Some sites are like mean girls. There are some sites that totally stink, but many of them are quite lovely on the outside and a bit like mean girls on the inside. Basically they’re shallow. They lack the things they need to be compliant and well-rounded. 

I'm going to tell you how to take that mean girl website and turn it into the girl the audience is rooting for... 

https://mayecreate.com/blog/8-hidden-things-every-website-needs-copy