Episode Highlights 4:45 - Marketing Can Only Take You So Far

5:02 - Airbnb's Product Positioning: From Renting Mattresses to Making Millions

9:00 - How To Keep Up With a Changing Market (and Be Like Airbnb)

10:20 - Don't Be Afraid To Kill It—or Change It

P.S. Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.