The Process Podcast is hosted by Jeff Sherman

“How To Develop A Brand Identity And Grow The Brand Equity“ - Greg Writer

My guest today, Greg Writer, was a former investment banker, at 21 years old, He was the youngest owner of a full-service investment bank in the history of the United States. He has raised hundreds of millions of dollars, taken dozens of companies public, and facilitated a number of mergers and acquisitions.

He is the consummate entrepreneur and has been referred to as the Entrepreneurs Best Friend.

One of his companies, Angel Investors Network, is a syndicate of high net worth investors that buy, sell, and invest in early-stage companies.

They help entrepreneurs get the capital they need to grow and thrive. They also provide a number of services and connections to ensure their investments have the best chance to succeed.

He has done some exceptional deals in the past. Everything from partnering with Dreamworks & their brand Shrek, a publicly traded, billion-dollar company, to Master P, who sold over 75 million albums, just to name a few.

He is a serial entrepreneur and currently the President of Celebrity Lifestyle Brands.

KEY TOPICS:

• The difference between a brand and an influencer
• How develop a brand and grow brand equity
• Launching a luxury brand
• How to find your audience
• How to monetize as an Influencer
• Best way to find and engage with Angel Investors

SHOW NOTES:

• The difference between a brand and an influencer [02:21]
• Build Brand Equity that you can sell [04:05]
• How to develop a brand identity and grow the brand equity [05:25]
• Sit down with intention and determined the mission and vision [06:00]
• The Brand Bible and the extra mile details [06:45]
• Launching a luxury brand out the gate [07:30]
• Good, Better, Best Pricing Model [08:30]
• Nikki Minaj making $200 million by launching with KMart instead of Nordstrom [08:40]
• How to find out who your audience is [09:30]
• How to monetize as an Influencer [11:35]
• Print On-Demand Custom Merchandise with Launch Cart [13:56]
• How to find investors for Brands and Influencers [15:25]
• Best way to find and engage with Angel Investors [18:12]
• Put in the work and follow up [21:10]

RESOURCES MENTIONED:

• Print on demand custom merchandise - launchcart.com
• Brand development company for celebrity and influencers - celebritylifestylebrands.com
• World’s largest startup community - angel.co

CONNECT WITH GREG WRITER:

• Instagram: @officialgregwriter
• Facebook: @GregWriterOfficial
• Website: launchlinks.io/u/gwriter

For more episodes of The Process Podcast visit us at www.theprocessshow.com