Marketing is the art & science of attracting people to buy our stuff. Seems pretty straightforward on the surface, but anyone that’s tried will tell you it is not that simple in practice.

When you are part of a growing company - ( and “growing” always means marketing needs to get turned WAY up), it’s just not possible to do everything yourself. More often than not, the teams tasked with spearheading growth don’t even have enough capacity to handle all the must-do tasks, nevermind putting together a strategic plan to guide the work or explore new channels and tactics.