Being platformed in 2021 and beyond can be a huge mistake long-term for business, meaning someone else is creating the marketplace and providing the lead generation besides yourself. If someone else is controlling your leads you are essentially working for someone else's land. If you are getting all your leads from Zillow, you are essentially a Zillow employee with lack of freedom.
As a real estate professional you are really in two businesses, lead generation and providing a service. The key is to own your own leads and database and not get stuck on platforms feeding you leads...
Be sure to check out Vyral Marketing : www.getvyral.com/
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