This episode is for you if you've been telling yourself "business is just hard"... and wondering if that's actually true, or if maybe you're making it harder than it has to be (doh).

There's a real difference between the natural messiness that comes with growth (and yes, success is messy; no that's not the problem!) and the kind of hard that happens when you're taking 30 steps when 3 would do. Today we're talking about how to tell which one you're in.

I'm sharing four common ways business owners turn the messy middle into an uphill battle:

• The role your expectations are secretly playing
• The gap between your plan and your actions (and what's actually creating it)
• What connection — or the lack of it — is doing to your momentum
• The confidence disconnect that makes selling feel way harder than it needs to

The question I keep coming back to - one I learned from a colleague at Encyclopedia Britannica, of all places - is: what's the problem you're actually trying to solve? Because when you can answer? Everything else gets a lot simpler.

You don't need to berate yourself to success. You don't need to be shoving yourself uphill. But you do need someone willing to ask you the hard question - because trust me, we are ALL very good at ducking it.

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