Selling to strangers is hard, it’s much easier if you have a connection with your potential client. In this episode we will hear what Sahil Lavingia tells us on developing your audience.

Congratulations, by following steps outlined in last week’s show which was part manifesto and part roadmap. you have built a community, a product and one hundred customers. You have achieved product market fit. Note the 100 customers is not a hard number, it will depend on your business. If you are a coach, consultant or other solopreneur this number maybe only 5 or even as low as 3. The point is that you have repeat customers.

This week we will look at the advice for the minimalist entrepreneur offered by Savil Lavingia on how to grow beyond 100 customers starting with marketing by being you. Sales got you to 100 customers, marketing will bring you thousands.