On this episode we talk about:

• The evolution of person-centric brands
• Tying customers' realities to your brand story
• Building a product you actually need
• The challenges of advertising CBD
• Balancing being a boss and mother
• Advice for building a community for your brand
• Knowing your audience types

Episode Highlights:

06:08 - The Evolution of Person-Centric Brands09:01 - Tying Customers' Realities to Your Brand Story13:31 - Building a Product You're Passionate About15:34 - The Challenges of Advertising CBD16:31 - Balancing Being a Boss and Mother20:11 - Advice for Building a Community for Your Brand22:12 - Knowing Your Audience Types

Founder and CMO, Amanda Goetz

Amanda Goetz is the Founder and CEO of House of Wise, which is a luxury CBD company helping women to live life on their own terms, and take control of their sleep, sex, stress, and wealth. To add to her busy but rewarding life as a mother and a boss, Goetz is also a half-time CMO at Teal—an online community and digital platform that enables professionals working in the tech industry to grow their careers with confidence. With 15 years of marketing and start-up experience, Goetz firmly believes that community builds a brand.