Mind Your Own Marketing Business: Recent Episodes
Mind Your Own Marketing Business
Step into the worlds of advertising, digital innovation and web development with the Mind Your Own Marketing Business podcast series. Our hosts Joe and Tim Barsness connect with top advertising and digital minds to discuss and predict the most important trends.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
In this episode of Mind Your Own Marketing Business, host Joe Barsness from fjorge sits down with Kristen Sweeney, founder of Every Little Word, a boutique content and communications agency. Kristen shares her unique path from the world of musical theater to building a thriving B2B content firm. Through freelancing, self-education, and a deep passion for meaningful storytelling, she’s carved out a niche helping organizations earn attention and build trust with expert-led content.Listeners will gain insights into how Kristen’s team collaborates with subject-matter experts to transform complex ideas into authentic, high-value marketing content. We explore the challenges of brand voice, the importance of internal knowledge sharing, and why effective B2B content starts with real conversations. Whether you're on the marketing team or leading strategy, you’ll walk away with ideas to improve how your organization communicates its expertise.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Ross Phernetton of Shinebox Agency for a candid conversation about the power of strategy, storytelling, and staying true to your creative point of view. Ross shares how an early career pivot from English major to agency leader shaped his path, and why Shinebox’s commitment to deep strategy and singular creative concepts has driven their success over 15 years. From moving into their new Minneapolis office to producing live-action films in a 48-hour challenge, Ross gives listeners an inside look at how Shinebox’s passion and culture fuel their work.The discussion also dives into some of today’s hottest industry topics, including the hype around artificial intelligence and the risks of brands losing their authenticity in a world of misinformation. Ross explains why a beginner’s mindset and a clear, shared belief system are critical for brands hoping to build trust and stand out in the market. Tune in for valuable insights, inspiring stories, and a fresh perspective on what it takes to thrive in the ever-evolving marketing landscape.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Dan Smink, Founder and CEO of Refract ROI, a Denver-based digital marketing agency that helps mid-sized companies turn marketing into a measurable revenue driver. Dan shares his unique journey from high school teacher to product manager in the medical device world, and ultimately, to agency owner, explaining how each step shaped his approach to marketing strategy and business growth.Dan dives deep into the philosophy behind Refract ROI’s full-funnel, omnichannel approach and why so many B2B companies are still relying on outdated sales-driven models. He discusses the financial case for shifting marketing from a cost center to a growth engine, how to balance short-term conversions with long-term brand building, and why pairing execution with true strategic leadership (via fractional CMOs) is a game changer. Whether you’re leading a marketing team or trying to scale your agency, this episode is full of actionable insights.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Joe Skibbie, founder of JRS Mar/Com, to explore the realities of marketing for small and mid-sized businesses. From his early fascination with advertising to launching his agency during the 2008 economic downturn, Joe shares how a deep curiosity and drive for measurable results led him to build a nimble, results-driven team that serves as a full-scale marketing department for clients who can’t afford the Super Bowl but still want Super Bowl-level impact.Joe dives into how his agency helps small businesses punch above their weight by focusing on smart strategy, cost-effective content, and data-driven results. Whether it’s bringing legacy businesses online, building SEO and social strategies from scratch, or competing against VC-backed national brands. Joe and his team are proving that "doing something" often leads to significant gains. From classic car washes to community colleges, this conversation is packed with insights for any business looking to modernize their marketing without losing their roots.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Michael George, technology leader at Avoq. Michael shares his fascinating career journey, from an early start in the airline industry to pioneering travel tech solutions and now driving innovation at a top PR and government relations agency. Along the way, he discusses how his diverse background, including public speaking and authorship, has shaped his leadership style and team culture.Joe and Michael also explore how technology and PR increasingly intersect, from advanced data targeting to navigating the political landscape in Washington, DC. Listeners will hear insights on team building, leveraging big data for smarter marketing, and maintaining bipartisan collaboration within an agency. It’s an engaging conversation packed with practical takeaways for marketers and technologists alike.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Tim Berney, founder and CEO of VI Marketing and Branding. With over three decades of experience in the advertising world, Tim shares how a twist of fate in 1989 led him to start his own agency and how his passion for marketing began long before that. From mowing lawns at age 10 to building a nationally recognized firm in Oklahoma City, Tim’s journey offers insights into staying relevant and impactful in an evolving industry.Together, Joe and Tim explore the emotional core of consumer decision making. Highlighting the staggering statistic that 95% of purchasing choices are emotion driven. They discuss how brands that tap into emotion consistently outperform those relying solely on logic. Tim also offers a behind-the-scenes look at VI’s unique verticals, including behavior change, tourism, and B2B marketing.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Nick Grzechowiak from The Ricochet Moment podcast to dive deep into the pivotal moments that have reshaped some of the world’s most iconic brands. Nick, a self-proclaimed brand nerd and seasoned creative leader, shares how his passion for legacy branding has led him to uncover the stories behind bold decisions that altered the course of companies like Netflix, Pabst Blue Ribbon, and even Birkenstock. From the power of storytelling to the role of risk-taking in brand evolution, Nick illustrates how these ricochet moments often separate brands that thrive from those that fade away.Listeners will be inspired by Nick’s unique lens on branding and the importance of recognizing opportunities for reinvention. Whether it’s navigating plateaus, challenging internal “permissions,” or crafting new narratives, this episode is packed with insights for marketers, business leaders, and creatives alike who are looking to make bold moves and future-proof their brands.
In this episode, host Joe Barsness chats with Justin Komosa from Videospan, exploring the critical role of video in today's digital landscape. They discuss how Google's algorithm changes, particularly the "Hidden Gems Update," have prioritized short-form, vertical video, making it essential for businesses to adapt. Justin shares his journey from Groupon and Kind Snacks to Uber and Zoom, ultimately leading him to Videospan, where he's helping B2B brands create impactful video content at scale.Justin explains how Videospan simplifies video creation, addressing the common challenges of time, cost, and creative ideation. He details how their platform uses AI and customizable templates to produce branded videos in minutes, eliminating the need for extensive editing or dedicated video teams. They delve into the differences between B2B and B2C video marketing, highlighting why Videospan focuses on empowering B2B brands to capture attention and drive engagement with authentic, user-generated content. Tune in to learn how to leverage video effectively and stay ahead in the competitive marketing arena.
