnt skills: podcasts, observing others, courses
Got support: coaching
Leaned into who I uniquely am
Built relationships: committed to different containers and experiences
Got visible: showing up and having a brand I'm proud of

Plus, I have a VERY exciting offer.

To celebrate 50 episodes I'm re-opening doors to DIY Design My Biz or 50 hours only! Doors are open from Tuesday 14th Dec until 8am Thursday 16th.

PLUS PLUS!! If you enrol in this window I will gift you a bonus 1:1 coaching call with me! Join now: www.diydesignmybiz.com

In business, we can't afford to not use our time well. We can't afford to waste time doing things that:

Won't move our business forward
Take us longer than they should

And that's what this episode is about. I've taken a snippet from my workshop Supercharge Sales in Your First Year of Business + Beyond and am sharing with you how you can make sure that the graphics you ARE making ARE communicating!

There's no point creating ANYTHING that's not going to stand out and communicate your value with your audience.

Doors are also currently open for 2 more days to DIY Design My Biz - my online program designed to teach business owners how they can create their own standout brand and graphics!

Enrol here: www.diydesignmybiz.com

It's a non-negotiable. If you want to easily create graphics for your business that not only look amazing, but stand out to your audience, communicate your value and reflect YOU - then you need to first create a moodboard.

A moodboard is a collection of images that stem from research that can inspire you as you create your brand and graphics. It helps you to go beyond "that looks pretty" to "I KNOW what kind of graphic I need to make, and it's going to work to support my business".

You see, once we have a moodboard we have a direction. We're no longer feeling around in the dark trying to work out what our next graphic will look like! We're instead feeling confident of the style of our business and how that translates into what our business looks like.

In this episode I chat you through how business-changing a moodboard can be, as well as how to create a moodboard that reflects YOUR business and what to do once you've got a moodboard (and how you can practically apply it to your biz).

If you want to learn more about creating a business that supports you, join me Friday the 3rd of December 2021 for a free online workshop: Supercharge Sales in Your First Year of Business and Beyond. Register here: https://www.diydesignmybiz.com/register

So many of us running our own businesses love it. But we love it so much that it's often all we do. And when we're not working - we're doing all the errands, house jobs and planning.

But I want to share with you something that I've done since I first started my business. Something I don't always WANT to do, but know I need to do if I want a sustainable, lasting and enjoyable business.

This is quite a personal episode... I don't often share about my faith but I really believe this principle can be so helpful to all biz owners (and humans), not just Christians.

It's the idea of "Sabbath" - one day a week where we STOP. From everything. And we just BE.

I think we so often believe the lie that our worth lies in what we DO. How much we work, what we earn, what we own, what we can achieve... but what's left of us when we stop and just exist? When we stop trying to earn our place on this planet and just enjoy our present moment without striving or comparing or wanting something different to what we already have and who we already are.

Once a week I take a day where I completely stop. Every single week. No matter what's happening - in the middle of a launch, or when life is ridiculously busy. Any time.

And I choose NOT to do chores, to not do errands, to not consume social media, to not do work. And instead, I write myself an a la carte menu of things that I love and I do those! I read, journal, walk, eat delicious food, relax with family... anything that energises me!

This day is one I look forward to every single week. It's often the highlight of my week.

BUT it has to be a choice. It's HARD to stop. It's the opposite of what I naturally do.

It's hard to get all the chores done before my day off. It's hard to trust that I'll be okay even if I don't hustle. But gee it's worth it.

If what I want to do in my life can't be achieved in 6 days, then I'm doing too much.

So, I'd love to challenge you - what might a "sabbath" look like for you? Are you willing to risk stopping? To let your worth be found outside of what you DO?

Try is one day. Then try it again. And then again. And let it become a rhythm of your life.

I also want to acknowledge that in our current, unjust and unfair world that this might not be possible for everyone. There is an element of privilege that comes with being able to rest. I firmly believe this SHOULD be for everyone, and could be... if we as humanity chose to really care for one another. But, if you, my friend are not in a place where stopping is possible - I pray you can find rest and rejuvenation in the little moments. You deserve it too.

Being the “expert” in our field is a RIDICULOUSLY daunting phrase. Yet, in business, we’re told so often to claim this word for ourselves.

In this podcast episode, I chat with Rachel Kurzyp on what being an “expert” really looks like NOW. And it’s NOT studying for 10 years, practicing for 20 years, and wearing a tweed blazer that does it.

Being the expert can be a simple as combining your unique passions together. As being one step ahead in the journey than your client.

Let’s learn to claim our unique expertise and share with the world how we can help them.

