Sven-Olov Daunfeldt: "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?"

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

1 Sven-Olov Daunfeldt has the Best Research Job in the World.

2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)

4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)

5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? (41:58)

9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

11 Can Sound Decrease Store Theft? (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

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Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

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