Today, we have Ruby Lin with us to talk about selling on social media and how to NOT be a nightmare in the DMs.

Ruby Lin aka Ruby Sparks is known for her Energetically Aligned Sales Philosophy and other fun (but value-packed) rants on Instagram. With a decade’s worth of experience under her belt in the corporate and start-up space, she’s now coaching new entrepreneurs on how to build their business on their own terms.

Some highlights from the conversation are:

• What many business coaches get wrong when teaching their clients about sales
• How Ruby and Cheryl developed a genuine relationship in the DMs
• Why DM scripts are a total turn off and give off an inauthentic energy
• The dangers of blindly following other business coaches' advice and strategies (and what to do instead)
• And other miscellaneous tips on selling online!

You can find Ruby at @rubysparks.co on Instagram