Rachel and I also cover 3 simple ways to claim your expertise:

Knowing your leadership style
Talk about your results and how you support your clients (in a different way than everyone else is doing!)
Share content that connects with your audience (even things that aren’t “business-related”!)

Connect with Rachel:
Instagram: @rachel_kurzyp
Website: rachelkurzyp.com.au
Podcast: rachelkurzyp.com.au/the-rachel-kurzyp-show/

What does it take to carry a brand from just starting out to 7 figures? Well, SO many things... But one of them? A killer brand and graphics.

Erika at The Queen of Confidence has been a client of mine for almost 3 years, and while I no longer take on 1:1 done-for-you clients Erika and I wanted to share with you how design has impacted her business.

The Co+Creation Club has its doors open RIGHT NOW until the 15th of November 2021 (unless sold out prior - only THREE spots are currently left).

The C+C Club is an intimate, 6 week group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Join now: www.diydesignmybiz.com/club

Connect with Erika:

Instagram: @thequeenofconfidence

Website: thequeenofconfidence.com

Let's find out your unique flavour! If you don’t know your vibe you’ll feel constantly unsure about your brand. Second-guessing yourself all the time.

And the worst bit? Your audience can smell it.

If you aren’t sure about your brand, you can bet your audience is even more unsure. This leads to confusion about what you offer...your audience are unsure if your business is for THEM and if they get confused you can bet they'll be navigating away from your business because it just doesn't make sense and they don't have the time to try work it out.

And if you’re like me - that is the LAST thing we want. We don’t want customers edging away from us and never buying from us. We want the opposite! We want to be drawing in the RIGHT people who feel aligned with us, sure of what we offer and excited to purchase.

So in this episode I share with you a sneak peek into DAY 1 of the #SeriouslyInBusiness challenge as we look into how YOU can uncover YOUR unique brand.

Join in on the challenge free here: www.diydesignmybiz.com/seriouslychallenge

Join the Seriously in Business 4-day FREE challenge HERE.

I was chatting with a business owner recently, asking her why she believed design was so important to a successful business...and she replied with a phrase that I LOVED. She said,

"Because it looks like you're seriously in business.”

So. Spot. On!

It painted the picture so perfectly.
There's SUCH a difference between those businesses that look like a little side-hustle and the ones that you CANNOT wait to work with.

🍉Between those businesses that look like they aren't in it for the long run and the ones that look like they've been around forever (in a good way).

🍉 The ones you are nervous about working with and the ones you seem to just trust immediately.

🍉 The ones that look like they don't know what they're doing and the ones that look like they're seriously in business.

And it often all comes back to how the brand looks.

As consumers, we are making split-second decisions about whether a business is right for us... if we trust them to deliver what they promise. 🤞🏻

Does your brand look like you're seriously in business?

In this episode I chat through 4 ways that you can really look serious in business:

Know your vibe

Learn to stop the scroll

Get serious about thinking like a designer

Set up for success with templates and processes

Join the Seriously in Business 4-day FREE challenge HERE to really take action to up-level brand so 2022 can be your best year yet.

You open up Canva or Pinterest and all you see are SO MANY PRETTY THINGS and you're overwhelmed by choice.

Too many options.

It's all so distracting and confusing. PLUS all you want to do is use that new pretty font you found or that super cute colour.

NO. STOP.

Getting distracted has no wins for your business. The key instead is to KNOW your brand. Take time to nut it out in a way that you are solid on what your biz is about, who you serve, the core message of your brand and how that is represented visually.

Once you KNOW what your brand looks like (and you're proud of it) - you know there's no need to get distracted by everything else. You have YOUR look, and you stick to it - anything else is you getting stuck outside your zone of genius and procrastinating the real work.

PLUS, I want to remind you that no one else is getting sick of your branding. No one else sees it every day. Rest in the fact that if you're getting sick of your brand then that might be a good thing because at that point you know that you're using it so consistently that everyone else is beginning to form a loyalty and connection with your brand and recognizing it when they see it in the wild #WIN.

PS. Using the same visual brand doesn't have to be boring. You can still have fun. Promise.

Get confident in creating graphics that connect with your audience: Download the "7 Mistakes that Make Your Business The Last Choice" free guide now.

Selling can feel so yuck - but to have a successful business chances are we're gonna need to sell (I KNOW! Shock horror!).

So what's a small biz owner to do?

Thankfully, there are actually methods we can use to sell in a way that doesn't come across pushy or rude but has service and care at its heart.

You see if you believe in the product or service that you sell, then you believe it will be able to help people...so?

Well once you switch your mindset to knowing that you're HELPING people, you can remember that when you're "selling" you are actually giving people all the information they need to be able to decide if you're offering can HELP them.

