Episode 232Also Available On:The missing link in how People Buy Into YouJune 5Leader NotesIntro* People buy into a leader before they buy into a vision or culture.

They Need to Like You* Tim Sanders book on Likeability * People who came out after biographies of Steve Jobs to counter them.

They Need to Trust You* Character & Competency. Integrity & Ability. * Competency attracts * Character sustains

They Need to Want to Follow You* Able to follow: you’re going somewhere. * Want: Bold Direction.

They need to know you trust them.* You have to be willing to go alone on hills you’ll die on. * You have to be willing to change your path. * People buy into your why (where), they need to know you’ll change your how.

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