On the last sale you lost, you may have asked why. “Why didn’t you give me the sale?”

But what about the last sale you won. Did you ask why they gave you the sale then? 

Asking your customer why followed with a positive opens up the door to far more insightful information than when we ask why followed with a negative. 

Knowing why you do what you do and why the customer buys from you has never been more important. 

More on this in my podcast below.