And you know what? If you choose to keep quiet and "not sell" then the people you want to help with your offering will never be able to find you.

(Don't worry, I'm preaching to myself here too).

In this episode of Design Hacks for DIYers I'm chatting to guest expert Merit Kahn. Merit is an expert on helping businesses to stop selling, and instead, helping their clients to "sell"ect them (see what she did there!!).

There is a TON of little nuggets of wisdom in this episode. All things ranging from emotional intelligence, creating appropriate offers and SO much more.

ABOUT MERIT:

Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show podcast... and... writer, producer and star of the one-woman inspirational comedy show, "Book of Merit."

With more than 20 years of sales, sales management, coaching, training, consulting, writing and speaking experience, Merit has worked with thousands of clients across multiple industries with one goal in mind... grow sales and influence. She is certified in Emotional Intelligence and earned the highest designation in The National Speakers Association, one held by less than 12% of professional speakers worldwide, The Certified Speaking Professional, CSP.

Merit's work experience and certifications in both Emotional Intelligence and cultural transformation give her a unique perspective for hiring, onboarding, selling and retaining top talent.

CONNECT WITH MERIT:

For FREE resources: http://meritkahn.com/podcast
Need a speaker for your upcoming event: http://meritkahn.com/
Ready to stop selling and start getting SELLected by your top prospects? https://www.sellectsales.com/
Connect with Merit on LinkedIn: https://www.linkedin.com/in/meritkahn/
Email Merit: Merit@MeritKahn.com

It's no secret design can do HUGE things for your businesses success. But HOW?

Well if you're making some of your own graphics I want to let you know of 3 different ways that design can help you save time, attract clients (or customers) and feel proud of your business.

Create a style guide. This is a document that outlines the fonts, colours and graphic style of your visual brand. No longer will you have a mismatch of branding and feel overwhelmed every time you start a new graphic - instead the key design elements are already decided! All you have to do is refer to your style guide.
Know who your audience is. It goes without saying almost, but even I forget this sometimes. Learn who you LOVE working with and who you BEST serve and create graphics that appeal to them.
Use margin and space in your designs. Creating space is one of the EASIEST ways to up the professionalism of your graphics. Leave room around your graphics where the key design elements stay away from the edges. Make sure to also leave room for the eye to "rest" as you create your graphic. Don't feel like you need to squish everything on and into every gap you see!

Want to see this visually explained and get a recap of these points? Head here to download a freebie outlining it all now.

When you first start thinking about running Facebook ads for your business it can feel overwhelming...

Because you know what? It is! There's a lot of things to know!

So, in this episode I bring you a special guest expert, Natalie Alamio.

Natalie is a pro in all things Facebook ads and she comes sharing so much good stuff!

We chat about:

• What you can use ads for in your business

• Why "organic" posts are still important in your business strategy

• How knowing your businesses numbers and conversion rates will help you save money on ads

• How thinking about how YOU buy will make you a better advertiser

• What to do if you only have a small budget (hint: Facebook ads can be expensiiiivveee)

• What you need to know around all the Apple updates and how they affect your ads.

ABOUT NATALIE:
Natalie Alamio is a FB Ads Manager and Funnel Strategist for course creators. Natalie uses ads to help businesses scale and get their message into the lives of more clients and students. She knows that sharing their message is what allows business owners to create impact, achieve freedom and unleash their magic.

Natalie has spent 12+ years honing her strategic and technical skills in the Facebook World of digital marketing. Natalie mixes this strategic superpower and real-world experience with intuition and meaningful data to create ad + funnel strategies that fit her clients personality and business (because THAT’s when the best results happen).

Natalie loves coffee, building Disney Lego and tap dancing, along with cuddling up to her husband Dean, and driving her son to skateboard lessons in sunny Gold Coast, Australia.

CONNECT WITH NATALIE:
WEB: nataliealaimo.com
INSTA: instagram.com/nalaimo
FACEBOOK: facebook.com/nataliealaimo

Sometimes we look around at the businesses around us and feel like they're moving ahead in leaps and bounds faster than us.

And I've gotta admit, sometimes it's true and sometimes it isn't.

But for those times that it is true, it's often because a fellow small business owner has decided to take a leap. They've made decisions in their business that might seem scary but that elevate their professionalism and confidence to new levels.

In this episode of Design Hacks for DIYers I want to chat about one of the key areas I see business owners failing to leap forward and the effect that takes on their business.

We can't always play it safe.

Where are you putting off taking the leap in your business?

Is it your design? Are you just muddling along with graphics that look just OK and that are yelling to your dream client, "I'm not a proper established business, you can work with me but at your own risk."?

