Content must be useful or it won't work. 

What makes content useful to a consumer?

In this episode, host Josh Van Dyk and Ian Truscott , Head Of Content - iManage , discuss how to create useful content and where to make it accessible to consumers. 

We also discuss:

• Why you shouldn't post content on five channels right from the start

• Marketing technology as the backbone of content

• How to make content more accessible to customers

• Staying informed about content marketing

Reach out to Ian on LinkedIn. 

For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts. 

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