In this episode, we talk all about your attendee profile and target audience!

• Look at your past attendee data (if you've hosted an event in the past).
• Review your customer demographics (they are likely similar) if you don't have past attendee data.
• Ask all the important questions on your registration form to ensure you have data for your next event.
• Poll and survey your audience to gather data on what they want and love at events to help you curate the agenda and content.
• Customize your marketing to the audience demographic. For example, if you have a new attendee and an alumni attendee, they could get different messages. Or if you have someone that attended a VIP in the past, their email can be different than someone that was general admission.
• Attendee demographics is critical to be able to get sponsor investments.
• And more!

Thanks for listening and supporting entrepreneurs and the small business community! I would love to connect with you at https://www.instagram.com/eventivebrush and in our private Facebook group where we continue the conversation! Do you want an event planner at your fingertips? Text me with your event questions! 480-530-5182 https://my.community.com/sarahbrush

Sarah Brush

EVENTive Brush

https://www.instagram.com/eventivebrush

www.eventivebrush.com