When the market needs change, you must change if you want your business to grow like this business owner was able to get his to.
This is Clicks and Bricks Business Podcast 150th Episode. Welcome back! Today we are talking to a business owner who got started selling online before it really caught on by the consumer. He had a hard time explaining to people what he did for work outside of being a lawyer. He felt confident in what he was doing and understood the need for the products he had. So much so that in the last year of owning his first company they were on track to his 19 Million in sales. Check out how Greg made changes in his business in order to fit the new needs of the market.
(01:00) Greg explains how he was an attorney when he and his wife decided to start building their first business
(05:00) Greg tells the story of when the Chicago Tribune called and how it changed his business
(10:00) Greg's story about how people used to ask what he did for work, in 2004-2005 people did not understand selling on the internet could be a full time job
(14:00) Ken and Greg go back and forth about how and when to go all in on your business full time.
(18:30) The story of how he started to make changes in his business and products that they offered to cater to what the market needed
(23:00) The time that he needed to give his team full creativity to come up with amazing ideas for the business to sell to cater to the female market
About Greg: I’ve been doing this direct-to-consumer thing long before it was even a thing, creating one of the first ever menswear brands natively online back in 2004 (The Tie Bar). Built it. Sold it. Tried something new. In 2019, I acquired Beau Ties Ltd. of Vermont, a leading men’s accessories that makes most of its products right here in the U.S. In 2020, we went under a huge transformation that we’re still in the middle of. It’s a challenge I’ve never encountered before...and I’m loving it. I also teach Entrepreneurship at FAU and periodically do speaking engagements, where I share my experiences with others so that they can pursue the dream that I am fortunate enough to be living.
Contact:
LinkedIn: https://www.linkedin.com/in/gregshugar/
WebURL: http://www.beautiesltd.com/
Email: greg@beautiesltd.com
Support this podcast: https://anchor.fm/clicksandbricks/support (https://anchor.fm/clicksandbricks/support)