Episode 25 Who shapes how. Successful businesses are based on growth. Five growth dynamics can transform business value. The scale dynamic The solution dynamic The team dynamic The customer dynamic The sponsor dynamic Your personality is the leading driver of how you will grow your business. The interplay between these dynamics and your personality is where value is created, transformed or destroyed. The book identifies four personality types. The Driver, The Explorer, The Crusader, The Captain Regardless of your personality type you can be a successful entrepreneur Different personalities grow businesses in different ways. You likely have some aspects of all four personalities but one will dominate. Your anchor point. Howard Stevenson described Entrepreneurship as the pursuit of opportunities beyond the resources you control such as Money Access to customers Suitable Talent But the one resource under your control and you can bring to the entrepreneurship game is who you are. And then will guide how you make your decisions. It will drive your choice about strategy, people, products, how your business looks. “Know thyself” Socrates said. By knowing yourself you can understand your strengths and weaknesses. Knowing your weakness should be considered in choosing the people you hire and your choice of investor. Want to know which type you are? To learn Ctrl +Click here.