In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun?Well, we’re finding out that and so much more on this episode! We chat with Bobby and Emy about how astrophysics and "unreasonable" hospitality created a brewery for brewers.

Highlights include:

• An inside look at the necessary, but oftentimes difficult, process of cutting down from a dozen offerings to four core styles (plus a few seasonals)
• The 95/5 rule and how it makes some of the best taproom culture
• The secret behind using QR code magnets and how they turn wholesale accounts into a self-ordering machine

Bobby’s approach to the industry remains rooted in his training as a scientist and a physicist. As he puts it: "Really, I just say, we're problem solvers. We just break them down into their basic elements, and put 'em back together".

McFleshman’s Brewing Co. Official Website

Bobby’s Podcast: Respecting the Beer

The Business Bible: Unreasonable Hospitality by Will Guidara

Book a profit strategy call with the SBS team