Throughout what's proved to be a very unique 20 year career consulting for both agencies, brands and even the government, Justin has been called a lot of names: The Sherlock of Strategy. The Barnum of Branding. The Copernicus of Copywriting. The Aristotle (he prefers Asimov) of Advertising.

All of which makes a lot of sense when you consider his unique reputation for Solving Problems Traditional Advertising Agencies Can't.

The secret to his success can be found in a mantra he likes to repeat to his advertising students.

"Write ads worth reading or create experiences worth writing about." -Justin ObermanĀ 

[Bio from Justin's LinkedIn about section]