In this episode, I share about the best way to approach event sponsors.
Identify potential sponsors whose audience matches yours in demographics and interests.
Look at the businesses that are already sponsoring events in your industry. They already know the value of event sponsorship.
What brands do your customers or event attendees engage with on a regular basis? These businesses could be a great fit for sponsorship.
Find the decision maker.
Research the potential sponsor's mission and goals.
When reaching out to potential sponsors, these are the items that are important to share.
Story of your brand for emotional connection
About the event
Attendee demographics
Ideas for sponsorship benefits. Focus on opportunities that provide the sponsor the ability to connect and interect with your attendees. Create custom and exclusive sponsorships for higher tier sponsorships.
Listen to the goals for the sponsor during your conversation to update your benefits to help them achieve their desired outcome.
Thanks for listening and supporting entrepreneurs and the small business community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation!
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Sarah Brush
EVENTive Brush
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