On this episode of the Mind Your Own Marketing Business Podcast, host Joe Barsness chats with Todd Leyse, President of Adams Pest Control and Blu Star Software. Todd shares his unique journey from computer science to leading a successful pest control business, including the development of their proprietary CRM software, Blu Star. They discuss the evolution of marketing in the pest control industry, from the days of yellow pages to today's digital landscape, and how Adams Pest Control has adapted and thrived.The conversation delves into the challenges and misconceptions surrounding pest control, including the perceived toxicity of chemicals and the importance of customer education. Todd also reveals how Adams Pest Control is leveraging AI to improve operations, from transcribing and summarizing customer calls to developing a sophisticated chatbot for employee support. They explore the future of AI in the pest control industry and how it will likely shape customer service and operational efficiency in the coming years.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Brian Massey, the founder of Conversion Sciences, to explore the fascinating world of conversion rate optimization (CRO). Brian shares his unique journey from computer programming to corporate sales and ultimately becoming a leader in data-driven marketing. With a blend of science and creativity, he explains why so many businesses struggle to create high-performing websites and how biases often cloud decision-making.Brian and Joe dive into the importance of experimentation, data-driven decision-making, and the tools that help businesses optimize their digital experiences. From A/B testing strategies to AI-driven messaging improvements, they discuss how marketers can refine their websites for better conversions without making costly mistakes. Whether you're considering a site redesign or looking for ways to increase revenue from existing traffic, this episode is packed with actionable insights to help you make smarter marketing decisions. Tune in now!
Join Joe Barsness on the Mind Your Own Marketing Business podcast as he sits down with Jen Radke, CEO of the National Institute for Social Media (NISM). Discover the secrets to succeeding in the ever-evolving world of social media marketing, from navigating the complexities of platform algorithms to understanding the strategic planning and skills needed to achieve real business results. Jen shares her insights on the importance of social media certification, how NISM helps marketers elevate their expertise, and the surprising reasons professionals seek validation in this dynamic field.This episode dives deep into the challenges and misconceptions surrounding social media marketing, exploring the need for continuous learning and adaptation in the face of constant change. Tune in as Jen and Joe discuss the impact of emerging platforms, the legal do's and don'ts of content creation, and the essential role of data analysis in measuring social media success. Whether you're a seasoned marketer or just starting out, this episode offers valuable
In this episode of "Mind your Own Marketing Business," host Joe Barsness chats with Patty Rioux, founder of Odea and TRYBL. Patty shares her unexpected journey into marketing, revealing how a chance conversation with her husband led her to launch her own agency. The conversation then delves into the exciting and challenging world of AI, specifically how Patty and her team at TRYBL are helping businesses leverage AI to streamline operations and gain a competitive edge. Discover how Patty navigates the evolving AI landscape, from initial skepticism to embracing its potential, and learn about the successes and setbacks encountered along the way.
In this episode, Joe and Tom discuss the world of client agency relationships. Tom, the president and CEO of JLB + Partners, shares his insights on the challenges faced by both clients and agencies, and how search partners help bridge the gap between the two. They delve into the client selection process, the importance of tailoring pitches to specific needs, and the overall value of a consultant in navigating the complexities of forming successful partnerships.Whether you're a marketer looking for the perfect agency partner or an agency seeking to strengthen your client relationships, this episode is packed with valuable takeaways.
In this episode, host Joe Barsness sits down with Scott Markman, President of MonogramGroup, a brand agency with a unique history and deep expertise in the private equity sector. Join Joe and Scott as they navigate a conversation that spans from Scott's early fascination with logos to the evolution of MonogramGroup over 35 years, including a fascinating nine-year journey working with companies in China.Get ready for a candid discussion about the true meaning of "brand"—it's not just a logo!—and how it differs from a website. Scott shares invaluable insights into the intricacies of branding for both private equity firms and their portfolio companies, revealing the unique challenges and opportunities within this specialized market. Plus, hear about Scott’s other endeavor, the “Beer Stories for Private Equity” podcast, and how he brings a fun, conversational approach to serious business topics. So grab your favorite beverage and tune in for a lively and informative conversation.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with John Geletka, founder of Geletka+, a thriving 26-person independent agency based in Chicago. John shares his unconventional journey into the agency world, starting with his background in IT and design at Navistar, through pivotal roles at major agencies like DDB and Deutsch LA, and finally, his leap into entrepreneurship with Geletka+. With transparency, collaboration, and innovation as cornerstones, John explains how Galetka+ delivers creative solutions for complex industries like AI, Web3, and software, all while staying grounded in the vibrant arts community.Together, Joe and John explore the evolution of the agency model, dispelling common myths and shedding light on the industry’s unique challenges and opportunities. They also discuss the recent news of a mega-merger between two major holding companies and its implications for clients and smaller independent agencies. Whether you're curious about agency life, the importance of execution in creative ideas, or how to maintain the integrity of a vision through complex stakeholder dynamics, this conversation is packed with insights for marketing professionals and creatives alike
In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Emily Youngblood from Mercury Creative Group. They delve into the powerful synergy between brand strategy and digital infrastructure, exploring how these two elements can propel organizations forward. Emily shares insights into Mercury Creative's approach to brand design and marketing, emphasizing the importance of a strong brand foundation.The conversation highlights the common pitfalls businesses face when attempting to handle their brand and digital needs internally or with inexperienced partners. Emily and Joe discuss the benefits of strategic partnerships, such as the collaboration between Mercury Creative and fjorge, which can lead to more successful outcomes. They also explore the importance of budgeting and time investment in brand and digital initiatives, as well as the significance of understanding the target audience and tailoring strategies
In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Jason Nyhus, the North American GM at Shopware, a rapidly growing ecommerce platform. With a background in marketing and sales, Jason shares his journey from small-town Iowa to his current role at Shopware, a German-based company that has already captured a significant market share in Europe and is now expanding into the U.S. Together, they dive into the world of e-commerce, discussing how Shopware is uniquely positioned to support businesses with complex needs, from pricing models to B2B challenges, and why it stands out from other e-commerce platforms like Shopify. Jason also touches on the emerging trends in B2B commerce, the consumerization of B2B sales, and how Shopware is helping merchants unlock new revenue potential with features such as their digital sales rooms.
In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Dan Bauer, a seasoned marketing expert and entrepreneur. Dan's journey through the marketing arena has been nothing short of inspiring, from his boyhood fascination with the advertising industry to his Harvard MBA education to his leadership roles at major corporations like Citibank and Mastercard. Dan shares insights into his entrepreneurial ventures, including The MBA Exchange and his current consulting firm, Bauer & Associates, Inc.Beyond his professional accomplishments, Dan is passionate about mentoring and giving back to the next generation of marketers. He discusses his involvement in the NSLC Business & Entrepreneurship summer program sponsored by Inc. Magazine, where he inspires hundreds of high school students to develop their entrepreneurial skills and prepare themselves for future success.
n today's episode, we have the pleasure of hosting Ryan Mitchell, founder of In The Flow. Ryan, a seasoned digital agency veteran, shares his insights on navigating the ever-evolving landscape of digital marketing.With the industry becoming increasingly saturated, Ryan emphasizes the importance of differentiating oneself through strategic thinking and outcomes-focused approaches. He discusses how his own journey led him to this realization and how he's helping other agencies shift their mindset from tactical execution to strategic partnership. Tune in to learn how you can stand out in a crowded market and drive sustainable growth for your marketing business.
