Greg Kenneally, CEO and Co-Founder of ECD Lacrosse, joins Bill to talk about changes to NIL rules and how his company is looking at them as a potential part of their marketing plans. Bill and Greg touch on what ECD's pro-endorsements may have to teach them about collegiate endorsements, what would drive them away from college players, and more. ECD Lacrosse is a manufacturer of high quality lacrosse equipment, designed with and for the games' most elite players. Their focus is to advance the sport of lacrosse through passion education and innovation. For more, please visit ecdlax.com