This is NO TAKEBACKS, a podcast hosted by holistic communication thought leader and workplace trainer, Derek Rowe.

Transactional sales conversations are seen by some as the poor cousin to ongoing customer relationship-building, but why? Why can't both be great? I often find that, whether I'm talking to an ongoing customer or not, the actual sales conversation (which is usually just one aspect of a larger interaction) is pretty much the same anyway!

Whatever you make of selling, LTE is a great model to use a a launch pad to connected, authentic customer interactions!

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