Thrive Creative, a strategy-first branding and marketing agency focused on the construction, heavy-equipment manufacturing, and specialized transportation sectors, offers a unique perspective to their clients thanks to CEO Tim Hillegonds' background in the industry. Having spent a decade in the corporate world working for an insurance company that insured businesses like the one Thrive Creative now serves, Tim's experience has helped Thrive establish itself as the premier agency in the space.Central to the discussion is Thrive's unique "T-shaped" approach, which shows up in both their organizational structure and client strategies. Tim explains how this concept—combining deep expertise in one area with a broad understanding across multiple disciplines—enables Thrive to effectively bridge the gap between their clients and their clients' target audience. By combining a deep understanding of the heavy industries with their expertise in strategy and storytelling, Thrive Creative delivers innovative programs that not only solve immediate challenges but also position clients for long-term success in the ever-evolving construction and heavy-industry landscape.
On this episode of the Mind Your Own Marketing Business podcast features Chris Mauck, VP and Director of Interactive Technology at Abelson Taylor. Chris discusses his career path from web developer to his current leadership role. He dives into the world of interactive technology, highlighting the importance of accessibility in web design and development.The conversation explores the challenges and benefits of accessibility, including the ethical responsibility to create inclusive digital experiences. Chris shares insights on using tools and processes to ensure accessibility compliance. AI and its potential impact on the development field are also discussed, with a focus on utilizing AI as an augmentation tool rather than a replacement for human expertise.
In this episode of the Mind Your Own Marketing Business podcast, Joe Barsness interviewed Gary Stockert, CMO of Toovio. The conversation delved into the power of AI in revolutionizing marketing strategies.Stockert emphasized the importance of hyper-personalized marketing and how Toovio’s platform leverages AI to achieve this. By analyzing customer data and predicting individual preferences, Toovio enables businesses to deliver highly targeted messages. The podcast also explored the concept of dynamic discounting, where discount offers are tailored to specific customers based on their behavior and purchase history.Overall, the episode offered valuable insights into the evolving landscape of marketing and the potential of AI to drive significant improvements in customer engagement and ROI.
The podcast dives into the world of Emily Steele, co-founder of Hummingbirds. This company acts as a bridge, connecting local businesses with social media influencers in their own communities. These influencers, the hummingbirds, are everyday people with a passion for sharing their experiences. Businesses pay Hummingbirds a fee to create marketing campaigns that these local influencers can then participate in. Instead of a direct payment, the hummingbirds are rewarded with the products or services they promote.
On today's show, Joe welcomes Justin Bieganek, founder and brand advisor of Mercury Creative Group! Justin and Joe dive into Justin's entrepreneurial journey and the spark that ignited his own business. Find out what happened when Justin became his own client and the team walked through their branding process together. Discover what sets Mercury apart in helping organizations uncover and define their unique brand story as Justin shares insights into what makes branding successful and why it isn't always what you think it is. Plus, learn how Mercury has been trailblazing the remote work scene since 2008, proving that distance is no barrier to collaboration and innovation.
This episode of Mind Your Own Marketing Business features Alex Olivero, founder and owner of Curio Digital, a digital agency specializing in Webflow development and design. The conversation explores Alex's career path, his agency's unique offerings, and his predictions for the future of design and development.
On this episode Deborah Carver from The Content Technologist joins Joe to discuss valuable insights for content creators, marketers, and anyone interested in navigating the ever-changing digital landscape. Deborah's passion for websites and measured approach to AI adoption provide a refreshing perspective on the future of online content.Key takeaways:Deborah's career path: Starting from building personal websites in high school, Deborah transitioned through publishing, B2B marketing, and SEO before becoming a consultant specializing in website strategy and email marketing.Website vs. social media: Deborah advocates for websites as a timeless platform for owning your online presence and narrative, compared to the shifting algorithms and ephemeral nature of social media.Specific search queries: She highlights the increasing sophistication of online searches, with users now employing detailed and specific keywords to find exactly what they need.AI for content creation: Deborah sees AI as a valuable tool for assisting with tasks like audio/video editing, wireframing, and summarizing content. However, she emphasizes the importance of human oversight and editing to ensure high-quality content and avoid plagiarism.AI excitement and concerns: Deborah is excited about the potential of AI for data analysis in Excel and code generation, but warns against relying solely on AI-generated content without human review and editing.
Andy Gardner - Corporate Communications in the Healthcare space by Mind Your Own Marketing Business
Tyler Piggott, the founder of Loan for Creative, was interviewed on the Mind Your Own Marketing Business Podcast. He discussed his background, how he grew his agency, and what makes his agency different from others.
In this episode, Joe is joined by Don Berg, President of MaxMedia who shares his path from the film industry, to advertising and landing in the President role at MaxMedia. Don shares his 20+ years of experience sharing stories about how his team continues to drive value for their clients, and how he uses the theory of the untouchable day to remain focused.
In this episode, Joe is joined by Vladimir Stanishevskii, a 3D animator at Neighbor Animation. Vladimir talks about his upbringing in Russia and his education in Italy and Florida. While on a hiatus in Russia during the pandemic, Vladimir worked on “Masha and the Bear” a popular children’s show. He’s now back working at Neighbor Animation doing animation for education, trade shows, digital commercials and more. The two also talk about misconceptions in animation and technology world and how AI can be utilized to support the creative process.
Find Vladimir on LinkedIn and at https://neighboranimation.com/
In this episode, Joe is joined by Colin Hirdman and Shin Son, Co-Founders of Gainspot. Gainspot is a software that was created to help digital marketers create a strategy and understand revenue opportunities by quickly analyzing data. The two talked about the process of founding the company, how it's doing now, and their plans for the future. Find them at Gainspot.io.
In this episode, Joe is joined by Sarah Schlafly from Mighty Cricket. Sarah is the founder of Mighty Cricket, a company she that uses insects as a healthy and more environmentally friendly form of protein. The two discuss how Sarah started her business and her marketing techniques.
In this episode, Joe is joined by Jaci Russo, CEO and co-founder of brandRUSSO. Jaci shares the agency’s four-step process called “Razor Branding™” and details on how to build a brand that changes the conversation. Jaci also gives us the scoop on the book she wrote with her husband and co-founder, “He Said, She Said: Branding”.
