The Mission Critical hosts discuss using data to make decisions starting with simple event-based reporting and moving up the sophistication curve to multi-touch attribution.  They will define and give real-life examples of:

• Event-Based Reporting
• Campaign / Omni-Channel Reporting
• Fixed Attribution Models
  • First Touch
  • Last Touch
  • Evenly-Weighted Touch
  • (no Invisible touch model)
• Multi-Touch Custom Attribution Models