Quick success in cycling inevitably brings skepticism, the best way to overcome skepticism is a good story.

Lance Armstrong and Team Sky had great stories behind them, but when the evidence came out, well it was a very different story than the ones we'd been told.

Investors can learn a lot from these two stories.

Links

The Science of Lance Armstrong

Remarkable drugs report shatters Team Sky’s illusion of integrity

Inside Team Sky - David Walsh

House of Commons Digital, Culture, Media and Sport Committee Combatting doping in sport

Commentary: The simplest explanation for Froome’s salbutamol test

British Cycling and Team Sky kept Viagra for riders’ ‘nerve issues’

Freeman now claims he destroyed the testosterone gels in tribunal

Freeman says he destroyed laptop with screwdriver as tribunal resumes

DAVID WALSH: DAVE BRAILSFORD WAS DISHONEST WITH ME

Atomic Habits: British Cycling Update

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