This week, Joe is joined by Kathleen Shannon from Braid Creative, a marketing & branding agency based in Oklahoma City. Kathleen talks about her background in the branding industry as well as her experience with blogging, podcasting, and content creation. She discusses how Braid Creative has evolved over the years and the variety of clients that they work with. Kathleen also talks about her own, hugely successful podcast “Being Boss,” and how it rose to success.
In this episode, Joe is joined by Joey Lowery, a Digital Marketing Specialist with Media Shark in St. Petersburg Florida. Joey discusses his vision for the agency and how it came to be, as well as the importance of understanding the market and competitors to stay relevant. They also discuss the digital summit that Joey is a part of and his talk called “5 hacks to steal away competitor traffic” and discuss some of these hacks. joeylowery.comhttps://gomediashark.com/
This week, Joe is joined by Paul Maccabee, president of Maccabee Public Relations, located in North Loop Minneapolis. Paul discusses how the practice of public relations has evolved over the years, the importance of ethics in public relations, and shares his social media tips. He also touches on OfficeMax's World’s Largest Rubber Band Ball and the history of gangsters in St. Paul.
Ever wonder how to make your business stand out from all the rest? This week, Joe is joined by Mike Verret from Verret & Associates, a company aimed at helping small businesses communicate their value in a way that sets them apart. Mike and Joe dive into Mike’s 25+ years of experience in marketing and talk about the coolest things he's done in his career (he’s named a dinosaur)! Learn the value of finding what’s most important to your business in this episode.
Mike’s website: https://www.verretandassociates.com/
Mike’s LinkedIn: https://www.linkedin.com/in/mike-verret/
Mike’s Elevator Pitch Repair Course: https://verretandassociates.thinkific.com/courses/elevator-pitch-repair
In this week's episode, Joe is joined by Sara Bodner, Digital Content Manager at Conklin Media a business growth firm based in Lancaster, PA. Sara and Joe discuss her time living in Cairo, Egypt, and how that got her into marketing. They then delve into SEO, and how to stay on top of trends, as well as common SEO issues found during technical site audits. What are some common SEO misconceptions? Find out in this episode!
Connect with Sara: https://www.linkedin.com/in/sarabodner/ Conklin Media: conklinmedia.com
In this episode, Joe is joined by John McGhee, Managing Partner at Webconsuls, a digital marketing agency with offices in Nashville and Los Angeles. In this episode, Joe and John dive into his background doing PPC, and discuss what it takes to ensure digital marketing clients are successful. Are there key tips & tricks you should know about when it comes to digital marketing? Find out in this episode!
You can find John at john@webconsuls.com or at: https://www.linkedin.com/in/john-mcghee-5239a517/
Joe is joined by Alex Viteri, Chief of Strategy & Engagement at Sleek Machine. Based out of Boston, Sleek Machine is a creative engine that efficiently and effectively generates kick-ass ideas, starting with strategy. Joe and Alex discuss how Alex got his start, and the coolest things he's ever done in his career. They also dive into common misconceptions pertaining to both creative and strategy, and delve into why Sleek Machine believes in “strategy sprints.” Lastly, Joe and Alex talk about the importance of strategy, why it is integral to the creative process, and how it connects you better to your customer.
In this episode, Joe is joined by Mark Jackson, CEO/Founder of Vizion Interactive, a digital marketing agency specializing in SEO, PPC, CRO, and ROI. Joe and Mark discuss the importance of SEO when it comes to web builds, and examine a relevant case study on driving organic traffic.
This week, Joe is joined by Steve Robinson, CEO & Founder of Brilliant Metrics. Brilliant Metrics is a digital marketing agency with expertise in analytics, programmatic and paid social media, and marketing automation using Marketo or Mautic. Joe and Steve discuss common misconceptions around database-driven marketing and dive into the topic of open source marketing automation.
This week, Joe is joined by Dave Annis, Founder of Parallax. Parallax is a venture-backed SaaS start-up helping digital agencies and tech consultancies adopt the best practices necessary to grow with confidence. He and Joe dive into his background working for multiple Twin Cities agencies including Fallon, Zeus Jones, and The Nerdery. Dave discusses why he started Parallax and what impact he hopes to make. He shares what he wishes he knew about agencies 5 years ago and what best practices he has learned through the years.
Find Dave at: www.getparallax.com
This week, Joe is joined by Sarah Dayes, Chief Client Officer at Acceleration Partners, a global award-winning affiliate management agency that works with a variety of top brands. Sarah discusses her background in e-commerce and digital marketing and how she got to where she is today. She and Joe also dive into what affiliate marketing partnerships are, as well as how the affiliate marketing landscape has grown and changed over the years. They also discuss the role of technology in affiliate marketing, as well as advice for brands considering starting an affiliate program.
Joe is joined by Andrew Eklund, Founder & CEO of Ciceron, a 25 year old digital agency. Being one of the original agencies, Ciceron is constantly innovating towards the consumer or B2B buyer through blending the disciplines of data + media + creative into cohesive offerings that maintain a competitive advantage over brands that are entirely reactive to the ebbs and flows of the digital world. Joe and Andrew discuss digital trends that surprisingly took off, as well as how the COVID landscape shifted the digital world. They also dive into what's to come with data privacy and advertising. The two discuss real-world examples including brands like Amazon, Hulu, Snapchat, etc.
Ciceron: https://www.ciceron.com/
Ciceron Atlas: https://atlas.ciceron.com/
In this week's episode, Joe sits down with Christian Banach. The two discuss how Christian helps agencies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. They also dive into Christian's background, promoting concerts and working with entertainers like Pitbull and Lady Gaga. Christian gives tips on outbound business dev, as well as mistakes that marketers and sales teams make when reaching out to agencies.
This week, Joe is joined by Stephanie Ring, Associate Director of Delivery at Envisionit. Envisionit is an award-winning digital marketing agency with a serious ability to generate demand and nurture leads. Stephanie and Joe talk about her journey to her role and some of the fun projects she’s worked on. They also discuss the importance of website maintenance. Why should companies invest in web maintenance? What are some risks if they don't? Find out in this episode!
This week, Joe is joined by Tim Brown, CEO & Founder of Hook Agency. The two talk about how the Hook team was able to drive 100k people to their website in a month. They also talk about the importance of SEO and how to produce quality content. Tim brings his entrepreneurial spirit and provides technical knowledge in this week’s episode. What are 5 things you can do to drive leads to your website? Listen and find out!
