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π€© In this interview with Elizabeth, we are going to discuss why your brand strategy drives everything and how you can create a brand to scale your business.
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5 Steps to Building Your (Sub)Brand
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Elizabeth delivers the expertise, creativity and award-winning strategy of a big-time ad agency to small and scaling businesses. During her 25-year career, she has worked with over 200 brands - helping clients increase sales by 20-30%, improve Facebook traffic by as much as 300%, and in one case, refreshing an e-commerce brand that led to 1,000s of inventory units selling out within minutes.
Over a decade ago, Elizabeth developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.
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