• Brandon's new project: Codex - context sharing for developers
• When to raise venture capital rather than bootstrap
• How do you decide to focus on a product when you run a service agency?
• Applying The Mom Test
• Should you ask people to "click to tweet"?
• How to get more reviews for your products
• Adam focusing on launching Here Be Taverns - random tavern generator for RPGs
• Happiness as a function of expectation setting
• Setting goals are valuable to help you focus efforts in the right places
• Adam not impressed with launch checklists you find on the internet such as Startup Growth Kit
• Adam discussing his launch prep
• Knowing your audience and market can help you make for a great launch checklist
• Planning launch in advance allows you to do work ahead of time that can be scheduled
• The power of social media if you hit a tipping point of people talking. Thunderclap (now gone)
• The challenge of community marketing when you don't have time to invest in them
• Adam is really excited to read Traction once he decides what product to focus on
• Potential of advertising in game stores
• Communities as a traction channel and performance marketing