You and your business need to put your best foot forward. How are you being perceived? How does your business come across? Does your website look schmick but your socials appear second rate?

Aim higher my friend, getting left behind isn't an option.

Download your free guide HERE for the 7 mistakes that you're making in your graphics that are making your business the last choice.

You know you’re different to everyone else… so why do you try do business the same?

In this episode, I chat with CliftonStrengths™ coach, Amy Pettingill, all about how we can curate a business that works to OUR STRENGTHS!

Our way of relating to others, of managing time/energy…our way our doing business, so that we can lean into our best and serve others out of that place.

How cool!?

About Amy:Using the CliftonStrengths™ Assessment, Amy Pettingill helps individuals & teams unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world where EVERYONE knows their strengths, Amy lives, loves and leads using her own strengths to encourage others to do the same.

In a previous life, Amy was an Event Manager and it was during one of her Event Management roles in which she discovered the CliftonStrengths Assessment, instantly falling in love with it’s impact and thought “I would love to be a CliftonStrengths Coach one day”. Fast forward to the start of 2020 and Amy decided to do just that, hanging up her event manager hat and diving straight in to CliftonStrengths coaching.

Amy is an empath, a visionary, a life-long learner, an optimist & a natural born cheerleader of people and if there is one thing Amy knows for sure, it is that discovering her strengths transformed her life for the better and for good and she knows it will do the same for others too!

Connect with Amy:Website: www.amypettingill.com

Instagram: https://www.instagram.com/amypettingill/

CliftonStrengths Assessment store: https://store.gallup.com/c/en-au/assessments

You've worked really hard on your business to create an incredible product or service - but what if it's getting lost? In this episode I want to share with you 4 ways you can make sure that when you communicate your awesome offer that people can actually read and understand it.

We need our potential clients to be LOOKING at us, then UNDERSTANding what they see, and then ENGAGING with us.

If people can't read what you have to share, they won't ever work with you! So let's use these practical design tips to get your offer seen and understood.

I have a free guide that gives visual representations on what I teach in this episode. You can download it here: https://www.diydesignmybiz.com/7mistakes

The statement “less is more” couldn’t be more true about design - so much so that following the idea of “less is more” around these three areas I discuss could save you time as well as give your graphics a higher chance of not just looking good but connecting with your audience!

In this episode I chat about why you really want to make sure you don't get caught up using too much:
• Text
• Fonts
• Fancy elements

You see, sometimes we just wanna say so much stuff! Other times we see a super pretty font, or a cool sparkle or an awesome glow effect - and next minute we have a cluttered and confusing design.

Instead, learn that most of the time, less is more. Not overwhelming your audience with EVERYTHING but focussing on just what they need.

Tune in to learn why and how you can make sure to use 'less is more' in your DIYed graphics.

Good design isn't the only thing that costs our businesses - it's BAD design we need to watch out for! What is bad design costing your business?

In this episode join me as I discuss what damage bad graphics are doing to your business that could be causing you to:

• Lose clients

• Lose conversions

• Lose value

• Lose connection

• Lose to your competitors

I also chat with one of my DIY Design My Biz students, Monica, on how my design course has changed things for her as she creates GOOD graphics for her own business using the skills she's learned from me! Follow Monica on Instagram at: @monica.d.r

Find out more about DIY Design My Biz at: www.diydesignmybiz.com - I can't wait to have you join us!

Business can either grow slooowwwww or we can supercharge it to grow at a more exciting pace.

I know that for my business I would be in a totally different spot if I hadn't done this one thing. I think I mightttt still be in business but I'd be nowhere near the point I am today.

The secret? Investing in myself and my business skills.

And not necessarily investing when I'm ready, but investing when it's scary!

In this episode, I chat about the 4 reasons why I believe investing in learning and support is the quickest way to grow your business.

Helps us commit - there's no backing out after making a scary investment.
Feedback, community and support - Business is lonely, invest in a program that gives community of like-minded people, to give you feedback on your learning and your business, and support in your growth.
Simplifying ALLLLL the information - there is SO much information out there, invest in a program that has done the hard work, can save you Googling and teaches you the one way to do what you need to do.

Take bold steps in your business and INVEST in your growth. It's the quickest way to move forward.

Follow me on Instagram at @whitedeergd or join the waitlist for DIY Design My Biz at www.diydesignmybiz.com

Marketing is sneaky. We think it's just one little part of our business until we realise it actually encompasses almost EVERYTHING we do.

How we want to be perceived, the language we use, the designs we create, our price point, our product/service, our advertising, our social media... you get the idea!

