Facebook ad costs are rising, that’s a fact. For some, it’s making it almost impossible to be profitable.

Thankfully at The JW Agency we’ve implemented strategies with our clients, keeping their accounts stable and profitable. In fact, we’ve been able to reduce ad costs for clients, even in these crazy times.

In this episode I’m giving you 2 foolproof ways to decrease ad costs and stabilize your ads account - whether it’s on Facebook, YouTube, or Google!

If you implement these 2 things you’ll never have to worry about ad costs again. These 2 foundational strategies will set you up for success, no matter what happens (i.e.: pandemic, iOS updates, GDPR, etc.)

We dive into the ad side:

• Reducing your overall cost per click
• Refreshing creatives
• Testing audiences

As well as diving into the funnel side, analyzing how the funnel converts on the front-end and how it can affect your ads costs.

Grab a notebook, put in your ear buds, and press play!

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Share-worthy Quotes:

• You can't run a business unless you're getting the sales.
• Your audiences are exactly who you're going after, who your ads are targeting, and who you're speaking to with your messaging.
• Getting people to click on your ad and go to your page at the lowest cost possible while keeping the quality high has a lot to do with your creative - copy, images, video - and your audiences.