On Purpose Projects: Recent Episodes
Natasha Golinsky - On Purpose Projects
Let's make your next site your BEST site!
Learn the keys to creating a high-performance, high-trust, lead-generating business website, DIY website management tips, website project management and understanding website trends.
Website - onpurposeprojects.com Planning portal - websiteplanningpro.com
Got an out of date site and need to makes some changes? Don't throw good money after bad but do this instead.
Portal - www.websiteplanningpro.com
If you've been tasked with running a website project but don't know how it works, you could be putting your project on an expensive, messy path. Figure out your options here.
Portal - www.websiteplanningpro.com
An issue I see a lot with my clients are change requests that are just brainstormed ideas based on a wobbly foundation that need to be done over and over leading to a lot of expensive revisions. Here is how to keep that from happening.
If you want your project to go smoothly while eliminating communication problems and working in circles (leading to unnecessary cost overruns), make sure this management item is part of your website organization process.
Website planning portal - www.websiteplanningpro.com
If you have a web team / freelancer helping you on the website and you're feeling frustrated by their supposed lack of attention to detail? The answer to the problem may not be more chasing, nagging, babysitting or following up but in adding in this person to the mix. Listen now.
Portal - www.websiteplanningpro.com
Popular to the belief that creating a website is a one-time thing, a successful website is the result of multiple iterations, small data based changes and the result of testing. Best approach for your website? Get the site up and out and adapt as you go.
Portal - www.websiteplanningpro.com
In the process of redesigning pages of your website and the designer missed the mark? Learn some tips to get things back on track ASAP with zero drama.
Portal - www.websiteplanningpro.com
A common problem when it comes to website work is budgeting / invoices / project cashflow planning. Ultimately you as the client need to be on top of the budget / time tracking but how do you do that so you don't end up with a surprise bill? Check out some ideas here.
Website portal - www.websiteplanningpro.com
In any big website project there are multiple plates to spin handled by multiple teams. If you're getting complaints from clients about your website, this may be the next person you need to add to your team.
Website - www.onpurposeprojects.com
Portal - www.websiteplanningpro.com
In the world of websites there are a few truths 1. there is almost never such a thing as a "fast fix" 2. high quality work cannot be done quickly.
So many businesses keep the website people and the marketing people in silos apart from eachother. Find out why that is an expensive and time consuming mistake in today's podast.
Portal - www.websiteplanningpro.com
If you were to ask me as a project manager where the most unnecessary time is wasted it would not be in managing the team or fixing problems. It is something you would never think about. Find out what it is here:
Portal - www.websiteplanningpro.com
Lastpass - lastpass.com
It is your responsibility as the manager to put your dream team together strategically and intentionally. Are you doing that with purpose or just hoping it all magically works out?
Running a website project without an experienced web project manager is not an easy thing to do but with this tip you can learn how to minimize frustration, confusion and wasted money.
Portal - www.websiteplanningpro.com
In order to create conversion through your website, the call to action should be 100% clear to anyone visiting your website. Do you know exactly what you want people to do when they land on your site?
Portal - www.websiteplanningpro.com.
There is a right way and a wrong way to talk to you web team when things go wrong. Learn how to get buy in instead of resentment.
Some people come to a website project expecting their web person to know the miracle cure to their business succeeding online without understanding their own place in the market, their target market, their pricing etc. Fact: your web team is not your business coach, they are the tech.
Website - www.onpurposeprojects.com
Portal - www.websiteplanningpro.com
If you're shopping around for someone to help you with a website redesign, it is important to understand the two primary approaches to how to create a website. Which makes the most sense for your project?
Website - www.onpurposeprojects.com
Portal - www.websiteplanningpro.com
Regardless of the type of business you run, it needs to have a personal touch to be able to build rapport and trust with your target market. How well does your website communicate to your visitors who you are, what you look like and the culture of your brand?
Website - onpurposeprojects.com
Portal - websiteplanningpro.com
A lot of time I talk to people who want to rebuild their site because it is so slow; however, that may not be necessary. Maybe your current site just needs some performance optimization help which would save you thousands of dollars instead? Check out this podcast to learn some factors that affect site speed.
Website - onpurposeprojects.com.
Portal - websiteplanningpro.com
A surefire way to waste a lot of time when planning your website is to start shopping for a quote before you all all the opinions of your key stakeholders involved. As you're preparing your scope of work document that you will use to get a project estimate, make sure all relevant opinions have been incorporated: best clients, board members, CEO, sales team etc.
Create your website plan here - www.websiteplanningpro.com.
Are you looking for that one unicorn freelancer who can write, design, develop, test, plan, communicate and maintain your site all equally well? Think again. Learn all the roles that go into creating a professional grade website.
People ask me all the time what is the key to a successful website and in my opinion there is not other answer but to say "compelling web copy". What a site looks like and how it performs is second to how well the text on the website emotionally connects with your buyer. Listen to this podcast and learn how to find the right copywriter for your project.
Want to know the best way to get a realistic quote on your project? Check out this tip.