Creativity plays a vital role in brand building and reputation—especially in the current environment. It comes as no surprise that creative revisioning has been front and center for agencies needing to adapt brand messaging to not only strike the right tone but also help consumers when they need it most. Tone, timing and execution are really what make/break creative success, so how are national and regional brands faring? 

YOU'LL LEARN: 

• How and why marketers—B2B, B2C, national & regional—have adjusted their creative messaging since mid-March
• Ways agencies and brands are supporting local businesses
• The pros and cons to adapting or developing creative in an expedited fashion
• & more

YOU'LL HEAR FROM: 

• Joe Alesi, Executive Creative Director at Mnemonic
• Nicole Kaplan, SVP & Group Director at Momentum Worldwide
• Manuel Machado, Co-Chairman, CCOMGroup