Greg Nathan talks to Colin Pearce about strong relationships.

'It's all about the relationships.' So says guest Greg Nathan in Episode 24 of the BE SO GOOD PODCAST. 

Greg's is a house-hold name among franchisees and in any discussion of franchise relationships. He is the founder and director of Franchise Relations Institute.   There’s hardly a franchise owner who has not been enthralled by Greg’s model of a franchisee’s life and their relationship with the franchisor. 

He explains his graph in terms anyoine can understand and even suggests that his modelling applies to families; marriages, teenagers and even every-day boss & employee arrangements.  

WATCH You tube https://buff.ly/2KBhe8b

A quick summary:  

Glee: It starts with joy and enthusiasm 

Fee: Suddenly the reality of paying regular fees pops up. 

Me: The franchisees wonder what they’re getting for the money 

Free: They start to think they could do business opt their own. 

See: Then they see that there are more benefits than they’ve been seeing 

We: Finally the two live happily ever after ( but only when the relationship has been nurtured. But he deepens the conversation with a discussion about how franchisors (the people who own the brand and parent company) have to lead with integrity.