What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely? Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is https://www.linkedin.com/in/aleyda/ (Aleyda Solis) from https://www.orainti.com/ (Orainti), https://www.linkedin.com/in/michaelbonfils/ (Michael Bonfils) from https://www.seminternational.com/ (SEM International) and https://www.linkedin.com/in/japaneseseo/ (Motoko Hunt) from https://www.ajpr.com/ (AJPR).