In this episode, I sit down with Trish from Chromatical and she gives us all the goss on marketing and what it means for our businesses.

I pick her brain on all things from:
• Why marketing underpins all we do in business
• How to not copy other businesses, but be inspired by how they make us feel
• Why we can't just look at someone's social media or emails and do the same thing
• How to communicate just how valuable your product/service is
• Connecting with your customers as a HUMAN
• What to invest in in your business

Join the club here: chromatical.com.au/chromatical-club or follow Trish on Instagram @chromaticalclub

In this episode I chat with the incredible brand photographer, Fi Mims.

Brand photos are almost a non-negotiable for small business owners!

We cover why you need brand photos, how they can help grow your business and build confidence, as well as make creating your own graphics a thousand times easier!

Connect with Fi on Instagram at: @fimimsphotography or at www.fimimsphotography.com.au

There seems to be a lot of pressure to have a "pretty Instagram grid" - meaning a perfectly curated Insta page that looks incredible.

But is it all it's chalked up to be? In this episode I'll chat about when it's important and when it's NOT important to have a perfectly curated grid.

Is it something your business needs to worry about or something you can totally forget about?

Here's a designer's take!

Follow me on Instagram at @whitedeergd or grab your DIY design resources at www.whitedeer.com.au/freebies

What's the perfect way to let people know that you know your stuff?

How can you build trust, connection PLUS grow your email list?

The answer is a "Lead Magnet".

If you've been in business for a little while, chances are you know what this is and have created your own.

But if you're new in the biz world and have no idea what I'm talking about - stick around.

A "lead magnet" (or freebie or opt in) often comes in the form of a PDF document that you give your audience for free in exchange for their email address.

You create a document 👉 share it on your socials (or elsewhere!) 👉direct people to your website 👉they enter in their email address 👉and your email platform automatically sends it through to them. Voila!

It's a way for you to share with them something that is helpful to them, whilst at the same time being able build a connection and set yourself as an expert in your field. Plus, growing your email list is a great business move (that's a whole other kettle of fish!).

SOME TIPS:

✅Only target YOUR niche - your lead magnet should attract the people that you want to serve in your business with your paid product or service.

✅Share your knowledge in an area that meets a current pain point of your audience - maybe even something that's good for them to get sorted before they work with you.

SOME EXAMPLES:

✨ If you're a jewellery maker - How to measure your ring size at home.

✨ if you're a photographer - What outfits to wear in a photoshoot.

✨ If you're a coach - How to get the most out of a coaching session.

There's NO POINT in creating something that never gets read.

You have so many more important things to do my friend than waste time like that.

But what if you create an awesome lead magnet/freebie for your audience to download...

And people actually download it (YIPEEEEE!!!)...

BUT they don't read it.

They open it up, scroll through it and CLOSE it almost immediately after.

This NOT what you're after - you created this freebie to help your audience with a struggle of theirs PLUS you wanted to show off your expertise.

Design plays a massive role in how much people interact with what we create.

Next time you create a long form document think about these things:

✅ Separate your content out over multiple pages

✅Leave lots of "white space" on each page - there's no need to fill every space with text. Let the eye breathe!

✅ Create "hierarchy" on each page with clear headings, and pull outs of interesting information to capture attention.

✅Include lots of branded images and visual elements that support your message.

✅GET TO THE POINT and don't write toooo much. Respect your audiences time. (Bonus: This also makes your document easier to design).

I have my own freebie (go on, stalk how I've designed it 😉) that goes into a few more design tips that can make all the difference to your businesses success: www.diydesignmybiz.com/7mistakes

It's easy to feel like no one sees or cares about your business.

Please firstly know - you're not alone.

Secondly, in this podcast episode I wanted to provide a few tips on how your branding can help combat this.

You and your business are totally unique - when we let our branding and design reflect this we can begin to stand out, even in a crowded marketplace.

Have you actually thought it through properly?

I know I hadn't.

There's more to running your business than performing your product or service.

A key factor in long-lasting business success is thinking the real stuff through...

Do you KNOW your audience?
How do you want your business to grow?
WHY does it exist?
What makes you different from your competitors?

Thinking things like this through is really the OPPOSITE of a good time for me.

I'm more of a "dive right in and figure it out later".

But I've come to learn this stuff is actually necessary and it can make for a more solid business - and in particular - a stand out, successful and long-lasting business.

So, before you design. Before you open Canva. Before you even decide on your business name...take some time to sit down and think. And dream. And plan.

In this episode of Design Hacks for DIYers I sit down with my first international guest, Tasha from Duraca Strategic, as we discuss what you need to think about before you start designing graphics for your business.

We discuss:

• Most important things to think about when starting your biz.