Hook's Website: https://hookagency.com/
Hook's Social Media: https://instagram.com/hookagency https://twitter.com/hookagency https://facebook.com/hookagency
Tim Brown's LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%8E%A3-3160bb35/
This week, Joe is joined by Tom Flierl, VP of Marketing & Business Development at Amla Commerce, a global software company that develops scalable and sustainable SaaS eCommerce platforms including Artifi Labs and Znode. The two talk about how Tom manages his role day to day, as well as common software misconceptions. They also touch on where eCommerce is headed, particularly in the B2B space.
Tom’s Email: tom.flierl@amla.io Tom’s Linkedin: https://www.linkedin.com/in/tomflierl/ Tom’s Twitter: @TomFlierl
Join fjorge+Tarmac for a chat on DevOps and Managed Services. Hear from digital leaders on how you can leverage DevOps practices and Managed Services to better serve your customers, and optimize your team’s efficiency.
This week, Joe is joined by Allen Adamson, adjunct professor at NYU Stern School of Business, and co-founder of Metaforce. They talk about his background in CPGs, branding Homeland Security after 9/11, and why the "average is over". The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Adamson's book, "Shift Ahead," which provides insight on why companies have issues moving forward, or shifting ahead. Adamson provides many relevant marketing tips and perspectives using real-world examples.
Have you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing.
Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and why, as well as the pros and cons of outsourcing locally vs. overseas, using a freelancer, or trying to build it yourself.
This week, Joe sits down with Brand Strategist at Zilker Media, Nichole Williamson. Zilker Media is a boutique agency in Austin, TX providing end-to-end brand building for the world’s leading brands and thought leaders. Joe and Nichole talk about her career path, current role, as well as the importance of building a personal brand. They also talk about SEO and social media strategy, and digital trends during COVID.
This week on Mind Your Own Marketing Business, Joe is joined by author and CEO, Chris Birt. Chris is the CEO and co-founder of ABdbuzz. ABdigital is the 4th largest new media firm in Minneapolis and generates awareness and business growth without advertising. Birt also wrote a book entitled, “Awareness Without Advertising.” The two talk about how to generate brand recall by positioning your brand around a “zeitgeist.” What exactly is a zeitgeist? Find out in this episode!
This week, Joe is joined by Laurel Mintz, CEO of Elevate My Brand. Elevate My Brand is a digital and live events marketing agency with a unique offline and online methodology. They work with emerging brands to Paw Patrol, and everything in between. Hear about Laurel's road to becoming an entrepreneur, as well as how her background in legal helps her marketing business, and how she handles everything behind the scenes today. Get insights on what it is like to be data-driven, as well as the importance of setting goals.
This week, Joe is joined by Jeff Walter, President and Chief Innovation Officer at Rhea + Kaiser in Chicago. The two discuss Jeff's background being raised on a farm and his shift into working at an integrated marketing communications agency specializing in the B2B space, with a tremendous amount of expertise in agriculture, equipment, pet care, rural lifestyle, and healthcare spaces. Jeff touches on his experience working with one of his dream brands, John Deere. They also talk about the major difference between targeting in the B2B and B2C spaces, and what's changing. Learn about the next frontier of targeting in B2B and hear some advice for marketers that haven’t made this shift to newer targeting tools but are thinking about it.
This week, Joe is joined by Peter Dawyot, Managing Director of Publicus Community. Peter is an award-winning Brand Strategist that gets to work with the very best marketing, public relations, and digital communications team in the hospitality, resort, and real estate Industry. Learn about the coolest things he's ever done (includes going to the Bahamas for a client) and why he loves what he does. The two also discuss what it means to live, work, and play during this global pandemic. They also further discuss marketing techniques and trends that seem to be changing as a result of things happening in 2020.
This week, Joe is joined by Mike Lloyd, Director of Media & Sales at NAF Digital and Lecturer at California State University, Northridge. He describes his experience marketing on Myspace, as well as delves into the importance of being sales-minded. He and Joe also discuss work from home trends, as well as whether or not desktop advertising will make a comeback at the expense of mobile. What advertising trends will emerge as a result of work from home? Find out in this episode!
This week, Joe is joined by Joe Scartz, Chief Digital Commerce Officer of Velocity Commerce Group. He talks about his start at an ad agency in Las Vegas, and his eventual shift to TPN, where he focused on digital marketing and e-commerce. Scartz shares tips and tricks on how to navigate the world of e-commerce. He also talks about common misconceptions regarding how people are doing sales in the e-comm world. They also dive into the future of e-commerce, as well as who should be selling on Amazon and whether or not it is a monopoly.
In this week's episode, Joe is joined by President of Prime Digital Academy, Mark Hurlburt. They discuss what Prime is all about, including its holistic approach and making technical training more accessible and more human for everyone. Mark talks about current trends in admissions and hiring, and how it fits into the context of today's landscape. They also delve into their career day, and what to expect, as well as what organizations can expect when hiring Prime graduates.
This week, Joe is joined by Adam Smartschan, Chief Strategy Officer at B2B marketing agency, Altitude Marketing. They discuss his background in the newspaper industry and eventual transition into marketing as a writer, and eventually finding his way to strategy. Adam provides insight on why it is important to not just create something that "looks good", and shares some of the useful tools Altitude uses on a day-to day basis such as Hemingway and Unbounce.
Brad Flowers, Partner at Bullhorn Creative, and author of "The Naming Book" joins Joe to discuss his background as an English major, as well as his role at Bullhorn tackling branding and design projects. They then delve into "The Naming Book" and the basic ins and outs of effectively naming organizations. Is "fjorge" a good name? Find out on this episode!
CEO/Founder of VOLTAGE, Eric Fowles joins Tim on this week’s episode of MYOMB. VOLTAGE is a digital creative agency that focuses on fashion brands but even non-fashion brands like Chipotle. They talk about his journey of starting VOLTAGE - the business that came before, having a partner, the market crash, starting solo, etc. They also touch on many other things like making profit while still doing good, moving your brand forward, using the Ikea effect to strengthen your teams and more!
Principal of Monday Loves You, Kevin LaManna, joins Tim on this week's episode of MYOMB! They touch on many things, from Kevin's history to digital fundraising today. They also touch on a couple real world stories including rebranding and web accessibility.
Today on fjorgecast, Tim is joined by Seth Worby of Champ Internet Solutions. Seth, a pioneering SEO strategist and web marketer, founded Champ in 2009, and has been driving results in SEO, eCommerce, and integrated marketing solutions since. Seth has a passion for delivering concrete results and knows how to forge strong relationships that yield significant achievements.
Today on Fjorgecast Tim is Joined by Sharam Fouladgar-Mercer, co-founder and ceo of AirPR. Sharam is the CEO of AirPR, a company he co-founded in 2011. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce. Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Sharam graduated with honors with a BS in Computer Science from Princeton University and an MBA from Harvard Business School. He played NCAA D 1 ice hockey and is fluent in Farsi.
