Taken from Professor Eisenmann's article in HBR May 2021

Case study 1: Two friends, with complementary talents, an identified unmet need and a clear solution to the problem in an industry that was not familiar to them Enough cash to last one year at launch,

Case study 2:

A solid idea, an outstanding leader and top flight team able to attract funds from a leading VC. Proponents of Lean Start Ups and excited to get going.

What went wrong? Listen and find out.