• How to approach design and what to think about BEFORE you begin.

• How to avoid wasting time rebranding.

• Not comparing yourself to others.

Connect with Tasha at her website here: duracastrategic.com

Or follow her on Instagram: @duraca.strategic

Life gets busy, funds are tights and you're caring for a little tacker - how do you manage upskilling for your business at the same time!?

In this episode I chat with Photographer Peta on her experience of what it's been like to invest in herself and in her business to learn design.

Peta joined my course, DIY Design My Biz, at a busy stage in her life but somehow still made it work! And what beautiful graphics she has now to prove it.

Follow Peta on Instagram at @capturedbypeta or join the waitlist for DIY Design My Biz to join other incredible business owners taking control of their business at diydesignmybiz.com

Opening up Canva to see a white space staring you in the face is wildly confronting!

How are you meant to fill it and make it look 1) Pretty, 2) Branded and 3) Communicative?! There's so much to consider and how do you know where to start?

Finding inspiration is my best piece of advice - it gives you ideas to fill the space.

In this episode I'll share with you my top 4 ways of finding inspiration...

PLUS give you some pointers on what to look out for when viewing said inspiration.

You see, it's one thing to find a pretty picture - it's another to know HOW to look at that picture for guidance on what you could create.

Being a new mum is THE single biggest learning curve of my entire life. Throw that in with trying to keep a business running (and GROWING) then you have quite the challenge.

In December 2020 I was so blessed to welcome our baby girl, Mahlie, into the world...

Almost 6 months later I want to share with you a snippet on how that's looked and what it REALLY looks like to run a business with a newborn.

I'll touch on how I prepared my business coming up to her entrance, how long I had off and what life looks likenow.

I'll also share with you a few lessons I've learnt along the way around what my values are for evening owning this business, how rest isn't so bad and why I need to be fussy on any new projects I take on.

Being a mum is both the hardest but most incredible thing I've ever done.

Some days it's all I want to do (boycott workingggg!!) and other days I just want to bail.

But that's the rollercoaster of parenthood.

Connect with me on Instagram: @whitedeergd or checkout my offerings and website at: www.whitedeer.com.au

It's the age old question... at least in the graphic design world.

"When is it time to rebrand?"

Is there a wrong time? Am I allowed to? When is best? How much should I change things?

In this episode of Design Hacks for DIYers we'll chat about the FEW reasons that make it okay to rebrand...

Yep, there's not many reasons you should!

We'll also chat how to keep your brand recognisable and the biggest reason people rebrand for the WRONG reason.

I gotta tell ya, it's one thing to learn design from a designer...

It's another to hear a real experience from a fellow-non-designer.

Listen to my interview with Laura to hear what's practically helped her in her business as she's tackled her own design.

We chat social media, perfectionism, control over your business and designs, and so much more!!

Doors for DIY Design My Biz are opening soon - if you'd like to grow in design and business like Laura, join the waitlist here: www.diydesignmybiz.com (the only way to find out when enrolments open) xx

Connect with Laura:Website • Instagram • Podcast

This podcast is part 3 in a series I’m doing to help new business owners (or those of you who just haven’t got it right yet) get a handle of the platform.

Part 3 is all about Instagram Posts - the head honcho of Insta.

Inside we’ll chat about:

💪🏼The power of Instagram posts

🏦How content pillars support your brand

🙋🏻‍♀️The importance of infusing YOU into your feed

🎨Is it worth having a "pretty" grid?

🌱How perfection is holding your business back

🎛 Patterns are your best friend

️⃣Overview of hashtags

👩‍💻How to create a good post design

💬What to know about captions

Lemme help (even just a little).

This podcast is part 2 in a series I’m doing to help new business owners (or those of you who just haven’t got it right yet) get a handle of the platform.

Part 2 is all about Instagram Stories!! (I promise they're not that scary).

Inside we’ll chat about:

❓What are Instagram stories!?

⏰ How often to share stories

💼 Whether to be polished and professional or real and relatable

🎨 How to brand your stories

📷 Learning to show up as YOU

💬Why you NEED captions

🙋🏻‍♀️ Using interaction to connect with more people

✏️ What to use "highlights" for

Tune in next week for part 3 for the head honcho - Instagram POSTS!

Calling all people confused about Instagram!! 🙋🏻‍♀️Lemme help (even just a little).

This podcast is part 1 in a series I’m doing to help new business owners (or those of you who just haven’t got it right yet) get a handle of the platform.

This ep is part 1 for a reason - it’s all about the setup!