Today on Fjorecast we talk to Adam Kleinberg from Traction Co. Born and raised in New York, Adam bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home. In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB. Adam and his partners founded Traction in 2001 (in the spare bedroom of Adam’s apartment) on the principle that doing great work is easier with people you like and admire. Fifteen great years and a full trophy case have borne out their philosophy. A prolific writer, Adam has published scores of articles in Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year.
Today on fjorgecast, Tim is joined by Jill Draper of Marketsmith, a fast-growing marketing agency born out of direct-to-consumer response marketing. As an analytics-centric agency, Marketsmith uses data to optimize brand communication and deliver greater ROI across all channels. At their core, the Marketsmith team takes pride in their diversity in background and experiences, as well as their openness to new ideas.
Today on fjorgecast, Tim Barsness talks with Humphrey Ho about Hylink Digital, the largest digital agency in China. Tim and Humphrey talk programmatic ad buying, SEM, content marketing, and more.
Hylink has been around since 1994 and has been ranked as the #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years (2009-2017). With headquarters in Beijing, the agency has a total of 16 offices worldwide.
Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. They provide managed services that give clients opportunities to engage these potential customers about products or services they sell at scale.
Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their preferred format. Plus, get an understanding on the technical challenges of scaling a video campaign.
Today on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Connect, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to success, and he brings this methodology to clients like Potbelly, CMK Realty, Medcor, and TransUnion, amongst others.
Tim Barsness welcomes Christine Kuecherer, General Manager of Platform Growth at FastPay, who is focused on growing the company's payments and SMB credit businesses.
FastPay is a leading financial technology company that has provided lending services to digital businesses since 2009, that recently announced the launch of COMPLETE, a single, unified platform that pairs credit facilities with robust vendor payout capabilities.
This week's guest is Simon Poulton, the Director of Digital Intelligence and Analytics at digital marketing agency Wpromote. Tim and Simon discuss how big data is impacting modern marketing, as well as how to "get the edge" when applying for a job.
Tim is joined by David Krupp, the CEO of Kinetic Worldwide. David is a creative leader with traditional and digital media experience who understands how to deliver a profitable specialist agency. Kinetic is the global leader in contextually connecting and activating audiences on the move. With operations in 250 countries worldwide, Kinetic has the scale, partnerships, and contextual expertise to deliver the most efficient and accountable marketing solutions.
Tim talks with Jordan French, President of Notability Partners and founding CMO at BeeHex, Inc. Jordan is a serial entrepreneur with five different companies ranging from real estate to robotics. He is a regular contributor at Entrepreneur, Tech.co, TechCrunch, Influencive, Business.com, Thrive Magazine and HuffPost.
Today on fjorgecast Tim Barsness we will be talking with Sara Bacon about her ecommerce agency, Command C. Since 2004 they have been helping online retailers build and grow their ecommerce stores. Their sweet spot is serving brands that have $1 – $10 million per year in online sales and a group of loyal fans. They talk about everything from creating the company to the complex nature of ecommerce itself. Also a deep dive into Sara's background and some of the exciting things she has accomplished in her career.
Tim Barsness is joined by the CEO of Wallaroo Media Brandon Doyle. Wallaroo Media is a full-service digital marketing agency specializing in search engine optimization, social media management, content strategy, and digital PR. They have been in the business of helping local and nationwide companies succeed for over 6 years. Tim and Brandon talk about Wallaroo, what advice he has for others in internet marketing and the tremendous social following. Not to mention how to measure the ROI of your social media accounts in order to create value.
On the 30th episode of fjorgecast, Tim Barsness is joined by Dan Lobring, the Managing Director of Communications for rEvolution Sports Marketing.
Dan leads the communications team and is responsible for delivering innovative PR, media relations and social media solutions to all rEvolution clients. From placements in the Wall Street Journal and CNN to connecting with niche sports bloggers, Dan’s approach delivers not only mass impressions, but the right impressions.
rEvolution is a unique collective of marketing experts, built to move the needle for brands looking to leverage sports as a means to successfully achieve business goals. Navigating the sports marketing landscape requires experienced insiders, like those at rEvolution, who speak the sports language and make things happen.
Tim is joined by Matt Stormoen from Pure Focus. Matt's company creates and executes digital strategies that engage customers with a consistent brand message across multiple devices and platforms through innovative techniques that focus on one goal; maximizing digital ROI. They speak about Matt's first job at a startup in California called people search. They also talk about pointers to execute his job properly, and common misconceptions about work in his field.
Today on Fjorgecast Tim is joined by Leigh Dow about her boutique marketing agency, 48 West Agency. Everything they do is about unlocking possibilities for ambitious brands. The leaders of the new school trust 48 West to build their brand and create value. They enjoy a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies. Leigh discusses how she started in politics and then transitioned her career into a PR and Marketing career. Tim also asks for pointers on how to do her type of work effectively and some common myths or misconceptions about work in that field.
Tim talks with Dan Golden about his Chicago based international digital marketing agency, BFO (Be Found Online). BFO incorporates skill sets acquired from years of experience in Search Engine Optimization, Search Engine Marketing, Social Media, Local Search and Web Analytics, to be the one-stop shop for your digital marketing needs. Dan gives some valuable tips for the listeners and shares the coolest thing he has ever done in his career.
On this show, Tim talks with Cyril Lemaire about his full-service marketing agency, Traktek Partners. Since starting Traktek Partners 9 years ago, they have been helping companies in the travel & hospitality, medical, technology, and higher education sectors with mobile and SEO-friendly website design, SEM, and lead generation campaigns with tangible ROI. Tim and Cyril speak about how he got into the marketing field and what sets Traktek apart from its competition.
Tim Barsness discusses Brand Love and Creating Holistic Customer Experiences with Kirk Drummond, Co-Founder and CEO at Drumroll. Kirk defines what is the meaning behind Brand Love and how he defines it as another way of explaining extreme brand affinity and how it serves as a high brand watermark.
Tim speaks with Larry Harris, CSO of Sightly. Sightly allows you to deliver your most relevant video ads to the most receptive viewers on every device. We learned how he started as a copywriter for the novelist James Patterson and joined Sightly as an adviser who would become president of the company. They talk about Sightly's partnership with YouTube and works exclusively through Google's Adwords.
Tim discusses Multi-Media Management and New Media Integration with Charlie Fusco, the CEO and Creative Director of Synergixx, LLC. Synergixx, LLC is a multimedia marketing agency that produces campaigns and celebrity endorsements for clients. They also specialize in integrating TV and radio with new media by harnessing the power of their built-in community of avid listeners and merge it with social media channels and existing online programs.
