We talk about real-world data and the implications of IDFA deprecation.

Now there has been a lot of VERY BAD information being published on this topic. So today we have with us 3 real-world practitioners and some real data about what’s actually happening.

More specifically we will discuss:

1. Real world data and impact of IDFA Deprecation

2. Specific changes to how we do UA and Marketing based on the effects of IDFA Deprecation

3. Implications to product and monetization design

4. Who are likely winners & losers from these changes?

SPEAKERS:

1. Brian Bowman, CEO of Consumer Acquisition:

2. Matej Lancaric, Independent UA & Marketing Consultant:

3. Warren Woodward, Co-founder and Chief Growth Officer at Upptic

Overview:

0:00 Intro

2:15 Games Impact: Real Data

12:02 Winners, Models, Supercell

16:47 Algo Instability, Lookalikes

20:43 Google Performance

23:35 Unity Perf Explained

26:20 ROAS Loss

30:05 Specific Marketing Changes

36:43 SKAdnetwork Conversion Value

43:17 Creative Testing on iOS

44:43 Reactivation Campaigns

46:13 Strategic Maneuvering

48:56 CPG Marketing

53:20 Product Implications

56:42 Winners & Losers

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