Inside we’ll chat about:⏰If you should bother with Insta

💼My new definition of “professional” and what that looks like for you

🏷Your “handle” and why not to change it

🖼Choosing the perfect profile picture

🧲Writing your “bio” in a way that attracts people to follow

🔗What a “link in bio” is and what to do with yours.

Stay tuned for the next poddy for my tips on your Instagram posts and grid!

There are always certain roadblocks that hold us back when get to creating our own graphics so today I want to debunk a few and give you my 4 favourite design mantras to pin up on your desk to keep your focused and confident.

Mantra #1: Helps you build loyalty with your audience and save time as you create your graphics

Mantra #2: Let's you know that it's okay to not be a design wiz

Mantra #3: Reminds you just to get your stuff out there and not hold your business back

Mantra #4: Keeps you from feeling too frustrated and putting out graphics that no one understands

Tune in to learn each mantra and keep it ready as a reminder when you're in the thick of it!

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Yesterday was International Women’s Day so to celebrate I thought I’d change things up a bit and interview one of my most favourite women, my mum.

As I’ve reflected over the years I’ve come to realise how much Mum has shaped my view and modelled to me what it looks like to be a strong woman in business.

Growing up I saw her rise in her position to being the only female partner in a large accounting firm. I watched her stand her ground, lead confidently and be bold in her role.

For me, it was normal for a woman to be the boss. It wasn’t an anomaly or strange - it was reality.

In this interview I chat to mum about the challenges she faced, the importance of seeking out mentors and being bold to ASK.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

When you’re starting a business, one of the first things we think we need is a logo! And while a logo is great it is only such a small small SMALL part of our whole brand - and even a small part of our visual brand!

I see (and have worked with) so many business owners who want their logo to be EVERYTHING. To have gold foil, watercolour, cursive fonts, a detailed illustration…and more!

But this is the total wrong approach!

In this episode, I’ll be chatting to you about why you need more than a logo to have a memorable (and easy to design with) visual brand and what exactly that looks like!

Why you need more than a logo:You’re able to have a design that is so much more intricate and interesting to your audience!

Your logo is not so busy and complicated that you can’t use it everywhere you want! Hello tshirt, social media icons, watermarks - everything. Easily.

Your brand isn’t set in stone! Your logo can stay the same while your brand continues to evolve slowly with you and your business.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Designing your own graphics for your biz is all well and good…but what if you’re making some detrimental mistakes that affect how effective your designs are. What if your audience couldn’t understand what you were saying? Or how to work with you? Or didn’t stay on your graphic because it made them feel stressed or uncomfortable?

Design can have such a good impact on our business… or it can have an adverse effect, deterring people from your business.

In this episode I’ll chat about 5 mistakes you’ll want to avoid when creating your own graphics.

Free Guide: whitedeer.com.au/diytips

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Social media is a huge part of running a business - but sometimes it's hard to think of what to post! In this episode I'll share 10 different ideas PLUS the graphics that you could make to go with them.

Introduction Post
Quote Post
Educational Post
Promote Your Biz
Testimonial Post
Correct a Misconception
Behind the Scenes
Build Rapport
Advertise a Freebie
What do you do?

I've created a download you can get for free that covers each of these in more detail with examples! Download for free via: www.whitedeer.com.au/socialideas

Perfectionism is a struggle for all of us - particularly when we are creating a design or our visual brand… we just seem to get stuck going around and 'round tweaking and changing trying to find this mythical "perfect".

In this episode I'll share a few mindset hacks to use when you feel like you're just never satisfied and overthinking it ALL.

My tips:

• "Perfect" doesn't exist in design, it's not math!

• Done is better than perfect. Don't procrastinate with perfection.

• We can't please everyone... or even ONE person! Stop trying.

• Good enough is good enough! If your design is branded, clear and balanced - stop tweaking and put it out into the world!

• Be you - no one can tell you you're doing it wrong.

What's the most IMPORTANT thing to remember when creating a design for your biz?

In this episode, I'll share with you the #1 thing you don't want to miss when designing as well as HOW you can create designs that communicate AND convert customers and clients.

Graphic design is more than just pretty graphics or knowing how to use the right programs. It's all about learning to take your audience on a JOURNEY. To communicate to them why they need you and how they can take action on that.

The way we display our information and our value to others can make all the difference when putting our business out into the world.

I wanted to share something a little different this week. We’re currently away on holidays so I’m recording something a little more relaxed for you from our caravan (well, my parent’s caravan)!.

Learn my journey to design, starting my own business and how I grew. I’ll also share with you the mistakes I made along the way and some pearls of wisdom I hope you can learn from around business, branding and growth.