Tim Barsness speaks with Mark Nadolski founder of VES Creative. They are a branding agency that specifically works with video to create passionate projects that work to tell a story. They work exclusively with clients that seek to grow exponentially through a low number of very high value leads and prospects. Unfortunately, branding isn't easy to quantify. Branding fundamentally is the personification of a product or service. It is character. It is relatable, emotional- human. It is easy to discover the human connection in a Business to Consumer brand. But B2B branding doesn't often feel "human", which doesn't make logical sense because any transaction even in the business world is still done between people. Tim and Mark talk about how content is so important to display a brands passion and perception. Focusing on being more authentic as a brand.
Tim sits down with Laurence Minsky, Columbia College Chicago Advertising & Public Relations Associate Professor. He talks about brand activation, audio branding, social selling, and the future of our industry.
Tim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.
Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising. Tim welcomes ModOp president and Co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters.
Accessible360 is a digital accessibility focused company to help businesses websites become accessible for disabled people. Michele Landis tells us how he secured Aaron Cannon, who is blind who is working as a web developer.
Aaron has been working as a full time accessibility engineer since 2007 and has worked for many notable companies. We talk about why its necessary to get live user audits performed on your website.
We talk about how seamlessly Accessible360 works with developers, and how you can save up to 10x by working with us while building your website apposed to after building your website while still making it easy for large websites.
Full Service Content Marketing: From Blog Posts to Featured Content as Scott Severson joins us to talk about his full service content marketing and software company Brandpoint, which helps clients from blog content to feature articles. Scott talks to Tim about a change in the overall market and how brands interact with their customers. Should content be the starting point of every sales process?
Tim Barsness welcomes Brad Breininger, founding partner and strategist at Zync, to discuss how his company is providing clients with Branding for a Digital World with a concept they call Business Creative. Zync is an award-winning brand and marketing agency that boasts strategic insight with creativity in order to develop solutions that are tied directly to an organizations business plan — using their proprietary Business Creative® approach.
Kyle Monson and Michael McKloskey from Codeword discuss Brand Journalism and Transparent Messasging and finding ways to resist advertising. Codeword (formerly Knock Twice) is a creative agency that helps startups & brands share their stories with the world.
Bryan Mattimore, Cofounder and Chief Idea Guy of the Growth Engine Innovation Agency talks about how to use different, “real-world” group ideation tools and techniques to generate breakthrough advertising campaigns, PR and promotional ideas. marketing and promotion programs. As an innovation agency, we often facilitate joint ideation sessions with our clients’ agencies (advertising, digital, PR, promotion, ethnic, etc.) to generate “the big idea” and make sure all the agencies are on the same page working on the one big idea that can cut through today’s communication clutter.
Talking about Specialized and Integrated Advertising as Tim Barsness speaks with Aly MacGregor, the President of Reicura. Reicura is a Toronto, Ontario-based public relations specialist, digital marketing company and brand management consulting firm.
Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team.
Navigate and manage your brand to get the attention you are looking for with advice from the Managing Partner of OzComm Marketing, Don Osmond. OzComm works with businesses brands by applying principles of authentic marketing through developing genuine story-based marketing. Osmond is the son of legendary entertainer Donny Osmond and he shares his takes aways from what he learned from his family being in the entertainment business.
Avoid the mistakes most B2B Executives often struggle with, by utilizing and integrating Social Media Channels and Management Fundamentals to establish brand positioning, avoid commoditization, and increase profit margins and market share.
From professional and OTC brands to creating leading product launches, Chief Account & Strategic Officer and Partner at Greater Than One, Pam Pinta advises the best way to market your content to consumers in a digital world. She shares insights she has gained from her 20 years of experience in pharmaceutical marketing and advertising, as well as the strategies and creative execution needed to keep brands relevant. Take an inside look at the world of digital advertising to understand why making consumer connections, using the right influencers, and acting on opportunity just might mean the difference between sinking and staying above water.
The Makings of Inbound Content Marketing as Tim Barsness welcomes Eric Baum. the CEO / Founder of Bluleadz Inbound Marketing. Bluleadz Inbound Marketing designs awesome websites and creates outstanding inbound marketing campaigns for clients.
Tim Barsness discusses The World of Top Level Domains with Jeff Sass, Chairman of The Domain Name Association’s Marketing Committee and CMO of .CLUB Domains. Jeff explains how Marketers can customize domain names either on the left or right of the dot, enabling extensions like .BLACKFRIDAY,.HOLIDAY,.SHOP, .STORE, .SALE, among others, to be used in a variety of memorable combinations.
Challenges of Advertising in an Ever Changing Environment as Tim Barsness speaks with Angel Lorente-Paramo - Founder at EasyDigitas. They discuss the challenges such as rising costs of advertising due to requirements of more expensive platforms (DMPs, DSPs…), the great effort in terms of manpower required need for personalized advertising and the complexity of having to navigate an ever changing advertising environment.
Tim Barsness interviews Bill Thorburn on the power of brands. Thorburn talks about his Minneapolis based creative and branding agency, the Thorburn Group.
He opened up The Thorburn Group in 1994 with the pioneering vision that a design firm could take a greater role in brand development. Moving from an executional role to a central and strategic one.
Bill has been honored to work with some of the world’s most prestigious brands: Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark
Bringing Together Brand, Story, and Experience as Tim Barsness speaks with Jon Thompson, the Experience Director at Bolster. Bolster is an Illustration and design firm based out of St. Paul Minnesota. Specializing in web design, illustration, user interface, motion graphics, and corporate branding.
Olive and Company and Their Modern Marketing Approach showcased as Tim Barsness speaks with company Co-Founder and Partner Tom Keekley. Olive and Company combines exceptional design and content with robust strategies to deliver creative that engages and influences customers.
Reincarnating the Advertising Agency Model including the name change of an established name after 66 years of existence is explained by Chuck Kelly - President/CEO at Preston Kelly . PrestonKelly was a largely business-to-business agency named Kerker that worked almost exclusively in traditional media. Today, Preston Kelly is a consumer-focused shop in northeast Minneapolis that's winning assignments from national clients.
Industrial Graphic Design and Interactivity as Tim Barsness speaks with Jason Schwartz. Jason is the Creative Director at Chicago Web Design, Development, Brand Strategy, Digital Marketing & Social Media firm Bright Bright Great.
Talking Data-driven Online Marketing Solutions as Tim Barsness welcomes Tyler Olson , the Chief Executive Officer of SMCpros and a nationally recognized speaker. Tyler is an accomplished entrepreneur and SMCpros is his seventh business venture. With over 100 social media speaking engagements in the last two years in front of over 10,000 people, Tyler is one of the most experienced social media presenters you will find. He is one of the most dynamic, data-driven, and experienced Gen Y speaker on social and digital media.
