It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.

As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.

Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all about understanding the sales funnel,” Dennis says. The more you understand certain user behaviors, the better your conversions will be.

Content consumption, behavior patterns, and user habits are some of the most valuable pieces of data that companies can use to their advantage. 

On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks about how he and his team use content consumption to identify and build buyer personas (something you might want to try too). Furthermore, he talks about the most disruptive shifts in the data and analytics space, but also about his exciting plans for 2021.