Providing excellent customer experience and meeting clients' needs is the number one priority for every reputable company aiming to grow. But what's the formula for seamless customer experience?

First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels. 

In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships with customers, and the future of the MarTech/AdTech space overall.