On this week’s episode of MYOMB Tim is joined by Adam Thomspon, SEO / SEM Manager of The SSL Store. The SSL Store is one of the world’s largest providers of SSL security certificates - the SSL Store sells certificates direct to buyers, as well as through resellers and affiliates. They discuss Adam's company & history and then get more technical, going into SLL Security & SEO. Lastly they touch on two real world stories regarding the shocking lack of security in our websites, and an SEO essentials checklist.
On this week’s episode of MYOMB Tim is joined by Mario Natarelli, Managing Partner of MBLM. MBLM has invented a new marketing paradigm - Brand Intimacy, to help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. They discuss Mario's company & history and then delve into the nuances of brand intimacy. Lastly they touch on two real world stories further regarding the power of brand intimacy and Snapchat's dropping ad prices.
On this week’s episode of MYOMB Tim is joined by Michael Ferranti, Founder & CEO of BuyerGenomics. BuyerGenomics is an autonomous database marketing technology tailored to acquire & nurture the most valuable customers. They discuss Michael’s company & history and then go into the weeds on some of the nuances of acquiring and extracting value from customer data. Lastly they touch on two real world stories regarding the power of great customers and the value of relevance over personalization in sales.
On this week’s episode of MYOMB Tim is joined by Co-Founder & Owner of Smarthouse - a full-service digital media and audience engagement. They discuss the evolution of Brad’s career, some facets of leadership, and delivering value for clients. They close with some real world stories regarding building your social audience and maximizing Facebook ads.
On today’s episode of Mind Your Own Marketing Business, Tim is joined by Managing Director of Local Boy Creative, Hugo Perez. They dive into the facets of owning a story telling agency and how to maximize that skill, Hugo touches on his wide breadth of experience, among other interesting topics. They close with some real world stories regarding project value & maximizing teams.
On this week’s episode of Mind Your Own Marketing Business, Tim is joined by CEO of Lamark Media - Bryan Shetsky. They on touch on many topics regarding full-service digital agencies - from white labeling to culture to noticing trends. They also talk about some real world stories like becoming a $1M+ agency, and blockchain.
On this week’s episode of MYOMB Tim is joined by founder of Authentic Brand, Jennifer Zick. Authentic brand is a marketing consultancy that works with a variety of clients and is also equipped to deal with EOS. Jennifer has personally had broad experience across multiple industries which has given her a unique understanding of the troubles growing businesses face. They discuss various elements of the consultancy such as utilizing fractional CMOs, determining effective metrics for marketing, execution, and being proactive rather than reactive when it comes to marketing. They also delve into some real world examples such as determining what your “why” and identifying your marketing strength.
On this week’s episode of MYOMB Tim is joined by co-founder of Vulpine Interactive, Derric Haynie. Before starting a business Derric had an interesting history as a high stakes poker player. He touches on how some of these skill sets transferred into marketing. On top of this they touch on some of the nuances of SM marketing - such as paid vs organic, long term vs short term ROI, and also important metrics to look at. They also delve into the starting a business with your significant other and maximizing FB ads among other things. Some of the real world stories they touch on include website retargeting and which industries work best for SM.
On this week’s episode of Mind Your Own Marketing Business, Tim speaks to Tim Brandt of Murray Road Agency, an agency focused on the outdoor industry/space. They discuss the effort of starting a new business - the benefits of corporate experience, the unique struggles of the first few years, among other things! They delve into the value of various digital advertising and content. Lastly they look at some real world situations involving micro-influencers and advertising.
On this week’s episode of fjorgecast, Tim meets with Rodger Roeser of The Eisen Agency. Rodger’s agency is centered in Ohio, specializing in selling marketing & sales services to professional services businesses. Tim and Rodger discuss various facets of the marketing industry, from the constant disruption within the industry to white labeling to project management! They also touch on some real world situations, such as choosing between in-house or outsourced marketing, and the interesting migration of important CMOs to emerging ad-tech companies.
On this week’s episode of fjorgecast, Tim meets with Karl Sakas of Sakas & Company. Karl is an agency consultant whose worked with over 300 agencies in 30 countries, enabling agencies struggling with growing pains to succeed. Karl helps agencies with specializing, positioning, marketing, structuring, leadership, and more! Tim and Karl delve into the specifics of these mechanisms as well value anchoring when selling and identifying the root cause of issues.
Today on fjorgecast Tim talks to Ajay Prasad of GMR web team. Ajay started GMR web team after leaving corporate America and wanting to have control over his own destiny and decisions in the business world. Ajay discusses tips for maximizing growth when a company is just starting up such as choosing the right clients, and narrowing focus for your own personal work. GMR web team currently works with a variety of clients from landscaping to luggage to an asian grocery chain! However, they are shifting their focus towards healthcare. Tim and Ajay also discuss this transition.
On this week’s episode of fjorgecast we are joined by Marissa Ryan of digital marketing agency, Visualfizz. Visualfizz is an agency founded in February of this year that uses experiential marketing - a unique combination of human emotion with effective digital execution. They discuss this, employment strategies, digital marketing processes, and more! They also delve into the complications of marketing for more regulated markets and the recent trend of “savagery” in social media.
On this week’s episode of fjorgecast, Tim speaks with Simon Thompson of B2B lead agency, Growth Assembly. Simon brings a unique perspective, as he came to the US from Australia to start his businesses. They touch on lead generation and content marketing. Simon elaborates on how cold email outreach, LinkedIn outreach, and “borrowing” an audience are the most effective forms of lead gen.
On today’s episode of fjorgecast, Tim is joined by founder of digital branding agency Langton Creative Group - David Langton. Tim & David discuss a lot on the intricacies and process of designing logos and branding content as a team for clients. They focus on how the team works together through constructively critiquing each other’s work and making plenty of content for the clients to choose from. David also elaborates on how selling designs and ideas to the clients is unique to each client.
On this week's fjorgecast, Tim talks to Conor Dalton of Blueliner Marketing. By virtue of it's maturity, Blueliner is familiar with how far the industry has come. Tim and Conor discuss various evolutions within the industry - such as the localization of SEO, changes in digital marketing, etc. Conor brings an interesting perspective to this episode as he's worked in multiple continents, and both within agency and client-side environments.
Today on fjorgecast, Tim is joined by Josh Braaten of Brandish Insights, a trailblazing agency that created the world’s first brand analytics platform. Brand analytics gives agencies new tools to deal with the changing marketing landscape - they can call upon new, unique, brand-related KPIs to drive business decisions. Moreover, Josh and Tim discuss the P&G marketing ultimatum and brand measurement, including how they relate to one another.