Laricea is a Marketing Specialist who joined the Boohoo Group earlier this year. She talks with infectious clarity and conviction about how she's evolving brands like Dorothy Perkins, and what's most fascinating is everything that's going on behind the scenes. This is a must listen for anyone interested in the creativity of brand purpose.

Laricea's book, A Brand's Purpose...Less Unicorn, More Zebra? can be purchased here: https://www.amazon.co.uk/dp/B08V41CTXG

Let's Do The Right Thing is curated and presented by Adam Hopkinson: https://www.linkedin.com/in/ahopkinson1/

In association with RadioWorks: https://www.linkedin.com/company/radioworks/

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