If you need a hand with creating graphics that you are proud of for your biz chuck me a DM on Instagram at @whitedeergd or head to www.diydesignmybiz.com and check out my online design course made just for small business owners... trust me, you'll watch your business confidence skyrocket!

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

How can you gain confidence in your biz?

Looking the part can make all the difference. Is your biz really representing how awesome you are or how much you can help people?

After listening to this episode, sit down and get clear on your biz:

What do you want your business to represent? When people see your brand do you want them to feel calm or excited? Do you want them to trust you? Do you want them to know your are professional, quirky, serious, fun?
Who do you want your business to attract? Sit down and work out what your target audience loves and are drawn to. What colours speak to them? What fonts are they drawn to?
What do YOU love? If your business is based a lot around you then it's important you love how your business looks and that it has a little part of you in it - what colours, fonts, styles, etc. do YOU like?

It's also important your graphics look professional - that they are clear, have good use of space, use colour well, aren't too busy and have a clear message.

If you need a hand with creating graphics that you are proud of for your biz chuck me a DM on Instagram at @whitedeergd or head to www.diydesignmybiz.com and check out my online design course made just for small business owners... trust me, you'll watch your business confidence sky rocket!

What are your options as a business owner who can't afford to hire a professional designer to do everything for you?

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

YOUR OPTIONS:

Hire a designer to do everything
Hire a designer to create your brand and you DIY the rest
DIY everything yourself!

In this episode we'll work out which option is right for you.

Join me and Tahryn Bolt, from The Social Bolt, as we chat all things DIY design! Learn what tools, tips and insights have helped Tahryn create her own incredible brand and graphics to support her growing business.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Or follow Sheridan on Instagram at @thesocialbolt or thesocialbolt.com.au

Design isn't just about making things that look pretty - it's about communicating your businesses value!

In today's episode, I'll teach you 4 practical design hacks to use when you create your graphics to give your business a boost in professionalism, trust and perceived value!

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

ADD VALUE THROUGH DESIGN:

Use quality images
Make sure your fonts are readable
Keep your branding consistent
Keep your graphics open and spacious

In today's episode, you'll learn how much creativity creating graphics for your biz actually takes PLUS my 5 tips on how to cultivate creativity in yourself if you’re really needing a bit of a kick!

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

CULTIVATE CREATIVITY:

Problem Fixing = Puzzle Solving
Train your mind to think differently
Remove the fear of failure
Allow yourself to explore a new space
Fill your mind with inspiration

In today's episode, you'll learn how why it's best for your business to avoid using pre-made templates and what you should do instead!

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

REASONS TO AVOID TEMPLATES:

They’re not branded to YOU
You get stuck (this is huge!)
You’re not actually learning real skills
The perfect template doesn't always exist
No consistency
Lose your uniqueness

In today's episode, you'll learn how you can cleverly use design to get people to WANT to read what you have to say! By taking advantage of design principles and techniques YOURSELF.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

WAYS TO MAKE YOUR MESSAGE IRRESISTIBLE:

Create hierarchy and a visual journey.
Contrast the text to make sure it stands out from the background.
Use clear fonts (not too thin or cursive).

What happens if your graphic isn’t readable?

People give up reading it - it's too hard and doesn't make sense!
Confusion is caused and people don’t understand what you have to offer
Lose clients and connection

Designing your own graphics can be great - but NOT when it takes you wayyyy too long. Especially when there's so much more you can be working on in your business. Time is precious! In this ep I'll chat to you about why design is taking you so long and how you can cut your design time back to make space for what you want!

SAVE TIME DESIGNING:

Build clarity around the purpose of your design, your message and who you're talking to
Plan, sketch and understand your graphics hierarchy.
Research your audience and what they need
Know your visual brand rules (fonts, colours, style, etc).
Don't be afraid to spend time experimenting.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Join me and Sheridan, from Love Your Vibe, as we chat all things DIY design! Learn what tools, tips and insights have helped Sheridan create her own incredible brand and graphics to support her growing business.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Or follow Sheridan on Instagram at @loveyourvibe_ or www.loveyourvibe.com.au

One of the biggest keys to design is that the designs are cohesive and consistent! Join me as we cover how you can make sure your business has a brand that is both recognisable and beautiful!

In today's episode you'll learn why, as successful businesses, we really need cohesive graphics. Plus how you can find ideas to base your designs on and how keep them consistent! You'll also learn the number 1 step to keep those graphics cohesive!

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

Join me, Jacqui, as I launch Design Hacks for DIYers! I'll let you in a little on my design journey and share with you my heart behind why I decided to start helping business owners design their own graphics. Hint: I say "bridge" a couple of times!

I'm so excited to kick things off! The best is yet to come. Stay tuned!